INFRA.MARKET: Fostering Growth in Construction Equipment Industry

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Editor's Note
HAILING THE EXPANSION BOOSTERS
OF THE CONSTRUCTION INDUSTRY
he construction industry has grown over the past
Tfew decades due to the increase in its scope,
volumes and capacities. A high volume of work is
seamlessly undertaken and completed in a short time spam,
thanks to the key role of the construction equipment in the
process.
Several influencing factors like government permissions,
sanctions and important financial documentation take time,
putting pressure on the entire process including the material
procurement, movement, processing, and execution of the
construction activities.
This is precisely where the construction equipment and
machinery is playing a pivotal role in executing various
tasks swiftly, in large volumes and consistently. The
important contribution of modern construction equipment is
developing greater reliability, higher accuracy and in safer
working conditions.
Construction Equipment manufacturers have bridged the
gap of high-volume requirements through the advanced
mechanized solutions that have been accelerating the
growth of the construction and the real estate sector. These
Master of Mechanical Applications have identified the basic
working of the construction industry and have pumped the
right solutions to boost the quality, pace and volume of the
construction process.
Their solutions have been expediting the construction
process through high-capacity concrete mixers, transit
mixers, batching plants, multi-level cranes, pavers,
compactors, precast technologies, and more. Moreover, the
thoughtful implementation of technological applications has
been reducing the risks of working on heights and assists in
periodic monitoring of the activities as well.
These companies have helped in optimizing the overall
construction process, executing the operations at higher
speeds with a much higher volume of work done thereby
saving high costs and time too. Due to their significant
contribution, real estate organizations have been able to
complete their projects on time and fulfil customer
commitments.
Recognizing their consistent and crucial contribution to the
construction industry, CioLook India is pleased to present
you its latest edition, “The 5 Most Trusted Construction
Equipment Companies,” featuring the most impactful
organizations and their interesting business dimensions.
As you read through, you will be amazed to explore the
astounding fundamentals of the construction equipment
companies, that will open a different world of its own.
Adding to the vibrancy of this issue, are the two trendy
articles crafted by our in-house editorial team to enrich your
knowledge further.
Hope you have an energizing and impactful read. Enjoy.
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

V.G Sakthi Kumar,
Managing Director
Dheeraj Panda,
Chief Operating Oﬃcer
(Sales, Marketing, and
Customer Support)
Sharad Kathole,
Founder and Director
Spartan has been playing a pivotal role in the
development of the nation by providing
diverse machineries to infrastructure projects.
SCHWING is the pioneer of Concrete Construction equipment
manufacturing in India catering to the customers
with world class concreting equipment.
Sany is the largest manufacturer of Concrete Machinery
in the world with over global Revenues of US$4.5 Billion.
Manish Sharma,
Head of the Construction
Machinery Division
Infra.Market is transforming the ecosystem
by leveraging technology and scaling innovation.
Weather Fighter is a protective coating specialist
company based in Pune. It is a trusted name in the industry
and has been providing quality protective coating services
over the years.
Dr Vikram Mehta,
Managing Director
Brief
Company Name
SANY Heavy
Industry India Pvt Ltd
Weather Fighter
Pvt Ltd
Spartan Engineering
Industries Pvt Ltd
SCHWING Stetter
(India) Pvt Ltd
Infra.Market
Featuring

Articles
12 24
Concepts and Developments
Comprehending the Emerging
Trends in the Development
of Construction Machineries
Technovations!
How is Technology Playing a
Pivotal Role in Enhancing the
Dynamics of the Construction
Industry?

Infra.Market
Fostering the Growth of Construction
Equipment Industry in India
08
Contents
Sany Heavy Industry India Pvt Ltd
Empowering the Global Infrastructure
SCHWING Stetter India
Building a Sustainable Concrete
Equipment Industry
Spartan
An Indigenous Crown Jewel of the
Global Construction Equipment Industry
Weather Fighter Pvt Ltd
A Protective Coating Specialist
Offering Techno-Commercial Beneﬁts
16
20
28
32

CONTENT
DESIGN
Visualizer : Sandeep Tikode
Art & Design Director : Rashmi Singh
Associate Designer : Revati Badkas
SALES
Sr. Vice President : Megha Mishra
Sr. Sales Manager : Tejaswini Whaval
Business Development Lead : Suraj Gadekar
Business Development Executive : Veena Nayak
TECHNICAL
Technical Head : Prachi Mokashi
Technical Consultant : Tanaji Fartade
January, 2023
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India, All rights reserved. The
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I N D I A
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The 5 Most Trusted Construction Equipment Companies
INFRA.MARKET
Fostering the Growth of Construction Equipment Industry in India
Manish Sharma,
Head of the Construction
Machinery Division
Infra.Market–Equiphunt
8 | January, 2023 | www.ciolookindia.com

