This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
L'Oreal struggled to penetrate the US market using a global strategy. Recommendations include reducing SKUs, a new marketing strategy, and 20% price cuts. This would increase profits to $24M by 1999. Taking a product leadership approach and focusing on moisturizers would allow L'Oreal to gain market share in the US. The marketing plan forecasts increasing annual sales 57% each year to capture more of the moisturizer market.
L'Oreal was founded in 1909 by Eugene Schueller. It is now a global leader in the beauty industry with 27 brands, over 68,000 employees worldwide, and $203 billion in sales in 2011. L'Oreal has five key areas of expertise and operates research and development centers around the world to drive innovation. The company's products are distributed across luxury, professional, consumer, and active cosmetics segments in over 130 countries.
This marketing plan aims to increase market share for Sunsilk shampoo in Sri Lanka. Key points include:
- Sunsilk faces competition from Dove, Pantene and others but has the largest market share. The plan aims to increase sales and penetration.
- Target segments are identified as young adults aged 15-35. Market research found consumers purchase based on brand awareness, results, and fragrance.
- Strategies include promotional campaigns featuring celebrities, workshops, and sponsorships. Advertising will use emotional and rational appeals targeting women.
- Tactics comprise push and pull strategies using mass media, digital, and on-ground promotions. The plan budgets 12% for communications and
Garnier was founded in 1904 in France by chemist Alfred Garnier. It launched haircare products using natural ingredients. In the 1980s, Garnier expanded into sun protection, hair coloring, and styling products. It further grew its expertise in skincare and bodycare in the 1990s and 2000s. Garnier has focused on building proximity to consumers by understanding their needs and using real people as brand spokespersons. It remains committed to offering natural, affordable, and innovative beauty products.
The document provides a history and overview of L'Oreal. It discusses that L'Oreal was founded in 1909 and originally focused on hair dyes. Over time it expanded into other cosmetic products and acquired brands like Lancome. It outlines L'Oreal's founding values and brand hierarchy, which includes divisions like L'Oreal Luxe, Consumer Products, Professional Products, and Active Cosmetics. The document also summarizes the tools L'Oreal uses for integrated marketing communications, such as advertising, public relations, sales promotions, direct marketing and internet marketing.
Eugene Schueller founded L'Oreal in 1909 as a hair coloring company in France, which later expanded into other beauty products. It is now the world's largest cosmetics company with a mission to offer beauty for all through innovation, quality, efficacy, and safety. L'Oreal's iconic slogan "Because I'm Worth It" was introduced in 1973 and represented a feminist message, though it later changed to be more inclusive. The company strengthens its brand through celebrity endorsements, sponsoring fashion events, loyalty programs, and tailored advertising that considers local cultures. L'Oreal also utilizes digital media like YouTube channels and mobile apps to interact directly with consumers globally.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
L'Oreal struggled to penetrate the US market using a global strategy. Recommendations include reducing SKUs, a new marketing strategy, and 20% price cuts. This would increase profits to $24M by 1999. Taking a product leadership approach and focusing on moisturizers would allow L'Oreal to gain market share in the US. The marketing plan forecasts increasing annual sales 57% each year to capture more of the moisturizer market.
L'Oreal was founded in 1909 by Eugene Schueller. It is now a global leader in the beauty industry with 27 brands, over 68,000 employees worldwide, and $203 billion in sales in 2011. L'Oreal has five key areas of expertise and operates research and development centers around the world to drive innovation. The company's products are distributed across luxury, professional, consumer, and active cosmetics segments in over 130 countries.
This marketing plan aims to increase market share for Sunsilk shampoo in Sri Lanka. Key points include:
- Sunsilk faces competition from Dove, Pantene and others but has the largest market share. The plan aims to increase sales and penetration.
- Target segments are identified as young adults aged 15-35. Market research found consumers purchase based on brand awareness, results, and fragrance.
- Strategies include promotional campaigns featuring celebrities, workshops, and sponsorships. Advertising will use emotional and rational appeals targeting women.
- Tactics comprise push and pull strategies using mass media, digital, and on-ground promotions. The plan budgets 12% for communications and
Garnier was founded in 1904 in France by chemist Alfred Garnier. It launched haircare products using natural ingredients. In the 1980s, Garnier expanded into sun protection, hair coloring, and styling products. It further grew its expertise in skincare and bodycare in the 1990s and 2000s. Garnier has focused on building proximity to consumers by understanding their needs and using real people as brand spokespersons. It remains committed to offering natural, affordable, and innovative beauty products.
