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ANALYSING REAL
ESTATE INDUSTRY
The Real Estate Industry fails to deliver services on
time that Impact on customers faith and industry
reputation: A opportunity to analyze Bangladesh Real
estate industry, in 2022
TEAM
SADEKUZZAMAN YAHIA
WORDATUL ZANNAT NABILA
FARHAN CHOWDORY
111 182 020
111 183 078
111 183 073
MD: Foyjur Rahman Priam
111182010
Industry Overview
TOTAL MARKET 600 CRORES 20 MILLION REVENUE
PROBLEM
Fails to deliver
services on time
EFFECT
LOSE customer's faith
and industry reputation
PESTEL
ANALYSIS
ECONOMICAL SO
CIO
TECHNOLOGY
ENVIRO
NM
ENT
POLITICAL LEG
EL
Tangible
Intangible
Organizational
capabilities
Core Competence
Distinctive Capacities:
Customer value
Competitors
Extendable
differentiation
Reputation
Innovation
Supplier Operational
construction
Customer
Services
Value Chain of a real
estate Industrey
VRIO
“Let’s go invent tomorrow rather than
worrying about what happened
yesterday”.
Eco-Certified building
Durable Construction materials
Smart home
innovation
Opportunity to
grow in new area
New Stars
Opportunity to
grow in new area
Cash Cows
Product Portfolio
New
Product
Mature
Product
Mature
Technology
New
Technology
Focus
Generic Strategies?
01
02
03
Cost Leadership
Differentiation
Cost Focus Differentiation
Focus
Bestfit For real estate
Thank You

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