echnology is the philosopher's stone for global
Tindustries and consumers alike. Whatever sphere it
touches is transformed by magic. Some industries
and sectors, such as real estate, construction, and
infrastructure, have seen slow and low digitalization
adoption rates due to their more physical nature and
traditionally change-resisting nature. They are like a three-
headed snake snoozing deep within its labyrinth,
uninterested in what's going on outside. Further, an entirely
unorganized playing field, disarrayed supply chain, and
cobweb-like problems intertwined at the bottleneck created
an industry deep into a slumber of ages.
Sensing its hibernation, two young players––Aditya Sharda
and Souvik Sengupta––without any prior experience or
expectations entered this sleeping heavyweight's belly and
using that philosopher's stone of technology cast such a
spell of Infra.Market that in the span of just six years since
its inception, not only disrupted the slumber but also
created their own multi-faced behemoth of $2.5 billion (as
of August 2021).
Today, as India's Leading Tech Enabled Construction
Solutions player, with a vision of transforming the entire
construction ecosystem and its supply chain in India and
abroad, the company is rebuilding the future of construction
through technology and innovation.
Infra.Market is the fastest-growing Unicorn in the
construction solutions space with best-in-class economics
and profitability metrics. Manish Sharma, the Head of the
Construction Machinery Division, shares, "Being profitable
for six consecutive years since our inception, our current
value of $2.5 billion is soon going to leapfrog." Offering a
technologically superior procurement to execution-
experience in the construction ecosystem, the company is
redefining how end-to-end solutions can be delivered in this
otherwise opaque industry.
The Fastest Growing Ecosystem
Deepening its horizontal play, from Concrete to Modular
Furniture, Infra.Market is creating value and driving growth
through organic innovation and inorganic acquisitions. In
May 2021, it bought a Hyderabad-based construction
equipment rental player Equiphunt, followed by RDC
Concrete, the largest Indian independent ready-mix
concrete player in September 2021. With the RDC
acquisition and Infra.Market in-house capabilities in Ready
Mix Concrete, the company reached a category-defining
position in the industry. Recently, in January 2022,
Infra.Market picked up a strategic stake in Shalimar Paints,
a listed Indian paint company. It is the only construction
solutions company to have an ISO-certified world-class
R&D center.
Infra.Market's experiential B2C retail outlets make the
network of Architects more accessible to consumers who
are looking at building their dream spaces. The Best of
Architects, Brands, and their Wide Range of Products can
all be accessed under one roof, solving a lot of hassles for
both a consumer and an architect/interior designer.
Construction and Infrastructure is one of the industries with
complex problems in the value chain and Infra.Market is
working to solve them via smart use of technology by
creating a community of Manufacturers, Dealers, and
Architects across India. Manish feels, "We are disrupting
the opaque nature of this sector by bringing in transparency
and efficiency. Internally, many investors refer to us as the
'Amazon of Construction.”
Manish has been instrumental in handling the organization's
commercial operations to ensure its sustainable growth. An
innovative thinker and leader with a rich experience of 22
years, he enables growth and excellence by collaborating
with key partners to identify inventive solutions for the
business. He has a record of building high-performing
teams and incubating breakthrough innovations. His
knowledge of navigating the business dynamics of the
equipment market guides and encourages the team to
deliver their best performance in the construction
equipment industry. His work at the leadership level in
Plant and Machinery on various infrastructure projects is
appreciable.
Equiphunt – Transparency: Reliability: Efficiency
Sharing USPs of Equiphunt, Manish says that started in
2016, Equiphunt also known as Sociam Equipment
Solutions Pvt Ltd, functions as a one-stop provider for all
“ “

equipment and service needs. As an innovative player in the
equipment rental market, its peer-to-peer rental marketplace
is a USP that is not yet explored in India. With over 2000
equipment listed under this company; it is a first-of-its-kind
business idea that is coupled with a Mixed Fleet Asset
Management Platform. From trading spares to old and
refurbished equipment, big brand names as well as SMEs
can locate equipment within their budget.
Telling more about Equiphant's offerings and aspects that
make it stand out in the cutthroat competition, Manish
conveys that one of the bottlenecks that contractors face
while managing a construction project is the sourcing of
high-quality equipment within their budget. It is a constant
struggle for most businesses in this industry to manage this
part of their project. "Thus, our mission is to help them gain
clarity and enhancement by managing end-to-end asset
management," he states. And this can be best fulfilled by
digitization and innovation.
He furthers, "We take pride in having dealerships with
significant brands including BERCO (Italy) for
Construction Equipment Spares, Donaldson for
Construction Equipment filters, Doosan BOBCAT for
Construction Equipment Trade, Spares and Maintenance,
Apollo Tyres and JK Tyres Construction Equipment Tyres
and Tubes.”
Disrupting the Indian Heavy Equipment Market
Being an experienced leader, sharing his opinion on how
the adoption of modern technologies like AI and ML is
impacting the Construction Equipment space and how
Equiphunt in particular is adapting to the change, Manish
says that one goal that Equiphunt looks forward to is its
plan to disrupt the Indian Heavy Equipment market and
improve efficiency through innovation. He divulges, "We
are not only adapting to change ourselves but also looking
to smoothly transition the market to a data-driven decision-
making culture. By improving equipment utilization and
reducing operational costs, we are continuously evolving to
leverage rapid advances in data science, Internet of Things
(IoT), and AI to transform the heavy equipment
marketplace.”
Considering the current scenario, when probed about what
challenges they had to encounter initially as opposed to
current challenges, Manish cites that initially, the
challenges were galore as this industry is still as traditional
as ever and has not seen much of a digital revolution. "Our
customers were not ready for this instant change and that is
understandable. As the concept of intermediary for
construction equipment rentals was unheard of, building
trust in our customers was the main challenge," he puts.
There were minor challenges in payments with respect to
receivables and delays in the deadlines resulting in
hampered operations. "But, with time and experience, we
navigated them skillfully with persistence and patience
while communicating with original equipment
manufacturers (OEMs) and clients. We started getting
orders and proved ourselves consistently, which also
increased our standing in this industry," he adds.
The Virtue of Patience
In his advice to budding entrepreneurs who aspire to
venture into the Construction Equipment space, Manish
says one word – Patience and elaborates on it by adding
that patience is a virtue especially when it comes to making
a mark in the construction equipment space. This is an
industry that is traditional in every sense of the word, and
every entrepreneur should be ready to trust the experience
gained and use in-depth knowledge specific to this industry.
However, this can be only achieved with consistency and
determination to see things through.
On envisioning Equiphunt's operations and offerings in the
future, Manish shares, "While we had started the idea of
selling spares early on, somehow the focus was more on the
rental platform and creating strong relationships with our
customers and partners.”
Boundlessly Big
Considering that one of the bottlenecks in the construction
equipment industry is the under-utilization of machinery,
turning that into a profitable idea was worth it. Thus, they
ramped up the sales of their spare parts this year.
"Acquisitions have been a way to drive growth for us and
we will continue to connect with many more national and
international trustworthy brands and suppliers. Also, while
we were previously catering to only the construction sector,
we realize our service is just as required in other sectors
like Crusher and Mining and factories across sectors. We
are set to enter other sectors to expand our customer base
vertically," he concludes.

