The document provides a marketing plan for The Life Saver for Phones. It summarizes that the company was started in 2016 by Maria Lugo to create a portable phone charger that could be kept in the car. The Life Saver is an all-in-one phone charger and storage container that includes a USB cord, interchangeable phone connectors, and a portable battery charger. It is targeted towards millennials and is priced at $39.99. The marketing plan outlines competitors and strategies to sell the product in stores and online, as well as through social media, TV/radio ads, and the company website. The goal is to sell over 1.5 million units in the first year.

1. Marketing Plan for:
The Life Saver for Phones
Prepared By Maria Lugo
December 10, 2017

2. • Purpose: I have prepared this presentation for you to be able to
understand our product a little better. We have come together to
provide you with an explanation of what and how our product works.
You will learn about our company and who we are as a whole.
• Our company was started in Austin Texas by Maria Lugo in 2016.
Maria was traveling back and forth from Austin and San Antonio her
phone battery always dying, she came up with the idea to create The
Life Saver for Phones and keep it in her car to be able to use it when
she needed it. Maria realized that she wasn’t the only one that had that
problem, students, parents on the go or any body who had a social life
needed their phone fully charged.
Our company is here to help make things a little easier. Never leave your
home without The Life Saver for Phones, you never know when your next
adventure will be.

3. • The majority of our customers are pre-teens, teens and early adults. We are
also targeting on the go parents. Most of customers will be in the Millennial
category.
• Cenus.gov lets us know that they are about 83.1 millennials as of July 2015
• Many of our millennials are growing with technology, they are the ones that
spend most of there time on social media, online searching, and taking
pictures.

4. Are top three competitors
Powermat – its strength will have to
be the style they provide their products.
There weakness will be durability, they
products are given a durability of 6 to 8
months
Mojo Mobility- There strength will
be price they have a fair price for their
product however their weakness will be
the features they don’t provide a
variety of products
WiPower – Its strength will be they
have a variety of products to choose
from but their price is higher than most
common products sold in stores at the
moment
Style
Durabili
ty
The Life Saver
for Phones
Powermat
Mojo Mobility WiPower
FeaturesPrice
Our product is a product who has a variety of products for sale, giving the customer different choices to
choose from. It has a average price for customers to have the ability to purchase our product. The variety
of products gives us the opportunity to create different styles for our customers. We also have created a
product that is going to last longer than usual product out in the market

5. The Life Saver for Phones
• This product will help our customers be able to charge there phone without having to actually
be connected to a wall outlet by using the battery power bank, and they are able to switch
back and forth from android and iPhone connectors.
• The Life Saver for phones is an all- in- one charger container, is a small 3” x 3” x 2” silicone
flexible box composed of two compartments. In the bottom compartment you have a your 2ft
USB cable, the top compartment you have your interchangeable plug ins for either an iPhone
or Android (latest version) Phones as well as iPad/Tablet. A mini- power bank charger that
will charge your phone for up to 4hrs. This flexible box comes in a variety of colors we have
blue, pink, yellow, orange as well as custom design if you are looking for something more
unique to fit you style
• You are able to buy our product at any Wal-Mart, HEB Plus and Target electronic
departments. These stores accept debit/credit card, checks and cash. Our customer are also
able to log in into our website, where we accept Via, Mastercard and PayPal.

6. • Our product will be sold at $39.99 plus tax at any of the store
and our website they are also $39.99 plus tax and shipping &
handling.
• Our product will be sold all around the year how ever we are
going to participate in the Black Friday sale, holiday sales and if
our customer buy 3 or more they will receive a 20% discount in
online purchase.
• We are targeting at selling over 1.5 million Life Saver for Phones
in the 1st year out on the market

7. Traditional Paid-Media :
• We will be running different tv and radio ads for our customers, they
will run during the morning and evening when our customers are
watching or listing the most. Our tv and radio will run for 30secs will
explain what we are selling, how easy it is to use and the need to have
it as an everyday item.
Website:
• We have our online web site for our customers to go and buy our
product. The online is accessible 24/7. They can log in and order our
product any time of the day. They will be also to contact us through
email, chat and phone calls at a specific time.
Social Media:
• Our company will involved with all type of social media, it includes
opening accounts with Facebook, Snapchat, and Instagram. We want
to make sure we are involved with the social media that our customers
are familiar with.

8. Why our product you ask? Well ask yourself this question, have you
taken a picture today, logged in into Facebook or send a text message? If
you have answered yes to any of this question than you have used your
phone battery. Now imagine how many people use there phone 3 times
more than you and drain that phone battery faster, they will need The Life
Saver for Phones to save their phone and that’s where you come in and
provide that opportunity for them to finish that adventure with out
worrying about having no battery.