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HEALTH
PLUS
HEALTH
PLUS -
HEALTH
CARE AT
YOUR
FINGER
TIPS
AN ANDROID APP
FOR ALL YOUR
MEDICAL NEEDS
1
The global
healthcare
technology market
is poised to reach
USD 228.7 Billion by
2020, growing at a
compound annual
growth rate of
13.4%
RESEARCH
SUGGESTS THAT
9 OUT OF 10
PEOPLE FEEL THE
NEED FOR A 24*7
MEDICAL SERVICE
AT THEIR
DISPOSAL.
HEALTH
PLUS
Your ultimate medical companion..
-Want to locate hospitals
near you?
- Wish to know the
availability of doctors and
book an appointment?
- Want to select rooms and
make online payments?
- Want to save time in case of
emergency?
THIS IS THE PERFECT PLACE...
WE AT HELATH
PLUS, STRIVE TO
TAKE CARE OF
ALL YOUR
MEDICAL NEEDS
AND EMERGENCY
REQUIREMENTS
BY BRINGING TO
YOU AN EASY-TO-
USE APP
2
2.1
COLLABORATION WITH
ALMOST ALL THE
HOSPITALS IN YOUR CITY
NATIONWIDE CONNECTION
WITH SPECIALISTS OF
VARIOUS MEDICAL FIELDS
MOST HELPFUL BLOOD
BANK DATABASE
EASY-TO-USE. CAN BE
EASILY USED BY THE
ELDERLY
FITNESS AND
HEALTHCARE TIPS FOR
 THE EMPLOYEES
THE COMPANY’S REPUTATION
EXTREMELY WIDE USER-BASE
MEDIA AND COMMUNICATION
PARTNERS
CURRENT PRODUCT LINE
o ONLINE APPOINTMENTS AND
PAYMENTS
o FITNESS AND HEALTHCARE TIPS
o MEDICAL SERVICES LOCATOR
o ROOM BOOKING FACILITIES
o MEDICAL BLOGS
o COUNSELLING
o EMERGENCY SERVICES
o PATIENT DATA TRACKING
MARKET POSITION
HEALTH PLUS WILL BE
POSITIONED AS A MEDICAL
ASSISTANT TO PEOPLE
IT WILL MAXIMISE THE
MARKET SHARE OWING TO
ITS UNIQUE POINTS OF
DIFFERENCE
IT WILL BE AN OBVIOUS
CHOICE FOR PEOPLE IN
EMERGENCY SITUATIONS
9%
5%
11%
23%
52%
AGE WISE DISTRIBUTION
<7 years 7-20 years 21-35 years
36-50 years >50 years
2.2
• Aspatals - HealthCare
Now Easy
• Dr Now- Personalised
video calls to doctors
• Medscape- Medical
news, clinical trials,
guidelines
• Isabel- Diagnosis
Assistance
INTERNET HAS BECOME WIDELY ACCESSIBLE
ELDERLY PEOPLE CAN FIND IT
CAN HAVE GREAT DEMAND IN
EMERGENCY
SMARTPHONES ARE
USED BY EVERYONE
•SEVERE COMPETITON FROM
THE EXISTING APPS
•POOR PUBLICITY AND
INTERACTION
•UNLOYAL CUSTOMERS
•PLAGIARISM
•CERTAIN LEGAL STANDARDS TO
BE MET IN HEALTHCARE
2.3
GEOGRAPHIC
SEGMENTATION
PEOPLE
RESIDING IN
THE VARIOUS
INDIAN
STATES
AGE: ELDERLY PEOPLE >50 YEARS
OF AGE
INCOME GROUPS: UPPER AND
MIDDLE CLASSES
3
TIME FRAME : 3 YEARS
DOWNLOADS : 2MILLION+
DOCTORS: 0.1MILLION+
REVENUE: $30 MILLION
4
4.1
FASTER ONLINE SERVICES
USER-FRIENDLYAPP INTERFACE
FITNESS AND HEALTHCARE TIPS
24*7 EMERGENCY SERVICES
AFFORDABLE USERS: MIDDLE AND UPPER CLASSES
REGULAR SMARTPHONE USERS
PEOPLE WITH HIGH WORKLOAD, WHO PREFER ONLINE
ACTIVITY OVER OFFLINE