Concepts
and
Developments
ith the changing dynamics of the
Wconstruction world, advancing
equipment is needed by time and the
forthcoming generation to cope with the ever-
changing world. Various manufacturers primarily
focus on enhancing their machinery more
smartly with the use of proprietary technological
advancements that lead to efficient operations
and ease the entire construction process
happening all around the globe.
As the famous quote goes, “It is important to
look at construction machinery technologies with
a different lens than the ones just supplying and
delivering more information to the cab of the
machine.”
It is believed that technology needs to be
integrated with machine controls while helping
simplify operations.
Observing the pace with which advanced
machines in the construction sector, technology
plays the forefront along with the integration of
several new technologies leading to various
types of equipment. It drives productivity as well
as the uptime required in the operations.
Thus, comprehending emerging trends, let’s dive
right in and learn more!
Digital Twin Technology
A digital twin is a digital representation of a
physical entity that includes its existing and
prospective resources, technologies, information,
procedures, routines, workers, and tools, as well
as its digital representation. A digital twin
collects sensor data to create an enhanced
overview of a physical building before creating a
replica.
A second copy makes evaluating, changing, and
optimizing a physical structure much more
accessible. Organizations can use the digital twin
to improve efficiency, implement safety
standards, reduce risk, and improve quality.
Comprehending
the Emerging Trends
in the Development of
Construction
Machineries

Furthermore, digital twins serve as a digital fabric directly
linked to a structural system, which improves BIM. Again,
digital twins could be used to verify whether or not a
created asset meets specific key performance indicators
related to sustainability and other criteria.
Integrated Grade Control Systems
Grade control systems are the second major technology
influencing construction equipment today. Technology
providers frequently collaborate with manufacturers to
provide advanced 3D-grade control without using external
masts or cables. This can save money and reduce the risk of
theft or damage to the equipment.
“Integrated grade control systems are the construction
industry’s present and future,” says Kahler. “Profit is
synonymous with precision and speed.”
The advantage is that off-machine precision construction
tools are more widely available through CASE dealers. Pipe
lasers, rotating lasers, underground utility locators, and
automatic and electronic levels are all examples.
Topcon Positioning Systems and John Deere have formed a
strategic partnership to co-develop Topcon’s SmartGrade
system and provide integrated grade control to the
construction industry.
Telematics
Telematics is one of the key technologies transforming the
construction industry. A telematics system can send alerts
about machine diagnostics, which can help prevent
downtime, theft, and misuse.
According to Savage of Vermeer, many manufacturers
utilize telematics, which allows the machine to
communicate vital information to fleet managers and
equipment owners. Furthermore, telematics provides
several advantages to the construction industry, including
increased productivity, efficiency, and operational security.
Telematics technology can remotely track and report data
such as location, fuel consumption, and machine operation.
For example, John Deere provides JDLink, which monitors
this on equipment. However, according to Kahler, one of
the most valuable aspects of JDLink is the product’s
availability.
Drones
Construction drones, also known as uncrewed aerial
vehicles, are the final technology impacting the job site
today. According to the Teal Group, civil unmanned aerial
systems are attracting venture capital, and the civil, non-
military market will grow 15.6 percent between 2020 and
2029.
It also predicts that commercial use will outnumber
consumer use in 2024, with construction dominating the
retail market for the next decade.
Several technology firms are developing intelligent systems
to help transform how the construction industry conducts
business on the job site. “Drones, which were once thought
to be primarily for recreation, are now being used for
industrial work,” explains Kahler.
“In the case of John Deere, we formed a strategic alliance
with Kespry to provide customers with a revolutionary new
system for quickly capturing survey-grade topography in
minutes. He says this has made UAVs indispensable for
bidding, productivity tracking, inventory management, and
project verification.
In a Nutshell
Construction companies are given a comprehensive set of
tools and building blocks to help them develop and
optimize an exceptional communication system. It also
promotes creating a collaborative work environment where
ideas and concepts can be freely shared between teams,
allowing the organization to move forward and adopt new
technologies and trends.
As a result, construction firms must have the plan to adapt
and be flexible in embracing new trends and technologies
across all departments.
- Kedar Borgaonkar

he progress of a nation is accelerated by the expanse
Tof the developments undertaken in different sectors
of real estate, mining, large-scale infra projects of
dams, bridges, highways, flyovers, tunnels, etc., and other
industries. These projects are scaled by the massive
contribution of the heavy construction machinery
industries, which offer a wide variety of equipment and
machinery in mobilizing the process efficiently.
With reliable and efficient heavy machinery at its disposal,
organizations and governments have witnessed speedy
work in a limited time frame and within a specific budget
too. The construction machinery should also suit the
purpose, function in the most optimum efficiency, and
provide a long and dependable service.
Having created its reputation as a strong and reliable brand
in the segment of construction machinery and equipment,
Sany Heavy Industry India Pvt Ltd has offered a wide
variety of construction machinery to numerous multi-
industry applications. Since its inception in the year 2002,
the organization has been growing in leaps and bounds.
Under the resolute leadership of Dheeraj Panda, Chief
Operating Officer (Sales, Marketing and Customer
Support), Sany India invested more than ₹750 crores in its
state-of-the-art manufacturing facility in Chakan MIDC,
Pune, towards developing the infrastructure for R&D,
manufacturing operations, quality control, inspection,
testing, and service, respectively.
In the engaging rendezvous with the CIOLOOK India team,
the interesting discussion unfolded the story of Sany India,
its initial process, challenges faced and overcome, the
advice for young entrepreneurs, and their vision for a
dynamic future ahead.
Please brief our audience about Sany Heavy Industries
Pvt Ltd, its USPs, and how you are currently positioned
as one of the best Construction Equipment Providers.
Sany Bharat is a leading manufacturer of construction
equipment and heavy machinery. Our manufacturing
facility in Pune today offers the widest range of
construction machinery in India and South Asia.
Incorporated in 2002, our journey in India has been swift
and successful. Owing to our wide product range, superior
build quality, service commitment, innovative solutions,
and global expertise, we have achieved market leadership in
various construction equipment segments.
Our growth in revenue has been almost 12 times in the last
six years, and we view this as one of our significant
milestones. We are proud of the fact that Sany India has a
Valid Till Date (VTD) standing at the number one market
share position in categories like piling rigs, crawler cranes,
truck cranes, and all terrain cranes. The milestones have
helped us scale great heights at the national and global
levels. We have more than 25000 machines delivered on the
ground, contributing to infrastructure development projects
in India and other South Asian countries.
We have a strong network of around 42 dealers and 260
touchpoints across India to cater to the growing demand
and provide support to all our customers and associates.
Tell us more about Sany India’s offerings and what
aspects make it stand out in the cutthroat competition.
Through our manufacturing facility in Pune, we operate in
multiple business verticals viz: earthmoving, lifting,
foundation, mining, ports, concrete, roads, and renewable
energy solutions. Presently, we offer products like
Sany Heavy
Industry India
Pvt Ltd Empowering the Global Infrastructure
The 5 Most Trusted Construc on Equipment Companies

