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The Science Behind Mobile Attention

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Presentation from American Marketing Association, 2017 Vegas Conference

In this session, we'll explore the shifting landscape of consumer attention and why social media & mobile present an incredible opportunity. Attendees can expect to walk away understanding the importance and role that 1st party data, mobile content and social media platforms play in achieving marketer's objectives.

Learn more on how to implement this strategy: http://bit.ly/JebbitAMA

Published in: Mobile
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The Science Behind Mobile Attention

  1. 1. @lacostejonathan
  2. 2. @lacostejonathan
  3. 3. @lacostejonathan We are living in the greatest attention revolution the world has ever seen.
  4. 4. @lacostejonathan
  5. 5. @lacostejonathan
  6. 6. @lacostejonathan
  7. 7. 2014 2015 2016 2017 Desktop usage Smartphone usage @lacostejonathan
  8. 8. @lacostejonathan
  9. 9. @lacostejonathan
  10. 10. How do you consistently capture attention? @lacostejonathan
  11. 11. Consumer experiences Consumer data @lacostejonathan
  12. 12. Consumers need fundamentally better mobile experiences. @lacostejonathan
  13. 13. @lacostejonathan Mobile-Responsive vs. Mobile-First
  14. 14. @lacostejonathan
  15. 15. @lacostejonathan
  16. 16. We have entered the mobile-first-era @lacostejonathan
  17. 17. Consumer experiences Consumer data @lacostejonathan
  18. 18. @lacostejonathan
  19. 19. @lacostejonathan
  20. 20. @lacostejonathan
  21. 21. @lacostejonathan
  22. 22. “DATA IS THE NEW OIL IN THE DIGITAL ECONOMY” @lacostejonathan
  23. 23. Over 90% of the customer data powering every company will be inaccurate, outdated, or irrelevant in 18 months @lacostejonathan
  24. 24. Buying data in bulk from 3rd-Party data sources @lacostejonathan
  25. 25. Inferring data from digital behavior @lacostejonathan
  26. 26. www.bluekai.com/registry @lacostejonathan
  27. 27. Results of BlueKai Data Analysis @lacostejonathan 38.8% Accuracy Rate
  28. 28. Results of BlueKai Data Analysis @lacostejonathan 5.5% Actionable Rate
  29. 29. @lacostejonathan
  30. 30. Capturing your unique data at scale
  31. 31. @lacostejonathan
  32. 32. @lacostejonathan “1 out of every 3.5 minutes on mobile is spent in a Facebook, Twitter or Snapchat owned mobile app.” *ComScore, Flurry Analytics Report, 2016 Tweet this
  33. 33. Consumer experiences Consumer data @lacostejonathan
  34. 34. @lacostejonathan Beginning today, we’re looking at an entirely new playbook for content discovery.
  35. 35. @lacostejonathan The future of social is video
  36. 36. 8 billion daily video views @lacostejonathan
  37. 37. 12 billion daily video views @lacostejonathan
  38. 38. On Facebook, people spend 3x longer watching video which is Live compared to video which is no longer Live. @lacostejonathan
  39. 39. Live video gets 10X more comments than recorded videos @lacostejonathan
  40. 40. A year or two from now, Facebook will be mostly video. @lacostejonathan
  41. 41. @lacostejonathan The future of social is messaging
  42. 42. @lacostejonathan
  43. 43. 60 billion messages run through Messenger + Whatsapp every day. @lacostejonathan
  44. 44. Messaging is replacing email and websites for transactions.
  45. 45. Social is your source for data collection
  46. 46. @lacostejonathan “0 to 100 real quick” @drake
  47. 47. Capturing your unique data at scale Mobile-First Social is your source for data collection
  48. 48. Jonathan Lacoste PRESIDENT & CO- FOUNDER @lacostejonathan jebbit

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