The document provides a history and overview of L'Oreal. It discusses that L'Oreal was founded in 1909 and originally focused on hair dyes. Over time it expanded into other cosmetic products and acquired brands like Lancome. It outlines L'Oreal's founding values and brand hierarchy, which includes divisions like L'Oreal Luxe, Consumer Products, Professional Products, and Active Cosmetics. The document also summarizes the tools L'Oreal uses for integrated marketing communications, such as advertising, public relations, sales promotions, direct marketing and internet marketing.
Eugene Schueller founded L'Oreal in 1909 as a hair coloring company in France, which later expanded into other beauty products. It is now the world's largest cosmetics company with a mission to offer beauty for all through innovation, quality, efficacy, and safety. L'Oreal's iconic slogan "Because I'm Worth It" was introduced in 1973 and represented a feminist message, though it later changed to be more inclusive. The company strengthens its brand through celebrity endorsements, sponsoring fashion events, loyalty programs, and tailored advertising that considers local cultures. L'Oreal also utilizes digital media like YouTube channels and mobile apps to interact directly with consumers globally.
This document provides a positioning map for cosmetic products. It maps products based on their utility/performance and price point, positioning some products as premium with both high utility and performance but also higher prices, while others are positioned as more pocket friendly with lower prices but also potentially lower utility and performance.
Nespresso is a premium coffee brand that provides an exclusive sensory experience through high quality coffee capsules and machines. It has grown into a globally recognized brand trusted by millions as a symbol of passion, authenticity, and service. Nespresso focuses on creating the highest quality coffees, building long-term customer relationships through its loyalty program, and operating sustainably. It targets urban customers seeking luxury and positions itself as an elegant brand through exclusive boutiques and cafes.
L'Oreal is the world's largest cosmetics company. It owns 500 brands and has 6 R&D centers worldwide including one in India. L'Oreal controls 39% of the market share compared to 22% for Revlon and 18% for Oriflame. L'Oreal's new hair spa shampoo aims to provide hair spa treatment results without chemicals. It will use a double channel strategy and promotions through television, radio, print, digital and social media. Market share and sales forecasts will be calculated using the Bass diffusion model and Fishbein model to determine attribute importance. Marketing strategies will focus on consumer engagement through influencers, salon partnerships and apps.
The document summarizes the strategic alliance formed in 1999 between Renault and Nissan, who were both facing challenges from increasing global competition and saturated markets. Nissan was $20 billion in debt and had issues with complacency and bureaucracy. Renault lacked international presence and a diverse product line. The alliance aimed to develop synergies while preserving autonomy, improve quality, and benefit from each other's strengths. Key goals achieved included becoming the third largest automaker with a 9% global market share and a significant presence worldwide.
This marketing plan summarizes Axe deodorant's product line, target markets, and promotional strategies. Axe offers a range of natural deodorants for both men and women. Its target market is males aged 16-25. The plan outlines Axe's mission, organizational structure, SWOT analysis, and promotional activities like social media marketing, signage, and sales promotions. The objective is to sell 100,000 units in the first year and break even within 18 months.
L'Oreal is a leading beauty and cosmetics company founded in 1909 in Paris, France. It operates across five divisions including hair color, luxury cosmetics, professional hair styling, dermatological products, and consumer products sold under The Body Shop brand. L'Oreal promotes feminism and women's empowerment through brand ambassadors like Jane Fonda, Jennifer Lopez, Beyonce, and Aishwarya Rai and uses an integrated marketing strategy including promotional events, online channels, social media, and loyalty programs.
Lux soap is expanding globally and is a market leader in India, Thailand, Brazil, and South Africa. It targets urban and sub-urban middle and upper middle class consumers. Demographically, Lux targets women ages 16-35 from middle income groups. Lux focuses on inter-market segmentation to satisfy consumers with similar needs across different countries. It targets all social classes through affordable pricing.
This presentation encompasses various strategies adopted by ferrari to make it a brand ,marketing strategies,strategic management and SWOT analysis and ansoff matrix for ferrari
- Rasna is the #1 brand in India's beverage category and soft drink concentrate market, with close to 93% market share.
- It was established in 1979 and introduced soft drink concentrates to India, creating and dominating the market segment.
- Rasna owns and operates manufacturing facilities in Navi Mumbai, with production processes that include selecting, washing, peeling, juicing, mixing, cooling, and packing fruits to make concentrates.
The document summarizes Dove's "Campaign for Real Beauty" marketing campaign. It discusses the evolution of the Dove brand from focusing on functional benefits to promoting a message of confidence and natural beauty. It also analyzes pros and cons of the campaign, and recommends that Dove refocus the campaign on connecting specifically to its products and how they make women feel beautiful.