excavators, truck-mounted cranes,
all-terrain and rough-terrain cranes,
crawler cranes, transit mixers,
batching plants, boom pumps, trailer
pumps, piling rigs, motor graders,
pavers, milling machines, compactors,
reach stackers, rubber-tyre gantry
cranes, rail-mounted gantry cranes,
mining equipment, wind turbine
generators and many more.
In 2012, we invested more than INR
750 crores to develop infrastructure
for R&D, manufacturing, quality
inspection, testing, and service at our
manufacturing facility in Chakan,
Pune. With the Government of India’s
focus on localization, we have
increased the localization of machines
from three excavators at the initial
stage to 16 at present. We
manufactured one truck crane during
inception; now, it is scaled up to
seven truck crane models.
Keeping the company’s core value
and mission in mind of “Quality
Changes the World,” we have
managed to deliver the best-in-
class products that have surpassed
the expectations of our customers and
dealers alike. This has certainly helped
us surge ahead of our competitors.
Being an experienced leader, share
your opinion on how the adoption of
modern technologies like AI and ML
is impacting the Construction
Equipment space and how is Sany
India adapting to the change?
To improve the eﬃciency and quality
of construction, the usage of
telematics, AI, and ML is gaining
momentum. Our unit in Pune has an
integrated facility with modern
manufacturing equipment, testing
facilities, an R&D center, and a
training center, all under one roof. Our
company's R&D team of around 60
people based out of Pune focuses
Mr Dheeraj Panda
Chief Opera ng Oﬃcer
(Sales, Marke ng, and
Customer Support)

primarily on the customization of global technologies for
Indian requirements. We have already developed our EVI
app, which helps our customers to monitor and analyze the
real-time performance of the machine on-site and act
accordingly.
It is helpful in managing a single fleet of machines and
getting real-time updates on the machine’s performance,
which is tracked by GPS-installed hardware. Our mobile-
based applications eliminate the need for physical
interaction with customers. Our machines are equipped with
best-in-class telematics, which helps the owner know the
service intervals, the hour of operation, and location of the
machine, and other required details. We have already
moved ahead with our telematics system, which helps
monitor the key operational parameters and provide timely
intimation to the users.
To adapt to change, it is necessary to embrace and
incorporate modern technologies into our machines, and we
have been successfully doing so. In fact, our customers are
our true brand ambassadors who not only recognize and
appreciate the technological innovations in our machines
but are extremely delighted that it has enhanced
productivity, efficacy, and versatility.
Considering the current scenario, what initial challenges
did you face and what are the challenges now, and how
did you overcome them?
If we must talk about the challenges that we faced in the
recent past, I must mention the pandemic times wherein
many construction projects got postponed or delayed. This
did have an impact on the industry. There is no denying the
fact that the after-effects of the pandemic lingered on for
some time… for instance, the fluctuating economic slow
clearance procedure, demand-supply gap, and liquidity did
hinder the growth of the construction equipment market in
India to a certain extent.
To overcome the challenges of the past, present, and future,
our mantra has been the same- Our stringent adherence to
quality. This has helped us move ahead on the success path
irrespective of volatile market conditions or buyer’
sentiments.
What would be your advice to budding entrepreneurs
who aspire to venture into the Construction Equipment
space?
Budding entrepreneurs should have a clear-cut strategy in
place in terms of manufacturing, dealership, distribution,
sales, and customer support. To achieve success, it’s
ultimately their passion that counts, coupled with hard
work, integrity, and dedication.
How do you envision scaling Sany’s operations and
offerings in 2023 and beyond?
We will continue to be a partner in progress with our
government in helping them build a Naya Bharat by
supplying best-in-class construction equipment. In the
months to come, we plan to launch technologically superior
equipment, expand the dealer network and open 4s offices
across key cities and towns. The next year 2023 and
beyond, looks promising and bright for team Sany!

India
Building a Sustainable Concrete Equipment Industry
Acrystal clear vision dreamt with a pragmatic
mindset enables an enterprise to become a truly
global organization. On precisely similar lines,
“With a vision to partner with customers in building New
India with concrete equipment of international standards, to
become a world-class design and manufacturing facility in
construction equipment field, retain leadership position,
provide utmost customer support, and fostering a society
responsible for the clean and green work environment,
SCHWING Stetter established its India office in 1998,”
informs Mr V.G Sakthi Kumar, firm’s Managing
Director.
A Chemical Engineer and an MBA graduate from the
School of Management, Pondicherry University, Mr Sakthi
Kumar has been associated with SCHWING Stetter, since
its inception in India, playing an important part in its
growth story. He has over three decades of industry
experience in the Ready-Mix Concrete and Construction
Machinery Business. He took charge as Chief Operating
Officer in 2006, and since then made significant
contributions to the building of the brand. Having consoli-
dated SCHWING Stetter’s position in India, he went
forward to establish SCHWING Brand in SAARC and re-
established SCHWING Stetter’s position in ASEAN and
AFRICA
He adds, “SCHWING Stetter India has been witnessing a
steady growth with more than 50% total revenue increase
by year since my induction as the Managing Director. We
have been generating 1000+ leads monthly since the advent
of the digital marketing initiative in which I played an
instrumental role.
We have widened the scope of our CSR activities while
permanently offering wage and infra support for schools in
the vicinity of all our manufacturing facilities. Even in the
adverse conditions caused by the Pandemic, we strived to
build a world-class manufacturing facility which resulted in
the construction of the Global manufacturing Facility
(GmH) in Kancheepuram.
The GmH was inaugurated in 2021 and it has gained a
crucial role in developing our production capacity to
support our global market requirements. Our dedicated
training department has also been in collaboration with the
Tamil Nadu Skill Development Corporation (TNSDC) by
providing specialized training programs for the youth from
Tamil Nadu.
The stats at the end of the 2nd quarter of 2022 clearly show
that we have already crossed the total turnover of the year
2021 with persistent teamwork and determination.”
It was in this fascinating interview, that Mr Sakthi Kumar
conversed with CIOLOOKINDIA’s team. This candid
discussion is highlighted here.
Sir, please brief our audience about SCHWING India,
its USPs, and how you are currently positioned as one of
the best Construction Equipment Providers.
SCHWING Stetter (India) sells and services equipment like
concrete pavers, aerial working platforms, all-terrain
cranes, cold milling machines, crawler cranes, excavators,
horizontal directional drilling, motor grader, rotary drilling
rig, tower crane, truck cranes, wheel loader are our various

