2. Agenda
Objective
Mission and vision
Start up cost and funding
Facilities Management Business Model
Product and service
Market analysis summary
Competitive landscape
SWOT Analysis
Porter 5 Forces Analysis
Personal Plans
Financials Plan
3. Objective
To establish one of reputed Integrated Facilities Management Company in Qatar
market with wide spectrum of integrated facilities management services.
To attract a minimum of 50 regular customers and maintain per year by providing
reliable service delivery with best competitive price.
Provide outstanding customer experience, measured by minimum 5 percent sales
growth and customer complaints less than 1 percent
To generate positive cash flow from operations, and at least 10 percent net profits
to sales
4. Mission and vision
To become one of leading Integrated Facilities Management Co through Qatar
Market in next 5 years.
To deliver excellence and timely service by focusing on sustainable best practice
while being led by innovative technology which satisfies the need and exceed the
expectation of customers, business partners and other stakeholders.
Commitment to continuous improvement and total quality services.
Our underline values are critical to achieve our vision:
Performance excellence
Teamwork
Integrity
Respect
5. Facilities Management: Business Model Canvas
Key Partners
MEP Contractor
Civil Contractor
Fire Protection Contractor
Materials Suppliers
Waste Management Companies
Sewage removal Companies
Government Authorities
Security service
Etc.
Key Activities
Project Management
start to end service
Facilities management
Service
Value Propositions
On time delivery of Project
Service to customer thru life cycle of
project by providing Facility
management service after the
project completions.
Customer Relationships
• Consulting
• Build brand thru timely delivery of project
within budget
Customer Segments
Internal Group Companies
FMCG companies
Warehouse/Labour accommodation
developers
Cold stores developers
Residential villa compound,
apartments developers
High end villas and palaces
Mid level of green field Industrial
project
Mid level of brown field Industrial
project
Key Resources
Qualified and
experienced existing
personnel’
Channels
• Creating the profile based on various project
completed for group company
• Consulting with our Key partners
• Launching website
Cost Structure
Salaries of employees
Fees for govt authority
Office rent, legal and others
etc.
Revenue Streams
Consultancy fees on preparations of Project feasibility
Consultancy services fees based on different stages of project
Monthly fees from Facilities Management services
6. Startup cost and funding
The start-up capital of QR XXXX , which will be used legal expenses, equipment,
office rent,
9. Market Analysis
Summary
Qatar Facility Management Market Overview
The Qatari facility management market has
promising future due to increasing investment
in infrastructure owning to mega event FIFA
World Cup 2022 and will continue as there will
be continuous expansion in tourism, education
and real estate sector under Qatar National
Vision 2030.
Further it is projected to reach $4.7 billion by
2025, witnessing a CAGR of 8.5% during 2019–
2025. Growing application of facility
management in commercial buildings,
residential construction projects, infrastructure
projects, and industrial projects is driving the
growth of the market in the country.
10. Market Analysis
Summary
Qatar Facilities Management Market Dynamics
Trend - Increasing awareness regarding protection
of assets. For any organization, its facilities are its
assets that support its primary business.
Companies are becoming aware about the
importance of asset protection as it involves a
huge investment, thus encouraging them to invest
in these services.
Driver - The Qatar National Vision 2030 is one of
the major drivers, which is expected to drive the
growth of the facility management industry in
Qatar. The national vision aims to develop the
country by reducing its economic dependency on
the oil and gas industry and enhance other sectors
such as infrastructure and tourism. The vision is
laying foundation for rapid infrastructure
development and investment to achieve its aim.
Eventually it will support to Qatar Facilities
Management Market
11. Qatar Facilities Management Market Competition
Top major players -Some of the major players operating in the Qatari
facility management market are who has already picked up most of the
govt. properties as well as major corporate client in all segments
(commercial, residential and industrial , sports stadium etc.)
Mosanada Facilities Management Services
Cofely Besix Facility Management
Al-Asmakh Management WLL
Waseef Corporate
COMO Facilities Management Services
OCS Qatar LLC
CBM Qatar LLC
Elegancia Hospitality & Facility Management Services
Al Tamyoz Business Group
Conservo Facility Management Co. WLL
Confident Enterprises WLL
ASTAD
However, At initial 2 years we will be targeting all mid and small level
of client (individual owner of residential villa compound, apartment,
office building, small and mid size of factory etc.). Upon successful
completion of 2 years, we will be targeting major corporate clients
and govt offices and building etc.
Competitive
landscape
12. Strength
•The parent company is Zad Holding
Co, which is one of reputed and
established company.
•Well experienced skilled technical
team and management is already
existed with us.
•Proven ability to successfully run a
similar type of operations.
•All internal group company can be
targeted immediately to converted
to our permanent customers in
order to facilitate them concentrate
on their core business.
Weaknesses
There is no company profile in
order to attract new external
customers.
Lack of visibility in the market
Opportunities
In last 10 years, Qatar has received
huge growth in real estate,
industrial project, other commercial
and residential projects etc. and will
continue under Qatar National
vision 2030.
Considering it, Facilities
Management Company will have
secured growth and opportunity.
Threats
Ongoing political crises between
neighboring country may affect to
slow down the growth.
Change in business environment
might make difficult to target
external customers
Competitions with International
long established facilities
management company
SWOT Analysis
13. Porter’s 5 Forces Analysis
Rivalry Among Existing Competitors: High
Competitions
*Top 10 players have captured most of the
govt. and top corporate clients.
*Little or No differentiation between players
services may lead to price competitions
Threats of New Entrants: High
*No any specific barriers to entry
*Doesn't require high investment
*Need only physical and human resource
*However fixed manpower cost will be
*Need reputation
Bargaining Power of Buyers :High
*Demanding for quality services at lower cost
*Very low switching cost
*Changing perceptions of client
* Growing construction
Threats of Substitute Services :High
*There are multiple substitute service available
in the market and may be some of them are
cheaper
*In-house Project/Facilities Management
Model
Bargaining Power of Suppliers: High
*Large no's of supplier available
*Good Bargaining Power as large no. of
suppliers available
*Good quality of service will be able to avail in
less cost