Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Internet of Things and the Future of Insights

10,969 views

Published on

Survey Research in the era of “The Internet of Things.” As emerging technology continues to give birth to new, Internet-enabled research tools, the future of survey research looks very promising. Yet as promising as tomorrow looks, it also promises uncertainty and challenge. To demonstrate this duality, the promise and challenge of future research opportunities, we recently surveyed 500 consumers to gauge their attitudes toward 4 hypothetical, futuristic survey tools.

See the blog post about these Futuristic Tools here: http://blog.fieldagent.net/surveying-tomorrow-4-futuristic-research-tools-their-challenges

Published in: Internet, Marketing, Technology
  • Why is my hair falling out? 9 triggers of female hair loss  https://bit.ly/2N8ZrEt
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Boost your brainpower with brain pill! find out more... ➤➤ https://tinyurl.com/brainpill101
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Her "Carb-Pairing" Trick Melted Away 22lbs in Just 13 Days.. ■■■ https://bit.ly/2YcYRME
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Holistic clear skin Secrets, Eliminate blemishes in weeks acne cure e-book reveals all ★★★ https://bit.ly/2xJfKi2
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Stop getting scammed by online, programs that don't even work! ♣♣♣ http://ishbv.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The Internet of Things and the Future of Insights

  1. THE INTERNET OF THINGS AND THE FUTURE OF INSIGHTS Renee Brandon VP, Research
  2. THE VINETo get the freshest food, get as close to the vine as you can.
  3. Thinking Distance Time Thought FRESH INSIGHTSTo get the freshest insights, get as close to the point of decision making as you can.
  4. POINT OF INFLUENCE® With location-based research from the Field Agent mobile app, companies gain insights at the point of decision-making.
  5. INTERNET OF THINGS New levels of connectivity will change when and how people make purchase decisions, and give us new ways to understand the process. CLICK HERE to see our blog post on these 4 Futuristic Research Tools
  6. CONNECTED STORE AISLES
  7. CONNECTED APPLIANCES
  8. CONNECTED REPLENISHMENT
  9. THE CONNECTED HOME
  10. THE CONNECTED BODY
  11. THE CONNECTED CAR
  12. WITH THE INTERNET OF THINGS… •  Shopping, purchase, and usage decisions will happen everywhere •  Separation between the shopper and the consumer will diminish •  Technology will measure decisions all along the way
  13. We can ask people questions via a lot of new devices and in a lot of new ways WITH THE INTERNET OF THINGS… •  We can know more about what people Do •  We may not need to ask them What But we still need to know: •  “Why?” •  “How do you feel?” •  “How do you decide?” •  “What would you do if…?”
  14. BUT WHAT ABOUT… •  Acceptance (“creepiness”) factor •  Privacy concerns
  15. CONNECTED STORE AISLES
  16. BEACON IN-STORE TEST ü  Traveled into the aisle +26 pts. vs. the Control Store ü  Were more willing to accept mobile messages ü  Increased desire to receive in-aisle mobile messages 2x vs. control ü  Were willing to accept 3-4 messages during a large shopping trip Shoppers who interacted with beacons:
  17. FUTURISTIC SCENARIOS Connected store aisle Connected appliances & replenishment Connected home Connected body (health monitoring) We presented people with futuristic scenarios to understand… 1.  Appeal of the technology (benefit) 2.  Comfort level with surveys triggered by the technology (creepiness factor?) 3.  Likelihood to respond to survey triggered from the technology
  18. CONNECTED AISLE ATTITUDES You linger on an aisle, then a message appears on your smartphone from the store, asking if you need help… Virtual In-Store Shopper 27% found this technology appealing
  19. CONNECTED AISLE ATTITUDES A message appears on your smartphone from the store, asking you to explain why you bought one product instead of another… Virtual In-Store Shopper 27% 37% 20% Connected Aisle Technology appeal Survey comfort Response
  20. CONNECTED REPLENISHMENT A washing machine that automatically orders detergent when it’s low.
  21. CONNECTED REPLENISHMENT Your washing machine automatically senses when you are running low on detergent, and reorders for you 48% Acceptance found this technology appealing
  22. 48% 45% 31% Connected Replenishment Technology appeal Survey comfort Response CONNECTED REPLENISHMENT When you select a different brand of detergent to order, the washing machine asks you why Survey Attitudes
  23. THE CONNECTED HOME
  24. Your lighting, heating, and cooling are connected to the Internet, so while you are away you can adjust thermostat and lights. CONNECTED HOME Acceptance 87% found this technology appealing
  25. You reduced your heating and cooling for a week. Your thermostat asked if you were on vacation and, if so, some questions about your vacation planning process. 87% 37% 31% Connected Home Technology appeal Survey comfort Response CONNECTED HOME Survey Attitudes
  26. THE CONNECTED BODY/HEALTH
  27. Your health monitor device senses your blood pressure is running high and suggests you visit a doctor. CONNECTED BODY/HEALTH Acceptance 69% found this technology appealing
  28. You missed a dose of your twice daily medication, and your device asked you to complete a survey about a new medication with a different dosing schedule. 69% 55% 45% Connected Body/Health Technology appeal Survey comfort Response CONNECTED BODY/HEALTH Survey Attitudes
  29. Comfort levels and responses are higher when connected to clear benefits. Think of “Cookies” – people willing to accept them to get a more personalized Internet experience. 27% 48% 87% 69% 37% 45% 37% 55% 20% 31% 31% 45% Connected Aisle Connected Replenishment Connected Home Connected Body Technology appeal Survey comfort Response CONNECTED ATTITUDES
  30. AND THERE IS ALSO… •  Survey Overload how much is too much, will there be something equivalent to a “Do not call” list where users opt out? •  Privacy Concerns strongest benefits may have the highest risks, especially regarding health related devices •  Lack of Clear Benefit to Responding how do we offer incentives? •  Early Adopters vs. Mainstream
  31. “The scarce resource will continue to be human attention. There is a limit to the usefulness of devices that are worn in public but that demand attention because it is often socially and practically unacceptable to give those devices enough attention to make them worth the trouble of configuring and interacting with.” Karl Fogel, partner at Open Tech Strategies, president at QuestionCopyright.org
  32. INTERESTED IN LEARNING MORE? VISIT OUR BLOG CONTACT US @FieldAgentInc | marketing@fieldagent.net

×