Raymond Loewy was a famous American industrial designer born in France in 1893. He served in the French army during WWI before moving to the US in 1919. Loewy became known as one of the first professional industrial designers, shaping many everyday products through smooth, streamlined designs. Some of his most iconic designs included the Coldspot refrigerator for Sears and the pencil sharpener. Loewy also made significant contributions to transportation design, helping to modernize the look of locomotives, airplanes, and automobiles. He continued working until his death in 1986, leaving a lasting impact on product and graphic design in America.

1. RAYMOND LOEWY

2. Cosmopolitan magazine marveled shortly
before the 1951 publication of his
autobiography: “Loewy has probably
affected the daily life of more Americans
than any other man of his time”

3. LIFE OF LOEWY
Raymond Loewy was born in Paris in 1893
Served in the French army during WW1,
attaining the rank of Captain
Moved to America at the age of 26
Young Raymond Loewy before WW1

4. Mr. and Mrs. Raymond Loewy - 1959

5. 1935: 12 Clients
1945: 75 Clients
1950: 150 Clients
Died July 14 1986,
due to illness.

6. PRODUCT DESIGN
Raymond Loewy was known as one of the world’s first professional
industrial designers.
He designed products from toasters, fridges to equipment for a space
station, pencil sharpeners, vacuum cleaners and Coca-Cola machines.

7. PRODUCT DESIGN
First taste of industrial design came from his re-designing of a
duplicating machine for a fashion company in 1929.
Loewy reshaped the machine, adding in curved corners, a smooth
surface and enclosed everything inside.

8. PRODUCT DESIGN
One of Loewy’s most iconic designs was his ‘streamline’ pencil
sharpener.
Designed in 1933
Patented in 1934 but never put into production.
Inspiration from aircraft.
Made with curves and a smooth finish.
Made to look fast and streamlined.

9. PRODUCT DESIGN
Loewy’s first commissioned job came from his re-designing of the Cold Spot
Refrigerator for Sears Roebuck & Company.
Curved edges again show his style.
Called the “Super Six” refrigerator.
Loewy’s reputation was built from this project

10. PRODUCT DESIGN
Coca-Cola
Loewy was part of a team that created the king and family sized Coke bottle
packages in 1955.
He also was responsible for streamlining the Coke soda fountain. He gave it a
more ‘streamlined’ look.
The Dole Delux Fountain Dispenser 1947 was an instant hit.

11. PRODUCT DESIGN
His designs all include the
curved, streamlined edge.
Designs all follow the same
style
He wanted to eliminate parts
and make objects more simple,
disliked the use of excessive
surface decoration, hence his
smooth designs.

12. TRANSPORT DESIGN

19. GRAPHIC DESIGN

20. When he moved from France, he
worked as an illustrator.
Was nicknamed “The French
artist”

21. Moved Into Industrial Design, but still used his Graphic Design skills

22. Skylab

23. Company Branding

24. Some of his graphic design
work is still used today

25. RAYMOND LOEWY
1893 - 1986

26. CONTRIBUTIONS
Background Life: Ellen Crane
Product Design: Holly Leveridge
Transportation Design: Ryan
Tucker
Graphic Design: Eliot Slevin
Introduction: Ellen
Conclusion: Ryan
Slide compilation: Eliot

27. REFERENCES
INFORMATION SOURCES:
Polster, B. (1952). The A o f M d e rn De s ig n. London: Merrell.
Z o
Jodard, P. (1992). Ra y m o nd Lo e wy . New York: Taplinger Publishing Co.
Loewy, R. (1950). N v e r Le a v e We ll Eno ug h A ne . New York: Simon and
e lo
Schuster.

28. REFERENCES
PHOTOGRAPHS:
Polster, B. (1952). The A o f m o d e rn d e s ig n. London: Merrell.
Z
Jodard, P. (1992). Ra y m o nd Lo e w y . New York: Taplinger Publishing Co.
(Clive de Carle, Design Museum, Library of Congress, Loewy International)
Loewy, R. (1950). N ve r Le a v e We ll Eno ug h A ne . New York: Simon and Schuster.
e lo
Raymond Loewy Associates. (1953). Ra y m o nd Lo e wy , Stud e ba ke r Co rp o ra tio n O ffic e , So uth Be nd , I ia na
nd
[Photograph]. USA. Retrieved from Hagley Museum and Library online database.
Photographer unknown. (1940). I rna tio na l Ha rve s te r Tra c to rs [Photograph]. USA. Retrieved from Hagley Museum
nte
and Library online database.
Photographer unknown. (1939). Ra y m o nd Lo e wy with 1 9 3 9 Stud e ba ke r a nd Pe nns y lva nia 1 9 3 7 S-1 Lo c o m o tiv e
[Photograph]. USA. Retrieved from Hagley Museum and Library online database.
Photographer unknown. (1962). Ra y m o nd Lo e wy a nd She rw o o d Eg be rt With Stud e ba ke r A nti [Photograph]. USA.
va
Retrieved from Hagley Museum and Library online database.
Photographer unknown. (1959). M a nd M Ra y m o nd Lo e w y with La nc ia Lo ra y m o [Photograph]. USA. Retrieved
r rs
from Hagley Museum and Library online database.
Photographer unknown. (c.1930 - 1949). Ra y m o nd Lo e wy with Pa rtne rs in Ra y m o nd Lo e w y A s o c ia te s [Photograph].
s
USA. Retrieved from Hagley Museum and Library online database.