FITNESS FREAKS & HEALTH CONSCIOUS PEOPLE
• PROFESSIONAL MEDICAL PRACTIONERS
•BLOOD BANKS
•FITNESS EXPERTS
•COUNSELLORS
•SUPPLIERS OF MEDICINES
•FAMOUS HOSPITALS AND MEDICAL INSTITUTES
THEIR
ESTABLISH BRAND IMAGE
REVENUE SHARING
WIDESPREAD PUBLICITY
GAIN NEW CUSTOMERS
CREATE BRAND EQUITY
HUMAN RESOURCE
MANAGEMENT
RESEARCH AND
DEVELOPMENT
STRATEGIC
BUSINESS
UNIT
INVESTORS
DOCTORS
MEDICAL INSTITUTES
HOSPITALS
EMPLOYEES
COUNSELLORS
COMMUNITY
GOVERNMENT
OWNERS
POINTS OF PARITY
HEALTH CHECKUPS AND TIPS
FITNESS TRACKING
ONLINE MEDICAL SERVICES
LOCATOR
POINTS OF
DIFFERENCE
ONLINE ROOM BOOKING IN HOSPITALS
ONLINE PAYMENTS FOR THE SAME
CUSTOMER DETAILS AVAILABLE, THUS SAVING TIME
EMERGENCY SITUATION TACKLING
MEDICAL BLOGS
ECONOMIC
CONTEXT
GOOGLE PLAY HAS DOUBLED
ITS APP COUNT TO 1.5 MILLION
AND APP DEMAND SHALL
REMAIN HEALTHY IN THE NEAR
FUTURE
TECHNOLOGICAL
CONTEXT
THERE ARE 170 MILLION
SMARTPHONE USERS IN INDIA
WITH 352 MILLION INTERNET
SUBSCRIBERS OWING TO
CHEAPER INTERNET PLANS
COLLABORATOR
VALUE
THEY GET A CHANCE
TO COMPETE WITH
THE MAJOR
COMPETITORS IN THE
INDUSTRY AND
CREATE THEIR BRAND
EQUITY
COMPANY
VALUE
PROVIDES EMPLOYMENT
WITH GOOD PAY AND JOB
SECURITY. ALSO
ENCOURAGES GOOD
WORK ETHICS.
5
• IDENTIFICATION OF NEARBY
HOSPITALS
• ACCESS TO MEDICAL BLOGS
• BOOKING APPOINTMENTS
WITH THE DOCTOR, ONLINE
• FITNESS AND
HEALTHCARE TIPS
•IDENTIFICATION OF
AVAILABILITY OF
DOCTORS AND
HOSPITAL ROOMS
5.1
• ONLINE ROOM BOOKING
IN A HOSPITAL
•ONLINE PAYMENTS FOR
THE SAME
•HOSPITALS CAN TRACK
CONSUMER DETAILS AND
SAVE TIME
•NOTIFICATIONS TO
STAFF IN EMERGENCY
CASES
•COUNSELLING
5.2
HEALTH
PLUS
“HEALTHCARE AT YOUR
FINGERTIPS”
“YOUR ULTIMATE MEDICAL
COMPANION”
5.3
THE
PREMIUM
VERSION IS
PRICED AT
$2.99 PER
MONTH
5.4
CASHBACK OFFERS FOR APP INVITES
AND INSTALLS
FREE
CONSULTATION
ON SPECIAL DAYS
e.g. CANCER DAY,
WORLD HEALTH
DAY
FREE COUNSELLING AFTER A CERTAIN
NUMBER OF BOOKINGS
5.5
WORD OF MOUTH
ADVERTISEMENTS IN
HEALTH BLOGS
UPLOADING ADS AND
VIDEOS ON YOUTUBE
SEARCH ENGINE
OPTIMISATION
SOCIAL MEDIA- FACEBOOK,
TWITTER
5.6
5.7
6
6.1
APP DEVELOPMENT
MARKETING AND
COMMUNICATION
RESEARCH BASED ON AVAILABLE
DATA
CONTACTING DISTRIBUTORS,
RETAILERS AND BROKERS
ADVERTISEMENT AND PUBLICITY
6.2
TASK TIME
APP DEVELOPMMENT 3 MONTHS
MARKET ANALYSIS 2-3 MONTHS
CONSUMER RESEARCH 2-3 MONTHS
PRODUCT AND PRICING
STRATEGY
5 WEEKS
DISTRIBUTION CHANNELS 1 MONTH
PROMOTION AND PUBLICITY 4-5 MONTHS
6.3
DISCLAIMER
Created by Harsha Agarwal of MNIT Jaipur, as a
final project during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow

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