Colorado Nut strategy presentation

1. Colorado Nut Company

2. ABOUT US

3. SCOPE

4. Meet Us
Steffi
Manager Planner Copywriter Creative
Justin Alex Catherine

5. Who We Are
Focused.
Driven.
Crafty.
Resourceful.
Ambitious.

6. What We Do
We inspire our clients to make people’s lives better.

7. Qualifications

8. Agenda
Colorado Nut Company Background
Industry Data
Target
Problem
Brand
Insights
Solution
Questions

9. BACKGROUND

10. Background

11. INDUSTRY

12. Industry

13. Industry

14. Industry

15. Industry

16. TARGET

17. Target
Erica

18. Target
The Winter’s

19. Target
Adventurous Souls

20. PROBLEM

21. Problem

22. BRAND

23. Strengths

24. Opportunites

25. Core
Genuine Premium Conveinence

26. INSIGHTS

27. Insights
Adventurous souls are looking for a convenient and healthy snack, but also want to indulge. They need an easy
to pack, on-the-go snack to fuel them through their endeavors, no matter what they may be.
People like to reward themselves after putting in hard work, and a common way to do that sweet snack.

28. Insights
-Courtenay
-Jack
-Chris
- Alayna
-Alora

29. Key Brand Benefit
Whether you’re tackling a fourteener or a midterm, Colorado Nut Company provides the fuel you need to
achieve your goals and satisfy your cravings.

30. SOLUTION

31. Solution
We want to relaunch the brand into the ultimate Colorado snack company for adverurous souls everywhere.

32. Tactics

33. Tactics

34. Questions
References:
Mintel: A SNACKING NATION: 94% OF AMERICANS SNACK DAILY
http://www.mintel.com/press-centre/food-and-drink/a-snacking-nation-94-
of-americans-snack-daily
Nielsen: SNACK ATTACK, WHAT CONSUMERS ARE REACHING FOR AROUND
THE WORLD
http://www.nielsen.com/content/dam/nielsenglobal/kr/docs/global-re
port/2014/Nielsen%20Global%20Snacking%20Report%20September%202014.

35. THANK YOU