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Reaching Customers in Moments That Matter - Luke Quilter
- 1. Reaching customers in the moments that matter @LukeQuilter
- 3. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 3 Awareness Consideration Purchase Loyalty See Think DO Care
- 4. Purchasing Types • Impulse purchase • Routine purchase • Limited decision making • Complex decision making
- 5. Impulse Purchase Excited Bored Sad Angry 47% 50% 28% 32% 14% 28% 8% 10% Have you ever made an impulse purchase because you were… Male Female
- 6. Once we have satisfied our need to make sure it is the right product When do we buy a product?
- 7. Purchasing Types with Technology • Impulse purchase • Routine purchase • Limited decision making • Complex decision making
- 8. Take Aways We don’t go online, we live online and we fulfil elements of each stage of the funnel online We all need to market to the local market, even if we are global business Context is the new king of digital, there are more moments than ever before
- 9. The New Retail Equation Then Now
- 10. More Complex Journey Consumer Path to Purchase Now Shopper Retailer Websites Search Social Networks Ideas Price check Mass Media Vloggers Store Visits Family & Friends Store Purchase Purchase Online
- 11. 1 in 4 Have changed their minds while in a checkout line after looking up the details online on a smartphone
- 12. Purchasing funnel Consumers take a multi-device path to purchase
- 13. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk Industry statistics 13 Smartphones have become the hub of our daily lives and are now in the pockets of two thirds (66%) of UK adults 1.3 1.2 7.4 The number of internet devices the average British household now owns. Four out of 10 households buying a tablet in the last year.
- 14. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 14 Access to information has changed our purchase process… Consumer consults an average of 10.4 sources before purchasing 2X the number consulted just one year before
- 15. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk Mobile Desktop “Location”“Hours” “Near Me” Keywords contained in searches Keywords contained in searches
- 16. The year of the mobile is: 2013 2014 2015 2016 Basically Every year!
- 17. More questions Don’t panic - Case study
- 18. Case Study
- 19. Simpler still
- 22. Tools
- 25. Take Aways We don’t go online, we live online and we fulfil elements of each stage of the funnel online We all need to market to the local market, even if we are global business Context is the new king of digital, there are more moments than ever before
- 26. We live online
- 28. London Kent St. Pancras Folkestone, Kent
- 29. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk Our services -Data is information in its Raw or Unorganised form. -Data can be found anywhere and from pretty much anything. -With online, data is the best way to understand what users are doing. 29
- 30. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
- 31. Giant Thursdays New video released every Thursday
- 32. #GIANTTalks Wednesday 11 May 2016 14:45 - 15:15pm B2B Marketing Expo Excel London Hope to see you there! NEXT TALK