Real juice history,branding strategy of real,Ansoff model,
real brand communication,real brand competitor, Did you facts about real juice,history of dabur
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Nestlé's NESCAFÉ brand began in the late 1800s when Henri Nestlé developed an infant cereal in Switzerland. In the 1930s, NESCAFÉ soluble coffee was created through collaboration between Brazil and Nestlé scientists. The brand launched globally in 1938 and grew in popularity. NESCAFÉ offers various coffee blends and formats to suit different markets and tastes worldwide. It has become one of the most recognized coffee brands globally over its long history and continuous innovation.
The document introduces a new line of organic deodorants from Axe called Botanical Essence, Tea Green, Ambre Essentiel, and Melvita Roses. It describes the key natural ingredients in each product. The document also outlines Axe's mission, vision, objectives, target markets, promotional strategies, and organizational structure.
Rolls-Royce is a luxury automaker known for high-quality, handcrafted vehicles. This document discusses Rolls-Royce's brand positioning and strategies to attract new customers. It analyzes the core, actual, and augmented products Rolls-Royce offers. The document also considers strategies like reviving nostalgic models, partnering with an aftermarket modifier, and running a celebrity-endorsed nostalgic ad campaign to appeal to younger buyers and new types of customers. Risks include conflicting with traditional buyers or losing brand identity through modifications.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
The document outlines a marketing strategy for Garnier to increase its brand presence in the Netherlands market. It recommends launching Garnier Synergie skin care products to target younger women while differentiating it from L'Oreal's Plénitude line. It also suggests reformulating L'Oreal Recital hair color to introduce a semi-permanent option and meet market demands. The implementation plan details preparing for the Synergie launch through advertising, promotions and expanding distribution. Risks are mitigated by positioning the brands for different demographics. Expected results include increased market share and profits for L'Oreal-Garnier in both skin care and hair color categories.
The document presents recommendations for Decathlon's viral marketing strategies. Decathlon is a 40-year old French retailer known for its own brands and covering every sport at low prices. It has potential for growth but currently relies on traditional advertising. Viral marketing uses digital media for maximum exposure. Recommendations include sporting blogs for user engagement, search engine optimization, sponsoring athletes, and an interactive virtual fitting room for mobile apps and websites. The goal is to increase Decathlon's online presence and follower base on social media platforms.
Sephora is doubling its marketing budget for new digital initiatives like social media, video, and mobile. It currently uses various touchpoints like stores, its website, Beauty Insider loyalty program, and shops within JCPenney. In 2010, its key marketing mix elements included print ads, direct mail, promotions, animations, email, search/display ads, and social media like Facebook, Beauty Talk, Twitter, and YouTube. It launched a mobile app but it had slow download issues and only supported iPhone. Sephora is exploring new opportunities like aggregators, collaborative relationships, and cross-branding as it seeks to define the optimal marketing mix and KPIs going forward.
Manufacture of Spray Perfumes, Deodorants, Roll Ons, Talcum, Air Fresheners, Concentrated Oils & Travel Packs.
For Occedenital Distribution please contact at sumair@rasasiperfumes.ae
Rasasi is a perfume manufacturer founded in 1983 with headquarters in Dubai. It produces affordable, long-lasting fragrances for lovers of perfume worldwide. Rasasi has annual sales of $500 million and a portfolio of over 60 EDP varieties and 60 deodorants. It has a 12,500 square meter manufacturing plant in Dubai and distribution to over 60 countries through 150 retail outlets in the GCC and a workforce of over 1,000 employees. Rasasi is expanding with a planned one million square foot integrated manufacturing facility by 2013.
This document provides a positioning map for cosmetic products. It maps products based on their utility/performance and price point, positioning some products as premium with both high utility and performance but also higher prices, while others are positioned as more pocket friendly with lower prices but also potentially lower utility and performance.
Nespresso is a premium coffee brand that provides an exclusive sensory experience through high quality coffee capsules and machines. It has grown into a globally recognized brand trusted by millions as a symbol of passion, authenticity, and service. Nespresso focuses on creating the highest quality coffees, building long-term customer relationships through its loyalty program, and operating sustainably. It targets urban customers seeking luxury and positions itself as an elegant brand through exclusive boutiques and cafes.
L'Oreal is the world's largest cosmetics company. It owns 500 brands and has 6 R&D centers worldwide including one in India. L'Oreal controls 39% of the market share compared to 22% for Revlon and 18% for Oriflame. L'Oreal's new hair spa shampoo aims to provide hair spa treatment results without chemicals. It will use a double channel strategy and promotions through television, radio, print, digital and social media. Market share and sales forecasts will be calculated using the Bass diffusion model and Fishbein model to determine attribute importance. Marketing strategies will focus on consumer engagement through influencers, salon partnerships and apps.
The document summarizes the strategic alliance formed in 1999 between Renault and Nissan, who were both facing challenges from increasing global competition and saturated markets. Nissan was $20 billion in debt and had issues with complacency and bureaucracy. Renault lacked international presence and a diverse product line. The alliance aimed to develop synergies while preserving autonomy, improve quality, and benefit from each other's strengths. Key goals achieved included becoming the third largest automaker with a 9% global market share and a significant presence worldwide.
This marketing plan summarizes Axe deodorant's product line, target markets, and promotional strategies. Axe offers a range of natural deodorants for both men and women. Its target market is males aged 16-25. The plan outlines Axe's mission, organizational structure, SWOT analysis, and promotional activities like social media marketing, signage, and sales promotions. The objective is to sell 100,000 units in the first year and break even within 18 months.
L'Oreal is a leading beauty and cosmetics company founded in 1909 in Paris, France. It operates across five divisions including hair color, luxury cosmetics, professional hair styling, dermatological products, and consumer products sold under The Body Shop brand. L'Oreal promotes feminism and women's empowerment through brand ambassadors like Jane Fonda, Jennifer Lopez, Beyonce, and Aishwarya Rai and uses an integrated marketing strategy including promotional events, online channels, social media, and loyalty programs.
Lux soap is expanding globally and is a market leader in India, Thailand, Brazil, and South Africa. It targets urban and sub-urban middle and upper middle class consumers. Demographically, Lux targets women ages 16-35 from middle income groups. Lux focuses on inter-market segmentation to satisfy consumers with similar needs across different countries. It targets all social classes through affordable pricing.
This presentation encompasses various strategies adopted by ferrari to make it a brand ,marketing strategies,strategic management and SWOT analysis and ansoff matrix for ferrari
- Rasna is the #1 brand in India's beverage category and soft drink concentrate market, with close to 93% market share.
- It was established in 1979 and introduced soft drink concentrates to India, creating and dominating the market segment.
- Rasna owns and operates manufacturing facilities in Navi Mumbai, with production processes that include selecting, washing, peeling, juicing, mixing, cooling, and packing fruits to make concentrates.
The document summarizes Dove's "Campaign for Real Beauty" marketing campaign. It discusses the evolution of the Dove brand from focusing on functional benefits to promoting a message of confidence and natural beauty. It also analyzes pros and cons of the campaign, and recommends that Dove refocus the campaign on connecting specifically to its products and how they make women feel beautiful.
Real juice history,branding strategy of real,Ansoff model,
real brand communication,real brand competitor, Did you facts about real juice,history of dabur
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Nestlé's NESCAFÉ brand began in the late 1800s when Henri Nestlé developed an infant cereal in Switzerland. In the 1930s, NESCAFÉ soluble coffee was created through collaboration between Brazil and Nestlé scientists. The brand launched globally in 1938 and grew in popularity. NESCAFÉ offers various coffee blends and formats to suit different markets and tastes worldwide. It has become one of the most recognized coffee brands globally over its long history and continuous innovation.
The document introduces a new line of organic deodorants from Axe called Botanical Essence, Tea Green, Ambre Essentiel, and Melvita Roses. It describes the key natural ingredients in each product. The document also outlines Axe's mission, vision, objectives, target markets, promotional strategies, and organizational structure.
Rolls-Royce is a luxury automaker known for high-quality, handcrafted vehicles. This document discusses Rolls-Royce's brand positioning and strategies to attract new customers. It analyzes the core, actual, and augmented products Rolls-Royce offers. The document also considers strategies like reviving nostalgic models, partnering with an aftermarket modifier, and running a celebrity-endorsed nostalgic ad campaign to appeal to younger buyers and new types of customers. Risks include conflicting with traditional buyers or losing brand identity through modifications.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
The document outlines a marketing strategy for Garnier to increase its brand presence in the Netherlands market. It recommends launching Garnier Synergie skin care products to target younger women while differentiating it from L'Oreal's Plénitude line. It also suggests reformulating L'Oreal Recital hair color to introduce a semi-permanent option and meet market demands. The implementation plan details preparing for the Synergie launch through advertising, promotions and expanding distribution. Risks are mitigated by positioning the brands for different demographics. Expected results include increased market share and profits for L'Oreal-Garnier in both skin care and hair color categories.
The document presents recommendations for Decathlon's viral marketing strategies. Decathlon is a 40-year old French retailer known for its own brands and covering every sport at low prices. It has potential for growth but currently relies on traditional advertising. Viral marketing uses digital media for maximum exposure. Recommendations include sporting blogs for user engagement, search engine optimization, sponsoring athletes, and an interactive virtual fitting room for mobile apps and websites. The goal is to increase Decathlon's online presence and follower base on social media platforms.
Sephora is doubling its marketing budget for new digital initiatives like social media, video, and mobile. It currently uses various touchpoints like stores, its website, Beauty Insider loyalty program, and shops within JCPenney. In 2010, its key marketing mix elements included print ads, direct mail, promotions, animations, email, search/display ads, and social media like Facebook, Beauty Talk, Twitter, and YouTube. It launched a mobile app but it had slow download issues and only supported iPhone. Sephora is exploring new opportunities like aggregators, collaborative relationships, and cross-branding as it seeks to define the optimal marketing mix and KPIs going forward.
Manufacture of Spray Perfumes, Deodorants, Roll Ons, Talcum, Air Fresheners, Concentrated Oils & Travel Packs.
For Occedenital Distribution please contact at sumair@rasasiperfumes.ae
Rasasi is a perfume manufacturer founded in 1983 with headquarters in Dubai. It produces affordable, long-lasting fragrances for lovers of perfume worldwide. Rasasi has annual sales of $500 million and a portfolio of over 60 EDP varieties and 60 deodorants. It has a 12,500 square meter manufacturing plant in Dubai and distribution to over 60 countries through 150 retail outlets in the GCC and a workforce of over 1,000 employees. Rasasi is expanding with a planned one million square foot integrated manufacturing facility by 2013.
Toyota Central Motors (TCM) is the largest Toyota dealer in Pakistan. TCM deals in sales, service, and spare parts for Toyota vehicles. It has over 300 employees across its 9,000 square yard facility. TCM's mission is to be the most respected automotive company in Pakistan using the best people and technology. Key operations include sales, service, and spare parts divisions. TCM aims to utilize its full production capacity of 20,000 units annually.
PESTEL and Five Forces Analysis of Giorgio ArmaniLisa Fernando
Giorgio Armani is a well known fashion designer who owns and operates his self-named brand of clothing and is touted as Italy's most successful fashion designer.
Born on July 11, 1934 in Piacenza, Italy, Giorgio Armani originally planned on studying medicine and attended Milan University in order to become a doctor. Instead of pursuing the medical arts, however, Armani found his passion in photography. In 1957, at the age of 23, Armani was called on for military service with the Italian armed forces.
When he returned from service, Giorgio Armani took a job as a window dresser in a store named La Rinascente in Milan. Armani later credited his experience with the department store with helping him focus on his clean lines and elegant styles that would later serve as the trademark to his fashion lines.
After travelling back and forth to England, Armani took a job as a designer with the fashion house Nino Cerruti. He stayed there from 1961 to 1970 designing clothes for the Hitman line before leaving to work as a freelance designer.
His observations of English fashion served him well and his appreciation for clean lines helped him start his own label in 1974. He started his label with his friend and partner Sergio Galeotti and, in 1975, started a womenswear line with his sister, Rosanna Armani. Ten years later, after a successful decade of fashion, Galeotti died of AIDS.
This document outlines a business plan for an organic perfume company. The company aims to provide affordable, chemical-free perfumes to customers across all socioeconomic classes. It plans to achieve this through low production costs, competitive pricing between Rs. 90-120, and expanding sales through both retail and online channels. The startup requires an initial investment of Rs. 10,000 and is projected to break even and become profitable after the first batch of 240 perfume bottles is sold.
The document discusses strategies for developing strong branding for business-to-consumer e-commerce. It explores whether traditional branding strategies can apply to the online space and how to encourage repeat visits to e-commerce sites. The author reviews literature on topics like building relationships and trust with customers online. The conclusion emphasizes the importance of understanding customers, providing a safe and easy shopping experience, and creating an emotional connection to build a loyal brand.
The document is a business plan for Kashish Traditional Boutiques, a clothing store owned by Denisha Gardhariya and three partners. The business plan outlines the company mission to provide unique, affordable fashion. It discusses the target customer, products offered including sarees and dresses, competitors, and marketing strategy including advertising locally. The plan also covers pricing, customer service policies, and sales promotions to move inventory.
The document provides details about an online pet shop business plan called nabanna.com. It includes sections on the company summary which outlines the brand, products, staffing, facilities, and startup expenses. It then summarizes the products and services, market analysis including segmentation and competitors, and marketing strategy which will focus on customer service and home delivery. Finally, it outlines management including roles and the financial plan with sales and expense projections over five years.
