ElectionMall Cloud and Online Fundraising Email


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  • Your contribution pageIntegrates easily with your Take Action Web Page
  • Customize your donation and branding
  • Connect with more donorsAfter making a contribution, donors can send the donation page to a friend, share on Facebook, or join and become an eLeader
  • Multiple donation widgetsMoney bombs scrolling donor info in real time
  • Create branded eventsUploads pics, track paid and RSVP, use RSS to place on sites, export guest lists to excel
  • Will receive
  • Be compliantSet up your legal disclaimer, suspend contributions while in legislative session
  • Search and manage your online donor information database
  • Get analyticsTrack down traffic to your contribution page: sort it by day, location and URL
  • Export your contribution report to Excel for your state or federal filing
  • Create unlimited money bombs and get tracking and referral reports. Upgrade and integrate it to Facebook
  • Your dashboard*aline the text to center
  • Detailed analys and same for all electionmall apps>Receive*move text to left
  • Statistics on all of your apps
  • Connect with your voters with the SNS manager
  • TwitterSchedule and manage tweets
  • User permissionsCreate different levels of access to the Cloud for your campaign staff
  • Send notes to your co-workers on Campaign Cloud
  • Office Web AppsShare your Office documents online easily with Windows Live Workspaces
  • Windows Live MessengerCampaign Cloud integrates Windows Live messenger so you can communicate easily with campaign staff
  • Dreag and drop apps anywhereArrange them to fit your campaign’s needs
  • ElectionMall Cloud and Online Fundraising Email

    1. 1. Thank You for Joining us! Phone: Email: AS SEEN IN:
    2. 2. We provide proprietarysoftware built on Microsofttechnology to help campaignswin:•••••
    3. 3. U.S. Senate CandidateUsing Campaign Cloud to drive outreach andfundraising successChallenge: Build momentum for an underdog no-namecandidate in a National headline-grabbing Senate race.Solution: Launch a unique multi-month cross-channelcampaign utilizing numerous Campaign Cloud tools todrive interest, donations, email capture, and targeted Campaign Cloud Moneybomb Widgetonline ads.Results: Raised $1.2 Million online over 12 monthsleading up the primary. Increased the house email listfrom 1,500 names to 150,000 emails and 12,000 donors.Through use of Campaign Cloud social media tools,candidate was featured on the front page of the WSJ. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
    4. 4. U.S. Senate Candidate Using Campaign Cloud to drive outreach and fundraising successChallenge: Build a last minute website androbust donation engine to capturemomentum for a third-party write-incampaign challenger.Solution: Utilizing a combination of turn-key Report on A/B email fundraising testproducts and SWAT team servicesElectionMall helped launch the websiteovernight with full donation enginecapabilities, a custom website interface and Premium donation pageemail capture utilities.Results: Raised $1.6 Million from 24,000donors over 2 months leading up the generalelection. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
    5. 5. Key Learnings from the past CyclesOnline Donors Converting to Donors• Average Age: 55 • Email, Email and Email• Average Donation $60 • Multiple channels• Average # donations: 1.87 • No. days before donation:• Average # donations x2: 3.3 109• Average time between • Personality-driven emails donations 100 days (endorsements)• Campaign value of a donor: • Auto-responders $108 • “Ready the buckets”
    6. 6. Innovative Approaches• Fundraising: Widgets, timelines, challenges, eLeaders, innovative events, premiums. (70% of all money raised in the last third)• Supporter-focused: Call parties, regional networks, petitions, groups, surveys (ex. regional Facebook chapters)• Interactive Content: Comparison charts, interactive issues page, contests, mix- mediums, calculators, polls (ex. Online videos)• Social Networking: Shared content, interactive twitter apps, viral videos, mobile apps, mash-ups, podcasts (ex. Twitter applications)• Events: Real-time feeds, online Q&A, celebrity guests. (ex. Pizza Parties)• Guerilla: One-off websites, incident-driven. (ex. One-off websites)• Candidate-focused: Family participation. (Ex. Connect w/donors)
    7. 7. Initial Tactics for 2013• Ad Management – Set a monthly budget to determine best audiences and raise lists of supporters• Prospecting / List Building – Petitions, news-driven momentum• Email Management – Set a calendar of scheduled asks, newsletters, create auto- responders• Donor Cultivation – Set levels of immediate contact (e.g. alert campaign to call donors who give over $500)• Social Networks – Set budget for advertising and create innovative campaigns• Outreach – Host numerous blogger, donor and supporter calls• Website development & maintenance – Target website launch as a major milestone• SWAT effort – Launch overnight campaigns on earned media moments• Viral Videos - Schedule monthly video launches, event recordings
    8. 8. People Hate (and love) Email• Bad decisions, multiple emails• Difficult to setup, sometime unreliable• Different email “people”• People hate (and love) spam• Email boxes are filling up• But we’re addicted to email
    9. 9. Email Fundraising Stats• 50+% of your online solicited donations will come from your house list.• Average donation will be between $45 - $55.• Average age of the donor is between 55 and 65.• Email fundraising is up 40% year after year.• 79% of non-profit groups raise money online.• Open rates down / Click-throughs up.• The 24 – 8 – 3 house email rule.• Average time between donations 100 days.• Campaign value of a donor: $108.
