My poster uses a simple design with the slogan "I phone I sleep" to compare the iPhone to sleeping and convey the message that sleeping, like charging a phone, is important. My banner is more eye-catching with colorful shapes like clouds and the slogan "I sleep I recharge" to catch people's attention and suggest that resting recharges you like charging a phone. Both the poster and banner feature a sans serif font and use photoshop to remove backgrounds and improve lighting for clarity and professional appearance.

1. Evaluation
BY MUNIRBA

2. My Poster
This is my poster for my sleeping campaign. The meaning of my poster is to help and
inform people to understanding my poster and what my poster means, this would be
done through my slogan and the comparison through the phone made. My slogan is very
self explanatory as I have also confirmed this with my target audience some of my target
audience said ‘ the slogan is very catchy and easy to remember ‘ another also said how it
was cleaver to make an approach to link the phone and sleeping. This was the main
meaning of my poster to make the comparison between both the iphone and sleeping,
the I in front of both is because of the iphone this device Is very common in teens now
days as this is the most popular phone right now. The purpose of my poster was to be
simple so the iphone and my slogan. My target audience also stated that my poster was
very simple so many people would not notice it. My poster uses sans cerif hand writing
but I have not made this bold as I thought it was already very eye catching because of my
colour selection. I used photoshop to cancel out the background of my model so my
poster looks more professional. I have only used one shape in my poster and that is a
thinking bubble.

3. My banner
This is my banner. My banner is more out spoken than my poster. The purpose of my banner is to catch peoples eye so they
read the message on my banner which is ‘ I sleep I recharge ‘ this is so the audience is able to make a change that such as you
charge your iphone you have to also charge your self in other words. My target audience said how they found my poster very
eye catching. I have done this so peoples attention is caught as my banner looks very colourful, as I have also used different
shapes to create an understanding between the slogan and my banner. Sleeping would make comparison with clouds and this
is what I have tried to do. The way I placed everything seems to add to the poster also, because I have paced my model on the
corner this gives equal attention to the rest of my poster and my slogan which for me is the centre point. My point of focus is
my slogan as I have already said but is it also the phone this helps the audience to make a comparison between both. For my
slogan hand writing I have chosen sans cerif this is because the hand writing is bold and clear to understand. My banner uses
arrange of shapes such as clouds and a thinking bubble I have also used photoshop to photoshop my models background. I
also made my model more brighter as the lighting of my location was not very good there the models face was not visible
enough
I also did the same to the iphone inside
the thinking bubble I used photoshop to
cancel the background.