ABC Cellular Phones plans to become a leading distributor of wireless products in Accra, Ghana by offering quality phones and accessories along with excellent customer service. They will target the growing market of cellular phone users in Ghana. In addition to retail stores, ABC plans to develop an e-commerce solution to improve operations and profitability. They propose a secured network infrastructure and payment system to ensure customer security for online purchases. ABC expects slow initial growth but aims to expand rapidly by revising plans annually based on measurements of marketing and sales strategies.
The document provides details on a proposed fashion business called Rapunzel that sells ladies' accessories and frocks. It outlines the target market as middle to high class people in the local market initially focusing on a shop in Nugegoda. It describes product configurations in sizes, styles, designs, and materials. It discusses maintaining a customer database, advertising strategies, pricing models considering discounts and loyalty incentives, and a business model involving both online and offline sales through a showroom with a focus on expanding the Rapunzel brand regionally and internationally over time.
Orange Kool Juice is launching a new juice brand in Pakistan called Orange Kool. The presentation provides information on the company's mission, vision, objectives, product portfolio, and product details for Orange Kool Juice. Market research indicates there is both latent and regular demand for Orange Kool due to its positioning as a 100% pure orange juice without artificial ingredients. The company plans to target major cities in Pakistan and the upper/middle class by positioning Orange Kool as a healthier orange juice option that is competitively priced.
Calvin Klein produces a variety of perfume products, including the popular CK One Shock perfume. This document provides details on CK One Shock for Him, including its notes, packaging, price, distribution channels, and marketing. It is described as a masculine scent opening with citrus and cucumber, with a heart of black pepper and cardamom, and a base of tobacco, musk, and wood. The document also gives background on Calvin Klein's brand and tiered strategy for marketing its different product lines.
The history of perfume dates back to ancient Egypt and was closely linked to religious worship. Archaeologists recently discovered the world's oldest perfume from 4000 years ago in Cyprus. Major perfume brands like Chanel, Guerlain and Opium represent different styles of perfume and are reflective of the beauty and culture of perfume.
Definition, History, Notes in perfume, Classification of perfume, Aromatic sources, Manufacturing, Ingredients causing allergic reactions, attar, types of attar, difference between attar and perfume, reasons behind using perfume, leading brands of perfume.
The document provides an overview of perfume, including its history, composition, and methods of description. It discusses how perfume has been used since ancient times to enhance scents. It also outlines the main components of perfumes, concentration levels, olfactive families that perfumes can belong to, and how notes are used to describe a perfume's scent over time.
Calvin Klein was established in 1962 and has become one of the top fashion brands worldwide. It generates around $2.4 billion in annual revenues. The company aims to be consumers' first choice and increase market share. It faces weaknesses like high prices and lack of TV advertising, but also opportunities like growing populations and economic integration. Internationally it uses licensing strategies. In Vietnam, C&T Group distributes Calvin Klein products. The company employs various pricing strategies considering its luxury brand status and pricing of perfumes ranges from $18-65.
Giorgio Armani is an international luxury fashion house founded in 1975 by Giorgio Armani. Armani designs and sells haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors under several sub-labels. The Armani brand is considered one of the most prestigious names in the luxury fashion industry and generates over $1.69 billion in annual sales. Armani's philosophy is to help people feel comfortable and confident through the clothes they wear.
The document summarizes the development of a new natural insecticide product called "Natural Anti-Insect." Key points:
1. The product is made from mahogany seeds and fruits and provides a natural alternative to chemical insecticides.
2. The development process included screening ideas, concept development and testing, and establishing a marketing strategy.
3. If testing is successful, the company plans to commercialize the product and sell it to farmers across Bangladesh and potentially other countries.
The document provides a marketing plan for launching a new fruit juice called "Refresh" in Rahim Yar Khan, Pakistan. It includes an executive summary, introduction of the company and product, current market situation analysis including objectives and SWOT analysis. It also discusses competitors, target market segmentation, and marketing mix strategies covering product, price, place, and promotion. The marketing plan aims to target students, workers and all age groups and gain a 25% market share through distribution in schools and advertising on television, print media and billboards.
Oudhalanfar is a known famous brand of perfume in UAE. We offer fragrance based products with an experience of more than 10 years in the fragrance industry. We are basically based in Dubai, and UAE. We have major clients from all UAE and have worked on hundreds of projects for various clients in UAE.