    10. 10. The Natural Approach• Contributors: “The Core” – This group demands the most attention and respect. Donor• Advocates: “Ground Troops” – the people we call on to sacrifice and take action. Advocate• Subscribers: “The Field” – focus here on conversion to Subscriber higher levels.• Visitors: “Virtual Targets” – Website visitors. Visitor• Potential Targets: “The rest” – Who would potentially support your org?. Target
    11. 11. The Journey is Different for Everyone Will youEmail #3 give $?Email #2 Will you help?Email #1 Hi! Campaign Timeline
    12. 12. Some best practices… Do’s and Don’ts• Do’s • Don’t – Go for capture first – … burn your email list into the – Take your time ground – Test first – … be afraid to ask for $ – Be timely, relevant – … squander your trust – Target and measure, always – … set expectations too high – Be bold, be succinct – … forget to thank then.
    13. 13. Target the Right Message• What have they heard before?• How did they find your message?• Make the context obvious.• Compel them to respond.• Make the action clear and simple.• Target the old brain.• Always strive to get above the noise.
    14. 14. Target the Right Moment• Be “journey-specific.”• Why would they respond now?• Match the message to the moment.• Do you know when they open their emails?• Fewer asks, more time spent in preparation.• Always strive to get above the noise.
    15. 15. Set Goals• Broadcast your goal internally.• Broadcast your goal publically. (Maybe).• Be sure you can measure.• Be sure you do measure.• Think long term success, short term viability.• Always strive to get above the noise.
    16. 16. Set a Time Limit• Put a time limit on your call to action.• An obvious deadline or manufactured?• Help them visualize the deadline.• Why would they care about your deadline?• Be a good steward of their time.• Always strive to get above the noise.
    17. 17. Give them something• What’s in it for them?• Sweeten the pot.• Overcome hesitation.• Offer premiums• Make them feel special• Make them feel part of a force• Always strive to get above the noise.
    18. 18. Measure and Crow a bit!• Check your score.• Measure your success in real terms.• Compare your results.• Broadcast internally.• Broadcast globally.• Crow, and crow some more.• Always strive to get above the noise.
    19. 19. Best Practices• Short subject lines • HTML or Text?• Numbers in the subject line • Renting?• From whom? • Buying?• Personalize the email • Exchanging?• Short or long? • How to test• Use links sparingly • What to measure• Timing is everything • What to do next
    20. 20. Example: Mitt RomneySimpleDonateButton Link donation to something tangible
    21. 21. Example: Obama BidenSimple link,simple ask – text email FW: technique
    22. 22. ElectionMall’s Market
    23. 23. Campaign Actors
    24. 24. The New Campaign
    25. 25. DonationPagesOne login. Everything you need to win.
    26. 26. YourContributionPage
    27. 27. CustomizeYour Donationand BrandingCaptureDonorInformation
    28. 28. Connect WithMore Donors
    29. 29. Multiple DonationWidgets
    30. 30. Fundraising viaFacebook
    31. 31. CreateBrandedEvents
    32. 32. Event Tickets
    33. 33. Organize allYour Donor Data inan Easy to UseInterface
    34. 34. Be Compliant
    35. 35. Search andManage YourOnline DonorDatabase
    36. 36. Get Analytics
    37. 37. Export YourContributionReportto Excel forFederal orState Filings
    38. 38. Create UnlimitedMoney Bombs
    39. 39. One Login
    40. 40. YourDashboard
    41. 41. Receivedetailedanalyticsfor allElectionMallapps
    42. 42. Statistics
    43. 43. Connect
    44. 44. Twitter
    45. 45. UserPermissions
    46. 46. Sticky Notes
    47. 47. Office WebApps
    48. 48. Windows LiveMessenger
    49. 49. Drag andDrop AppsAnywhere
    50. 50. Thank You for Joining us! Phone: Email: