1. Logo design and corporate identity are important ways for companies to promote public recognition and brand their external image. 2. Successful logos are memorable, effective, and relevant while avoiding too much detail, multiple colors, or trends. Unsuccessful logos have bad design. 3. Several prominent design firms like Landor & Associates, Chermayeff & Geismar, and Pentagram have helped design logos and develop corporate identities for many well-known companies over the decades.

1. LOGO DESIGN & CORPORATE IDENTITY Nicole Solari and Julia Nicasto

2. LOGO DESIGN Logo design is a graphic mark or image commonly used by industries and companies to promote instant public recognition.

6. Bohlin Cywinski Jackson Apple Store , New York

7. Bohlin Cywinski Jackson , Apple Store, New York

8. Corporate identity (CI) is the external image that the company wants to be associated with by the public. CORPORATE IDENTITY

10. Starbucks , Seoul

11. Britney Spears, Starbucks

13. LULULEMON Ohm, Scientific Symbol Lululemon

14. TD, Toronto Dominion TD CANADA TRUST

16. DETAIL

17. TOO MANY COLOURS

18. TRENDS

19. BAD DESIGN

21. Raymond Loewy Associates “ Father of Industrial Design”

24. LUCKY STRIKE CIGARETTES

25. Lucky Strike Pack 1940, Raymond Loewy NEW Lucky Strikes Cigarettes

27. Coca-Cola bottle re-design 1954, Raymond Loewy Dole Deluxe dispenser 1947, Raymond Loewy

28. Landor & Associates Walter Landor

30. ``Brand experience is what your customers remember about you. It's what leads to lasting impressions, preferences, and performance.``

32. 9/11 MEMORIAL & MUSEUM Defining a memorial`s public identity

33. ``In 2010, Blackberry was named one of Landor`s Top10 Breakaway Brands, Showing a 57% increase between 2006 an 2009.``

35. ``ACQUISITIONS BROADEN THE SCOPE OF A RESPECTED GLOBAL BRAND``

38. OTHER WORK BY LANDOR

39. Ivan Chermayeff Tom Geismar & Sagi Haviv

41. They were founded by Ivan Chermayeff and Tom Geismar in 1958. Columbia Records poster, 1958

42. “ Trademark design challenges us to use all the magic and intelligence at our command, our skill, knowledge, vision, and ability, in the creation of a single, clear, direct image that will embody the character and aspirations of the organizations that come to us in search of identity.” Chermayeff & Geismar

45. Armani Exchange, New York

48. Barneys New York Dallas, Texas

51. Chermayeff&Geismer 1986

52. Chermayeff&Geismer, 1976

53. Chermayeff&Geismer, NYU

54. Exxon 1966, Raymond Loewy

55. FIRM IS OWNED AND RAN BY 17 MEMBERS Worlds larges independent design consultancy

57. ``…Great design cannot happen without passion, intelligence, and personal commitment…``

62. Graffic Europe Chambers Hotel 21c

65. ``Mau has used design and optimism to originate, innovate, and renovate businesses, brands, products, and experiences``

67. Heather Reisman had a dream: to reinvent the traditional bookstore as a marketplace for culture. INDIGO BOOKSTORE