Trinity One Perfumes International Business Presentation Elmer Buhay Onlayn
Trinity One Perfumes is a perfume manufacturing company under JAR Enterprise Holdings. It offers 10 unique perfume scents for men and women and encourages others to start their own perfume business. Associates can earn income from direct sales, bonuses for recruiting others, and through the Infinithree compensation plan system which rewards recruiting three associates. Associates purchase packages starting from ₱1,000 and advance through levels as they recruit more associates who purchase packages.
Marketing Strategies 4Ps and STP (Segmentation Targeting Positioning) Marketi...ArunCCherian
The ppt shows an example of a hypothetical perfume brand that follows the 4Ps and STP of marketing strategies. The ppt was created in under 1 hour for a class presentation.
Unilever Pakistan is a multinational consumer goods company founded in 1890 as Lever Brothers. It operates in Pakistan through various popular brands such as Lux, Sunsilk, Knorr, Brooke Bond Supreme, Dove, Surf Excel. The document outlines the history and vision of Unilever Pakistan and provides details about its top performing brands, highlighting their popular products and marketing campaigns. It concludes by restating Unilever's mission to improve quality of life and communities through provision of hygiene, sanitation, nutrition and enhancing self-esteem.
This document provides etiquette tips for wearing perfume. It advises wearing perfume in moderation and considering others, as too strong a scent can overpower senses or make some people sick. It also recommends choosing a fragrance suited to the occasion and situation, as perfume is not always appropriate. Specific tips include learning fragrance policies, applying lightly, considering the season and time of day when choosing a scent, and avoiding applying it to clothes or in vehicles. The document also recommends five perfumes suitable for the office, including options from Elie Saab, Chanel, Donna Karan, Dior, and Marc Jacobs.
Arabian Nights is a retail arm that sells hookahs, perfumes, and plans to open spas. It is part of a tobacco company and has 9 locations in major Indian cities. It sells premium designer hookahs and accessories from flavors to foils. It aims to expand further in India in phases, starting with extensively growing its presence in Mumbai in high streets and malls. The stores are branded and host promotions to boost sales and campaigns. Arabian Nights conducts brand promotions throughout the year to make its brand popular.
Sudarshan Dhoop Pvt. Ltd., founded in 1952, is one of the biggest names in the country. We have created more than 275. varieties of incense and other aromatic products. we have a state-of-art . we have a state-of-art Incense manufacturing unit with imported machines as well as self-designed machines.
We are the leading producer and exporter of incense sticks, cones, coils, aromatic oils,Gift boxes, potpourri and various kinds of other products.
Kindly share your contact number to share our product details with you.
This document provides information about fragrances and beauty products from the company LR. It includes sections about women's fragrances, men's fragrances, room fragrances, decorative cosmetics, skincare including anti-aging and hair care products, and aloe vera care. Product lines are highlighted and individual fragrances and sets are showcased with photos and descriptions. A message from the CEO discusses 30 years of innovations and growth for LR.
This document provides information about fragrances and beauty products from the company LR. It includes sections on women's fragrances with descriptions of various perfume options. It also discusses the company's 30 year history and community of partners. The CEO's message encourages customers to experience the extraordinary world of LR beauty products.
Seris Parfums creates fine fragrances with the same passion as a jeweler. They start with fragrances created by nature and meticulously craft them into perfected forms. Their fragrances are presented in beautiful bottles and packaging. They devote a minimum of 6 months to developing each fragrance to ensure a pleasing smell that lasts a long time, just as customers expect from fine fragrances. Seris Parfums offers several men's and women's fragrances that are retailed through top retailers in various Middle Eastern and Southeast Asian countries.
This document is an Oriflame colour cosmetics guide that introduces several of Oriflame's cosmetics brands - Giordani Gold, The ONE, and VeryMe. It provides information on their lipstick, lip gloss, and lip liner products. The guide includes photos and descriptions of different lip product shades and finishes to help customers select flattering colours and styles. It aims to give professional makeup recommendations and help customers find complete makeup looks.
The document discusses a business idea called "Inspiration" that exports cosmetics, perfumes, and accessories to empower women's beauty. The group members are Rativia Piñeros Ana María, Arévalo Socha Ana Gabriela, Martinez Arias Jeisson Alirio, and Borda Camargo Jenny Andrea. They choose to export to Europe because the products are more likely to arrive intact and could succeed in the European market. They believe women need their own style and the business could expand globally if successful. The business would contribute to Colombia's economy by providing jobs and purchasing raw materials from Colombian companies.
Puvi Exims is a leading manufacturers, exporters and wholesale suppliers of absolute oil, base oil, bay leaf oil, cedarwood oil, chamomile oil, clary sage oil, frank incense oil and lots more. more information please visit our website: http://www.exportersindia.com/puvi-exims/.
The document provides information about various types of perfumes such as ittars, fragrances, essential oils, and concentrates. It discusses the history of perfumes originating from the Middle East over 1,300 years ago. Various flower extracts like rose, jasmine and orange blossoms are used to create perfumes. The document also outlines the different types of perfumes based on concentrate levels - concentrated perfume, eau de parfum, eau de toilette, and eau de cologne. It proposes concepts for an upscale perfume retail store called "Maysa" including vision, target customers, product range, store layout, and branding and promotion strategies.
Zohoor Al Reef Fragrant Body Lotion and Secret Body Lotion are made from pure natural ingredients and are paraben free. Let your skin shine bright like a diamond, and maintain your youthful look with our range of exclusive Fragrant Body Lotion and Secret Body Lotion.
Escada perfumes capture a woman's carefree spirit and transport the wearer to exotic locations through their beautiful tropical-inspired packaging and young, fresh scents. The perfumes come in a variety of luxurious scents and finding the newest ones is easiest through Escada's website. The perfumes and their stunning bright packaging draw attention in stores and make the wearer dream of being in faraway places.
The document summarizes a business plan for Sofia's Cosmetics, an organic cosmetics company founded in 2012. The logo represents pink and the circular border symbolizes their packaging. Their slogan is "Affordable and Luxurious" to convey inexpensive yet high quality products. They offer a variety of eye, lip, face, and treatment products that are organic and contain no harmful chemicals. While the beauty industry is very competitive, Sofia's Cosmetics aims to provide better products at affordable prices primarily to female customers aged 16-40. They promote through their website, social media, promotions, and celebrity endorsements to increase revenue and succeed in the market.
The document summarizes a business plan for Sofia's Cosmetics, an organic cosmetics company founded in 2012. The logo represents pink and the circular border symbolizes their packaging. Their slogan is "Affordable and Luxurious" to convey inexpensive yet high quality products. They offer a variety of eye, lip, face, and treatment products that are organic and contain no harmful chemicals. While the beauty industry is very competitive, Sofia's Cosmetics aims to provide better products at affordable prices primarily to female customers aged 16-40. They promote through their website, social media, promotions, and celebrity endorsements to increase revenue and succeed against competitors in the growing beauty market.
This document provides contact and location information for Veera Fragrances Pvt. Ltd., an ISO 9001:2008 certified fragrance company located in Delhi, India. It lists the company's customer care number and website. The document also includes a chairman's message about the company's philosophy and growth from a trading unit to a manufacturer. Finally, it provides a brief company profile, describing the company's products, research and development capabilities, and commitment to quality and customer satisfaction.
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2. About Us
• Multinational Corporation founded in 1979
• Headquarters in Dubai, U.A.E.
• Annual sales of around US$ Half a billion
• 60+ variants of EDP, 60+ variants of Deodorants
• Distribution to 60 countries in 5 continents
• 150+ retail outlets all over GCC
• Strong workforce of 1000+ employees
4. Occidental EDP’s
The range consists of :
• Eau de Parfum
• Eau de Toilette
The volume of our perfume sprays ranges
between 35 ML and 100 ML. Currently this
range has about 67 variants.
5. Deodorant Body Spray
Currently, this range has about 60 variants of
Deodorant available in 200 ML
• Rasasi Deo Body Spray
• Designer Collection
• Bond Series
• Influence Series
• Serie Noire
6. Deo Roll-On
• Currently, this range has 17 variants of Deo Roll-On.
• Similar Fragrance of our Occidental EDP’s
• Available in the size of 50 ML.
7. Travel Pack- 10 ml EDP
Our best fragrances are available in 10 ml version
with the finest quality of aluminum bottles.
Currently, this range has 18 variants
8. Fine Fragrances
Our Fine Fragrances consist in a range of Oil
based perfumes with 0% alcohol.
Currently we offer around 40 variants of the 5 ML
Concentrated Oils; available in various categories
• Rasasi Fine Fragrances
• Musk Collection
• Rasasi Zodiac Collection
• Free From Alcohol Collection
9. Perfumed Talc
Our Perfumed Talc consist of two lines:
Five refreshing fragrances available in 200 grams
• Rosa Ruqosa
• Floral
• Passionate
• Fascinating
• Charismatic
Our Perfumed Talc 60 grams, with similar fragrances
to our EDP’s, available in 7 variants.
10. Where We Are
Exporting goods to more than
60 Countries!!
Rasasi products face strong demand from five continents in the world. We work
with strong distributors globally.
We have a strong presence and demand in major regions like Middle East, CIS,
Indian Subcontinent and Africa