newer range of equipment that have been launched recently
from GOMACO and XCMG.
We cater to the requirement of infrastructure developers and
act as an OEM supplier to various cement companies that
offer ready-mix concrete. Schwing Stetter has its manufac-
turing units in 12 countries including Germany, Austria,
USA, Brazil, Russia, Ostrava, UK, and India supported by
sales and service centers in France, Netherlands, Austria,
and Sweden as well as representations in more than 150
countries Worldwide.
Our Global Manufacturing facility at Cheyyar is a smart
facility and is one of its kind in India. Inaugurated in 2021,
our plans for expansion of the facility pans over the coming
three years with capital spending on the 53-acre property.
With the automation installed in this facility, we have been
able to increase our production process to 12,750 units of
concrete equipment per annum.
With a huge increase in our production capabilities, our
domestic and international markets are catered to without
any delays and with upgraded machinery that has zero
manufacturing defects thanks to the NABL-accredited Lab
that we have incorporated in the facility.
Tell us more about the firm’s offerings and what aspects
make it stand out in the cutthroat competition.
At SCHWING Stetter, we believe that the essence of our
brand identity is our ability to stay “Connected to the
customer.” To further this belief, SCHWING Stetter India
has 27 offices and nine service centres in India with more
than 500 service and spares’ teams.
We have
also launched
a fully Fledged
E-commerce
portal for our
customers to
select, pay and
track their spare
parts and genuine
SCHWING oil
orders through
an online portal.
Mr V.G Sakthi Kumar
Managing Director
SCHWING Stetter India

We also have specially dedicated team support in special
projects such as HSR, CMRL, etc., to provide quick support
to customers which will significantly reduce the breakdown
time. With a wide network of Pan Indian service centres
and branches, we hold and store all wearable and consum-
able spares distributed in the nearest location of the
machines and major components so that the customer can
avail of our services and parts promptly. There is a
specialist team of more than 40 members in India providing
special support and training to customers on an all-India
level.
Being an experienced leader, share your opinion on how
the adoption of modern technologies like AI and ML is
impacting the Construction Equipment space and how
SCHWING is adapting to the change.
The construction equipment industry has also been updating
its machinery and services to match the fast-paced modern
revolution. By incubating most of the products of industry
4.0 like IoT, IIoT, artificial intelligence, cognitive
computing, and cloud computing to their machinery and
services in the recent past, while new updates to the whole
industry like holographic mapping and drone imaging have
elevated the level of quality of maintenance services
provided by the vendors of the industry.
The introduction of telematics to the CE Industry has been
an integral step in leading the industry to the 4.0 revolution.
Telematics features added to heavy-duty equipment like
excavators, boom pumps, wheel loaders, etc., have
augmented the capability of these machines to perform with
consistent productivity. The geo-positioning of the machine,
various sensors reporting the status updates of work, and
the ability to premeditate maintenance needs of the machine
have created a healthy work environment for the machine
and assured longer life for the machines. This innovation
has given clear visibility on the equipment's utilization and
availability, which has been a major factor in adhering to
the project timeline.
We offer top-drawer telematics combined with a premium
engine, irrespective of the category of tonnage and capacity
of the machine. We offer engines with tuned power curves
that optimize power consumption and enables our machines
to perform in any condition and any ambient temperatures.
SCHWING Stetter XCMG excavators and Loaders are also
equipped with ergonomically designed noise-proof cabins
for extra operator comfort, safety, and ease of operation.
Considering the current scenario, what initial challenges
did you face and what are the challenges now, and how
you overcome them?
Initially, we faced arduous challenges in the infra-market
and with the global supply chain disruption, technical
awareness of end users, etc. We have emerged victoriously
in the face of these challenges, and we successfully
established our brand identity as the leading supplier of
Trenchless technology equipment in the Indian Market.

Our Focus for sustained growth in this segment in the
Indian Market is to emphasize on dedicated service and
provide precisely analyzed, optimized, and customized
solutions as per the productivity requirement. With
continued effort, the delivery of advanced and user-friendly
technologies for balanced economic progress has become
synonymous with the work we do in the market.
With the growing trend of technologies in India, unques-
tionably Trenchless Technology will play a vital role in all-
round development. We are planning to keep upgrading in
all possible fields to adopt advanced technologies and
continuous expansion in after-sales, Stock points and
provide all-around project support for our customers. We
have also launched a fully fledges E-commerce portal for
our customers to select, pay and track their spare parts and
genuine SCHWING oil orders through an online portal.
who aspire to venture into the Construction Equipment
space?
The young leaders of the industry have been notably
successful recently, but it has to be seen whether they are
leaders with superior emotional intelligence, which
contributes to self-awareness and self-management.
Leading with emotional intelligence brings out
transparency, authenticity, and acceptability by one and
all. And I believe that such leaders will bring success to the
organization quickly and consistently.
How do you envision scaling SCHWING Stetter India’s
operations and offerings in the future?
Concrete Equipment Market Continues to grow with
promising YoY growth predictions and expansive investment
plans under the schemes from the National Infrastructure
Pipeline program from Government.
The sanctioning of multiple infra projects, metro rail, high-
speed rail projects, and expressway projects have created an
immense demand drive in the CE market and the increased
connectivity brought by the completion of these projects
also brings promises of larger scale infra projects.
Regarding the emerging trends in the field, Boom pumps
are finding a significant space in the RMC sector, like never
before due to its one-man operation, thereby deleting excess
manpower. Due to the increased demand for ready-mix
concrete and due to the huge influx of Projects awarded by
the Government, clients are opting for higher-output
Batching plants, pumps, and mixers rather than equipment
with smaller capacity.

Technovations!

onstruction is moving and assembling materials and equipment
Cto create a completed, operational facility. Many construction
operations are repetitive but are not performed in a fixed
sequence or at a designated location. Furthermore, construction, unlike
manufacturing, rarely involves the production of a standardized product.
The material supply functions of buying, expediting, receiving,
warehousing, and delivery are much more complex.
Many of these reasons have kept the basic construction process of
building stick by stick, piece by piece, unchanged since the Middle
Ages.
However, there is a high potential for significant developments in the
future that will change the fundamental nature of construction. These
developments will build on advances seen in other industries.
They will be global in origin and scope, with applications driven by
ongoing technological innovation and competitive pressures. They
would include direct technological impacts on the performance of
specific construction activities and significant changes in how a
construction business is managed.
Without further ado, let's delve in and learn more!
Virtual Reality & Artificial Reality (VR & AR)
Workers could be exposed to environments such as confined spaces or
working at heights in a safe, controlled environment using virtual reality
(VR). VR simulators have long-trained soldiers, pilots, and surgeons.
Howis
Technology Playing
a Pivotal Role in Enhancing the
Dynamics of the
Construction
Industry?

They could train workers on everything from operating
cranes and excavators to welding and masonry work.
In contrast, Augmented Reality (AR) is another technology
that can significantly improve construction site safety.
There are several ways that AR can be deployed on the job
site, such as allowing for the development of a more
detailed safety plan or providing heavy equipment training
using actual equipment in real locations with augmented
hazards.
Furthermore, companies are relying on bricklaying robots
or rebar-tying robots. Once set up, these robots can work
indefinitely to complete tasks faster than human workers
without taking breaks or going home.
Role of Automation
Automation is vital in enhancing workforce efficiency, as it
can seamlessly execute manually intensive tasks within a
shorter time frame. This ensures that the construction
workforce can allocate effort to innovative and timely
processes, driving more outstanding output quality.
Teams can focus on improving site execution when key
areas such as indent management, multi-site material
transfer, and scheduling are automated through a centralized
system.
The increase in workforce efficiency directly translates into
more significant cost savings for projects that may already
be experiencing delays and overruns. All team members can
seamlessly comply with outlined objectives with automated
processes at scale. This directly boosts transparency and
employee output throughout the lifespan of the project.
Furthermore, construction projects are utilizing robotics,
drones, artificial intelligence, and other advanced
technologies to translate designs to on-ground execution
effectively. They also help with site quality inspection,
safety reporting, visual reporting, and other tasks.
These technologies provide workers with more data points
to ensure a smooth breakdown of fieldwork across all
project sizes. They also assist construction workers in
developing novel scientific insights for improving project
outcomes.
Finer Collaboration with Technology
The increased collaboration among stakeholders is a crucial
benefit of implementing an enterprise-wide technology
solution for construction projects. Because of the increased
efficiency of partnerships, nearly 70% of Indian
construction firms are in the early stages of their
digitization journey.
Larger capital projects typically experience 20% time and
80% budgetary overruns over their lifetimes, making them
increasingly difficult to manage at scale. With the
introduction of digitization, construction enterprises can
become more responsive to dynamic changes and trends
while maintaining team connectivity.
This improves collaboration and productivity by allowing
more stakeholders access to building designs, schematics,
planning, and budgeting without having to go through
multiple stages of data collection.
Better Planning Stage Efficiencies
The emphasis on strategic planning through technology is
one of the most significant areas of impact for the
construction industry. Several technological features, such
as BIM, 4D, ERP, CRMs, and 3D printing, can be
introduced into construction projects to help workers better
understand project realities at scale. Indeed, incorporating
BIM into construction planning and strategy can save up to
20% of total costs by shortening construction time.
For an omnichannel transformation experience, 66% of
construction enterprises prioritize vital technologies such as
BIM, virtual mapping, building visualization, compliance
tools, etc. They are constructing an ecosystem to improve
planning and strategy to save money throughout the project.
As a result, the construction workforce is becoming more
productive, with improved access to quality project data
during critical planning stages.
To encapsulate,
Construction design will become more sophisticated during
the conceptual phase, with real-time database
communications networks supporting estimating,
scheduling, and project management.
Automation and expert systems will be heavily used in
management methods to improve productivity and schedule
performance.
To remain competitive in today's dynamic and ever-
changing market, construction businesses must embrace
such technological advances and gradually adopt
technology best suited to the projects.
- Kedar Borgaonkar

