E-commerce (1 hour presentation) - for Dartmouth BID
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E-commerce presentation
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E-commerce (1 hour presentation) - for Dartmouth BID
- 1. /CosmicUK @Cosmic_UK City Deal
- 3. • Introductions • Health and Safety • Breaks • Mobile use • Handouts and presentation
- 6. UK ?
- 7. Online Shopping – its Everywhere!
- 8. E-commerce Landscape • Online sales account for 12% of all UK retail sales • 50% (and rising) of store purchases informed by online research • 24 – 44 year olds are most active online buyers
- 10. Christmas on the internet • 18% of all sales were internet sales • 84m visits to retail websites on Christmas eve • 107m Christmas Day visitors 86% increase from 2012 • 113m Boxing Day visitors 14m hours online
- 11. Search terms Christmas/Boxing day? • 'Next sale’ • 'Debenhams sale’ • 'Marks and Spencer sale’ • 'John Lewis sale'. • 30% of consumers over Christmas using mobile device
- 12. The time is NOW! • Online sales are growing at 17% each year • UK has largest e-retail economy with over 37 million online shoppers • Average spend £1,165 a year (the highest amount in the world)
- 13. Stop and Think Is e-commerce right for you and your business – product or service? Do you have the skills and systems needed? Can you provide good customer experience and after-sales support online?
- 14. What makes a good website?
- 15. What do you need? Domain Hosting Code
- 16. What do you need? Email
- 17. What makes a good website? • Content • Appropriate Tone • Style • Images • Technical (SEO, Browsers, Mobile, etc…)
- 18. Good images Vs High Quality Vivid Brand Matching Unique Strong
- 19. Images Detail Context Action
- 22. Does it work on mobile and tablet?
- 23. How can you ‘think mobile’ • How many of your users are accessing your website using mobile devices? Analytics • Simplify design • Simplify navigation • Set priorities for navigation – what is important? • Be succinct
- 24. Responsive design • Does your website work across platforms? • Is it mobile responsive? • Is it tablet responsive? 40% of web traffic to JL and 25% to LA sites
- 25. 1. Becoming part of a selling community 2. DIY e-commerce 3. Bespoke E-commerce website
- 26. Paypal button
- 27. A part of a “Selling Community”
- 28. DIY e-commerce - Online stores
- 29. Shopify
- 30. Big Commerce
- 31. Bespoke e-commerce websites • Woo Commerce • Magento • Shopcreator • + many, many more.
- 32. Legal Implications • Trading Standards Government website • Physical address • Email address • Pricing all laid out • Returns policy
Editor's Notes
- Housekeeping: Fire Alarms Fire Exits Mobile Phones Resources
- Source Boston Consulting report Oct 2012 https://publicaffairs.linx.net/news/wp-content/uploads/2012/03/bcg_4trillion_opportunity.pdf
- By 2016 the G20 internet retail will reach $4.2 trillion in the G-20 economies
- In the UK it’s 12% for high web and 4% for low web Source Boston Consulting The $4.2 Trillion Opportunity March 2012 The Internet Economy in the G-20 Take this for technology too https://publicaffairs.linx.net/news/wp-content/uploads/2012/03/bcg_4trillion_opportunity.pdf Small businesses still make up a very large part of UK businesses – trading and employment base. And in small businesses where high levels of web is being integrated there is very strong evidence of the success stories – sales growth, more jobs = sustainable futures Figures for ‘high-web’ and ‘low-web’ show very clearly the correlation between good use of digital talent and business success
- Lets look at Xmas selling online
- 18% of all sales were internet sales 84m visits to retail websites on Christmas eve 107m Christmas Day 86% increase from 2011 113m Boxing Day 14m hours online
- 12
- Conversation Outcomes? Is it right for you? What skills do you need to add? Hints and tips
- kate@cosmic.org.uk and sales@cosmic.org.uk rather than mysales@hotmail.com There are several ways to then access this email. POP3, post office protocol, a piece of software on your computer connects to a box on the internet and picks up your email that is waiting there. (Can be computer or mobile based) Webmail, your emails are stored online, you can access them from any computer to send and receive mail. IMAP, a combination of POP3 and Webmail, where both are synchronised so can be accessed from any device and will look the same Forwarding
- Ao - Mobile view http://ao.com/
- http://apps.ft.com/ftwebapp/
- Go live in our analytics
- JL = John Lewis LA = Local Authority