Ray Poynter gave a presentation on using discourse analysis in market research. He discussed different traditions of discourse analysis including conversation analysis, discursive psychology, and Foucauldian analysis. He provided examples of how these methods examine language use and social interactions. Poynter also outlined potential applications of discourse analysis for market research, such as improving customer service training and rethinking concepts like customer satisfaction. The presentation aimed to demonstrate how discourse analysis techniques can provide new insights for market research.