This document discusses the importance of having an online presence and participating in social networks and communities. It notes that while being first doesn't matter, having a presence does. It encourages the reader to create their own network by organizing their influence through listing, liking, and making their network come to them. It also suggests collaborating with the community by creating spaces to inhabit, asking and answering questions together, starting conversations, and tagging everything. The overall message is that the reader should be an active part of creating their own community and network.