To achieve your goals, along with a passionate heart
and mind with a fighting spirit, you need an attitude
of innovation and an ability to make that innovation
solve various issues and problems, thus earning long-lasting
trust. A pragmatic innovation has been the bedrock of
trustworthy personal and professional relationships from the
dawn of civilization in the era of antiquity.
Like, in ancient Greece, a Spartan warrior was famous for
being an achiever of accomplishing impossible goals, a
fighter of the highest degree, passionate for their
compatriots and kingdom, excited for innovation, and
trustworthy beyond the foundational faith of generations.
Christened in their legend, today, the brand Spartan
Engineering Industries is acknowledged as the indigenous
crown jewel of the Global Construction Equipment
Industry.
Founded in the year 1971, Spartan forayed into the field of
manufacturing and supplying construction equipment in the
year 2005. Since its four decades of existence in the
Engineering Industry, Spartan has become a leading Indian
MNC in Construction Equipment Manufacturing.
Built for innovation, the brand Spartan promises that it is
‘Committed for Safety, Reliability and Service Excellence.
Stating the big hairy audacious goal, Spartan’s young,
dynamic second-generational entrepreneurial leader and
Managing Director Dr Vikram Mehta says, “We aim to
be a Leading India MNC, established in 25 countries, built
on Innovation, Trust and become a 500 Crore Diversified
Group, with 10% Net Profit, by 2026.”
Built on Innovation
Today, its exports to ten countries worldwide, 7000+
machines on site every year, 150+ well-trained engineers
and technicians, 20 national and international awards, 4000
plus satisfied customers, and many more such milestones
make Spartan the number one global player in the
engineering and construction equipment industry. Clients
all over the world vouch for Spartan’s innovation as it is an
ISO 9001 2015 certified manufacturer and supplier of high-
quality construction machinery and equipment like Bar
Bending Machines, Bar Cutting Machines, Passenger and
Material Hoists, Multi-Functional Material Hoists, Rope
Suspended Platforms, and Lift Shaft, Mini-lifts, Firemen
Evacuation Lifts, Boom Placers, CNC Stirrup Bending
Machines, Spiral Bending Machines, and De-coiling
Machines, etc.
Spartan has played a pivotal role in the nation’s
development by providing machineries to infrastructure
projects. “Our projects range from roads, flyovers, bridges,
buildings, houses to dams and tunnels,” Informs Dr Mehta.
Constructing Legends
Dr Mehta is an alumnus of Wharton University. He did his
MBA from SP Jain and graduated in Production
Engineering from Fr Agnel Engineering College, a premier
Engineering institute in Mumbai.
He joined his father’s business in the year 2005. He
transformed his father’s engineering business into a
Construction Equipment manufacturing business- Spartan
Engineering Industries Pvt Ltd. He led the business by
manufacturing Bar Cutting and Bar Bending machines,
followed by bigger and heavier machines like Tower
Cranes, Passenger and Material Hoists, and Rope
Suspended Platforms. Now, Spartan has full-fledged teams
of Sales and Service in 16 cities across India, with three
state-of-the-art manufacturing facilities in Mumbai.
Navratna of Construction Industry
He has introduced to India one of the most advanced, safe,
and innovative hoists, like Multi-functional material hoists,
making Spartan a renowned brand in India for Hoists. His
innovation in Hoists has been rewarded by BAI Association
An Indigenous Crown Jewel of the Global Construc on Equipment Industry

(Builder’s of India) by felicitating him with ‘Navratna of
Construction Industry.’ To add to the award list, he has
also been awarded for ‘Business Excellence’ from AIBCF.
His vision has won him many other awards for Spartan.
Like- being one of the top 30 and top 100 SMEs in India.
With a vision to be a leading indigenous construction
equipment manufacturer, he has come a long way towards
achieving it with heavy investment in Research and Design
team and infrastructure.
Dr Mehta has not only been an excellent entrepreneur, but
he has made Spartan one of the best employee-friendly
companies. He has introduced many development systems
and processes like KASH (Knowledge, Attitude, Skills &
Habits), WIN WIN, Pat on the Back Initiative, One Page
Strategy, Best Performer Award, Gratitude Book, Vision
Meetings, Happy Mind sessions, etc.
Trust: The Core Principle of Technovations
Stating Spartan’s core purpose, he says it is ‘to Enhance the
Productivity, Speed, and Safety in Construction and
Infrastructure Industry by providing Advanced Mechanized
Solutions, thereby saving customer’s Money, Time and
Efforts. He reiterates, “We see ourselves achieving this with
a vision to be a Leading Indian MNC by establishing in 25
Countries, focusing on Innovation and Trust. This is how
we envision becoming a 500 Crore Diversified Group, with
10% Net Profit, by the year 2026.”
Spartan boasts three State-of-the-Art manufacturing
facilities at Atgaon on the Mumbai-Nashik highway, Kalwa
Navi Mumbai, and Bhiwandi, thane. These are fully
Spartan will strengthen
its Global Infrastructure
through three global
offices located in Dubai,
Brazil, and Colombo.
“
“
Dr Vikram Mehta
Managing Director
Spartan Engineering
Industries Pvt Ltd

equipped with world-class equipment to manufacture an
array of construction equipment and Fire Evacuation Lifts.
They spread across five acres with one lac sq. ft. build-up
Shed and Office. The production facility covers Fabrication,
Production Assembly, Testing, R&D, Design and
Development, Spares Management, and Dispatch.
Being an experienced leader, Dr Mehta shares his opinion
on how adopting modern technologies like AI and ML
impacts the Construction Equipment space and how Spartan
is adapting to the change. He says that Spartan’s USP has
been innovation. Spartan is built on a strong foundation of
innovation which is the prime reason for its success. “We
are already on a massive project to incorporate AI and
Machine Learning into our Marketing and Training. This is
going to separate us as one of the first construction
equipment manufacturing companies in India,” he reveals.
An Invincible Bond
When probed that considering the current scenario, what
initial challenges they face and what the challenges are
now, and how Spartan overcomes them, Dr Mehta cites that
challenges have taught them many things. It has also
impacted the way the business is being carried out. During
the pandemic, Spartan’s main goal was to be with
customers, understand and empathize with their challenges,
and face the crisis with a lot of grit and patience. Spartan’s
complete team was in touch with all the nationwide
customers, all the deliveries were met on time, and service
was provided at all sites wherever possible. Customers’
trust in Spartan increased manifold during the pandemic,
and Spartan could do some record business over time.
He predicts optimistically, “From here onwards, there will
be only growth in Construction Business. All the projects
which were held due to the pandemic have already
restarted. As we see in the interviews of prominent
Government authorities and boards, many infrastructure
and realty projects are in the pipeline.” Spartan is ready to
take up these opportunities and will see a steady growth and
leadership position in the Construction Equipment industry.
Illuminating Global Horizons
To all the budding entrepreneurs aspiring to venture into the
Construction Equipment space, Dr Mehta advises to be
patient and persistent and have faith in the Indian Economy
and Indian Construction Industry Scenario. “India is
already on its path to becoming World’s fastest-growing
economy, and Construction Industry will be the major
beneficiary of this outcome,” he asserts.
On envisioning scaling brand Spartan’s operations and
offerings in the future, Dr Mehta shares, “We aim to drive
Worldwide Operations from a 3,500 sq. ft. plush Corporate
Office located in a Prestigious Commercial Hub.” Spartan
will strengthen its Global Infrastructure through three
global offices located in Dubai, Brazil, and Colombo.
According to him, Spartan will be a Leading market share
holder in ten countries. In Rack and Pinion Hoist business,
Spartan will be the Largest Manufacturer in Sales, Rental,
and Refurbishing across India.

A Protective Coating Specialist Oﬀering
Techno-Commercial Beneﬁts
Mr Sharad Kathole
Founder and Director
Weather Fighter

Our wide range of services
provides technologically advanced,
environmentally friendly,
energy-efficient coa ngs
for industrial, commercial,
and residen al applica ons.
he main factors that depreciate the health and value
Tof properties, buildings, and constructions are
continuous wear and tear due to constant usage,
metallic corrosion, and quickly changing weather ––instant
temperature fluctuations from hot to cold and cold to hot.
Furthermore, seasonal shifts in the environment including
the rainy season, rainstorms, chilly winds in winter, and
heat waves in summer add to the natural process of
corrosion increasing the infrastructural foundations'
vulnerability to disparage and denigration.
The best way to safeguard against these unforeseen
incidents is to partner with Weather Fighter––a protective
coating specialist company based in Pune.
Under the adept leadership of Mr Sharad Kathole, the
Founder, and Director, Weather Fighter is today a trusted
name in the industry.
Sharad spoke in an intriguing interview with the CIOLOOK
INDIA team, the high points of which are given herein.
Please brief our audience about Weather Fighter, its
USPs, and how you are currently positioned as one of
the best product/service/solution providers.
We have been providing quality protective coating services
over the years. We are specialized in heat-reducing
coatings, Industrial Waterproofing, Epoxy Floor Coating,
PU Floor Coating, Anti-Corrosive Coating, Fire Retardant
Coatings, Electrical Insulation & Customized Coatings.
Weather Fighter has a solution for any kind of surface
protection; for both maintenance and construction projects.
We offer a total service based on modern standards and
technology with a team of certified experts at our company.
Our wide range of services provides technologically
advanced, environmentally friendly, energy-efficient
coatings for industrial, commercial and residential
applications. These are Specialized Coatings designed to
protect surfaces from harsh weathering conditions, UV
Rays, High Temperature, Corrosion and Oxidation. These
Coatings increases a Structure's longevity, resistance to
damage and adding aesthetic looks to it.
It is crucial that these coatings are handled with care during
installation. This is why our expert team take the utmost
care during the time of installation and ensure they are
durable.
Protective Coatings are highly essential these days to
safeguard surfaces from a range of damaging elements.
Our team of experts, monitor all the aspects of coating,
starting from the integrity of the coating, the selection, and
application to handling the coating materials so that our
customers get the highest satisfaction out of our service.
Weather Fighter maintains the highest environmental
standards and consistently uses coatings that are both
energy-efficient and technologically sound. Our wide range
of protective coating services caters to fulfilling the need of
industrial, commercial, and residential applications.
Sir, please brief us about your journey in the industry
and how you made Weather Fighter excel in its niche.
Initially, I worked as a Pizza Delivery Boy when I was in
12th. I had always been relentlessly driven by my passion
for fitness. Following that passion, I did jobs in the field of
Fitness and Financial Institutes. Later on, while appearing
for MBA in HR and Marketing, I tried multiple fields like
Event Management, Real Estate Consultant, Textile,
Electronics and telecommunication, and FMCG. While
exploring all these fields, I gained knowledge of Industrial
Protective Coatings.
I considered doing practical work and took experience in
the Protective Coating Industry during this time. In 2009, I
founded Weather Fighter with a small team, initially taking
small steps with small-sized projects and now we handle
big projects.

I believe that everything happens when people are at the
centre of time. While exploring various careers and
occupations, I studied industrial protective coatings and
discovered that I was developing an interest in industrial
protective coatings. So I worked hard from the start to
figure out all the techniques, methodologies and today the
fruit of all that is 'Weather Fighter.’
We are experts in Industrial Protective Coating Solutions,
driven by a team of creative professionals; we are a fast-
growing company with long-term strategies. We have
successfully provided our services to the food, chemical,
packaging, textile, and many other industries in India for
the past decade.
What are your goal, vision, product, services, and
strategies when it comes to industrial coating?
Our goal is to serve all industries with innovative, high-
performance protective coatings. We want to support
industries by providing: Longevity and Quality to their
entire facility with exclusive Protective Coatings Solutions.
We are aiming to offer the most practical solutions for the
protection of any structure or surface, ensuring the long-
term protection and avoiding costly repairs or replacements.
Weather Fighter is growing ethically in the field of
protective coatings and for them, the quality offered to the
clients is the number one priority. We have the vision to
achieve a turnover of 200Cr in the next decade.
Weather Fighter has been in this industry for 12 years and
has seen regular changes over time. Today, considering
various safety factors such as heavy rains, high ultraviolet,
and hot temperatures, and other environmental disasters,
there is a great demand for industrial Protective Coatings
with good workmanship. Change is always trending and
Weather Fighter is always ready to evolve their business to
the current model.
We have expertise in heat insulation treatment,
waterproofing, epoxy coatings and all industrial protective
coatings. We offer high performance wide range of
applications to metal/concrete roofs, floors as well exterior
walls of the buildings. All our products are unique and offer
great 'techno –Commercial' benefits.
We are particularly concerned about the progress made in
industrial research. Depending on your needs, we can offer
you new and unique Protective Coatings. We understand the
pinch point of the market. We study the needs of our
customers to provide value-added solutions using value-
oriented products.
who aspire to venture into your space?
I believe and recommend a fun-filled approach towards the
work/business. Do what you love and have an excellent
time doing it. Give your best to your business and success
will come. There will be times when you come across
challenges; perceive those challenges as an opportunity.
With your strength, skills, ability and experience you can
beat those challenges and reach success.

How do you envision scaling Weather Fighter's
operations and oﬀerings in 2023 and beyond?
Our expansion plans include,
Ÿ Double the Revenue Growth year over year.
Ÿ Creating valuable relationships for businesses and
people by providing eﬃcient Protective Coating
solutions.
Ÿ Expanding our work areas in South and North India.
Ÿ Rapidly increasing our clients across varied Industries;
beyond our existing clients.
Ÿ Expanding our Team.

Bus ness
is a clear set of
Plans,Actions and Goals

INFRA.MARKET: Fostering Growth in Construction Equipment Industry

INFRA.MARKET: Fostering Growth in Construction Equipment Industry

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