By Jori Taylor, Jonathan Cass, and Shana Masterson

1. The VIP Approach for Top Event Performers PRESENTED BY JON CASS SHANA MASTERSON JORI TAYLOR

2. @JoriKTaylor
Jori Taylor
Senior Consultant,
Go! TeamRaiser
Blackbaud
Jon Cass
Senior Specialist,
Online Marketing World Wildlife Fund
Shana Masterson
National Associate Director,
Fundraising & Engagement
American Diabetes Association
@npshana
@jcassnptech
#bbcon

4. Define VIP

5. Event
Participants

6. 40%
fundraise

7. 20%
fundraisers are top performers

8. 10%
team captains

9. Earned VIP Segments
1
2
Team Captains
Top Fundraisers
4
Board of Directors
5
Service Users/Recipients
3
Company Teams

10. Potential
VIPs

11. Potential VIP Segments
1
Team Members
3
Returning Participants
4
Service Users/Recipients
2
Fundraisers

13. The VIP Experience

14. What does the VIP experience look like?

15. All Year Long
Pre Event
During Event
Post Event
Off Season
365

16. Before the Event

17. Beta Testing
Lets VIPs feel they have
special access / connection
Provides competitive VIPs
opportunity to get an early start
Gives you an opportunity to test
your website before larger launch

18. Kickoff Breakfast
Community
Inspirational Speakers
Learn What’s New
Access to Staff

19. Virtual Badges

20. Support

22. At the Event

23. VIP Parking

24. Badges * Buttons * Stickers * Ribbons

25. Priority Check-in
VIP Tent
Food
Every Single Interaction
Royalty Treatment

26. After the Event

27. A Personal Follow-up

31. Now What?
Difficult & Limited Quantities
Moderate Work & Quantities
Easy

32. Difficult & Limited Quantities
Moderate Work & Quantities
Easy
Now What?

33. VIP Priority Grid
Pre Event
During Event
Post Event
VIP Breakfast
VIP Support
Virtual Badges
Publicity
VIP Parking
Button/Ribbon
VIP Tent
Recognition from Stage
Dinner with CEO
Personal Phone Call
Personal Thank You Note
Holiday Card
Top Fundraiser
Top 10 Fundraisers
VP Development
VP Development
VP Development
$5,000+
VP Development
VP Development
VP Development
$1,000+
Development Officer
Development Officer
Development Officer
$500+
Events
Events
Events
Team Captains
Events
Events
Events
Company Teams
Auto
Auto
Returning Participants
Auto
Auto
Service Users
Auto
Auto
Board of Directors
Auto
Auto
Staff
VP Development
Auto

34. Get This Template
http://bit.ly/p2pVIP

36. Real World Example

38. Overall Average
Team Captain Average
Red Strider Average
Champion Average
Non-TCR Average
FYI on Step Out VIPs – “TCRs”
$46
$70
$136
$189
$1913

39. Has Diabetes
AND registers as a
‘Red Strider’
Reached $1,000+
Goal at $1,000+
Past Champions
Step Out VIPs
Past or Current $500+

41. Website &
Print
Comm.
Calendar
Expenses
Outreach & Visits
Day of Event
TCRs
Entire Strategy Informed by VIPs

43. GO RED STRIDER!

44. Participant Badges - Online

45. Participant Badges - Offline

46. Budgeting for VIPs

47. You’re Invited – Champion Dinner!
Budgeting for VIPs

48. The Champion Collection

49. The Champion Collection

50. The Champion Collection

51. Segmentation, Conditionals & More!

52. Participant Promotion

53. Shout Outs

54. Participant Promotion

55. Participant Promotion

56. Ask us [mostly] anything!
Questions
#bbcon

57. #bbcon
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