IMAGE BUILDING AND ETIQUETTE MAPPING-new (1) (5).pdf

IMAGE BUILDING AND ETIQUETTE MAPPING
BRANDING AND MARKETING
REPORT SERVICES
1

YOU NEED TO STAND OUT
let’s face it: there's a lot of competition
out there and the market is at peak
saturation
you need to figure out a way to
differentiate yourself
and to build a strategy capable of
bringing high-end, ideal clients, straight
into your business while having real
consistency and growth in your business
PERSONAL BRANDING WITH NIRAALEE SHAH 2
LET’S JUMP IN AND EXPLORE

DISCOVERY SESSION

• At Image Building and Etiquette Mapping, we hold a Discovery
Session with every single one of our new clients.
• It helps us to get an understanding of your business, goals and
objectives of your branding project.
• The Discovery Session also allows the whole team to pitch in,
making sure everybody is on the same page with the project.
• The first thing we do is run through the branding
questionnaire that we’ve created for our clients. This helps us to
gain clarity on the project at hand.
• Getting clear on the goals, strategy, and route to market in a
round table session is a solid foundation for any project, which is
why we place so much value on these sessions.

• It also allows us to touch on the marketplace and competitors
that you’re up against.
• We also talk through ideal clients, building out an ideal customer
persona as we go. This helps keep the project laser focused.
• Towards the end of the session, once the business side of things is
taken care of, we look over visual styles.
• This helps us to identify what type of brand identity might work
for you, as well as what won’t.
• We conduct Discovery Sessions in Mumbai, London, New York,
and more! Either virtually, or in person, getting everyone “in” one
room is vital!

Wrapping up a Discovery Session leaves everyone with a shared
understanding your product and service and
how best we can help you in
CREATING A BRAND THAT ATTRACTS
DELIVERABLES

MARKETPLACE RESEARCH

Market research is the process of gathering information about your
business's buyers personas, target audience, and customers to
determine how viable and successful your product or service would
be, and/or is, among these people.
Why do market research?
Market research allows you to meet your buyer where they are. As
our world (both digital and analog) becomes louder and demands
more and more of our attention, this proves invaluable. By
understanding your buyer's problems, pain points, and desired
solutions, you can aptly craft your product or service to naturally
appeal to them.

Market research also provides insight into a wide variety of
things that impact your bottom line including:
Where your target audience and current customers conduct their
product or service research?
Which of your competitors your target audience looks to for
information, options, or purchases?
What's trending in your industry and in the eyes of your buyer?
Who makes up your market and what their challenges are?
What influences purchases and conversions among your target
audience ?

Our full comprehensive report shall help you in a
CTA CALL TO ACTION
strategic plan for your business, branding and marketing.
This report shall help you building your business with a 30 day and
60 day plan to increase your Business Growth, Brand Reputation
and Market Share.
DELIVERABLES

COMPETITOR RESEARCH

Competitor research is a crucial step in any branding project. You
need to understand the “lay of the land” before you can decide
exactly where you want to pitch your tent. When conducting
competitor research with clients, this is what we’re asking:
• Who are your competitors?
• What are they doing well?
• What are they doing poorly?
• Do you like how they look?
• What do they offer compared to you?
• Why would people choose you over them?

We shall deliver a
COMPETITOR ANALYSIS
for your products and services.
DELIVERABLES

BRAND NAME

In its simplest form, a brand name is a form of a signature that gives
credit to the creator of a particular work or service and sets it apart
from those created by others. Two of the main purposes of brand
names are:
Identification: To differentiate a particular product or service from
other like or similar brands.
Verification: To authenticate that a product or service is the
genuine or desired article (as opposed to a generic or knock-off).

When to start the naming process
You're starting a new business and you need a name, logo and
website.
You've developed a new product and it needs a name and a logo
yesterday.
Your name no longer fits who you are and the businesses you are in.
You need to change your name because of a trademark conflict.
Your name has negative connotations in the new markets we are
serving.
Your name misleads customers.
You merged.

We shall guide you with a BRAND NAME ANALYSIS and if you
facing Business Growth problems we shall include a detailed
BRANDING REPORT
DELIVERABLES

BRAND IDENTITY DESIGN

Brand identity is the collection of all elements that a company
creates to portray the right image to its consumer. Brand identity is
different from “brand image” and “branding,” even though these
terms are sometimes treated as interchangeable. You’ve created
your brand strategy, you’ve defined your brand positioning and you
have a business name, so now it is time to evaluate your visual
identity needs.

Branding pro Niraalee Shah defines a brand identity as “the
outward expression of a brand, including its trademark, name,
communications, and visual appearance.” To us, a brand identity is
the sum total of how your brand looks, feels, and speaks to people.
(Sometimes that even includes how it sounds, tastes, feels, and
even smells.)
Ultimately, a brand identity is a way to communicate with the
world, differentiate yourself from your competition, and create a
brand experience that encourages people to engage with you.

We shall provide you with a detailed Brand Identity Report for your
business products and services.
Our service shall include a
BRAND STRATEGY + BRAND VISIBILTY PLAN
DELIVERABLES

WEBSITE DESIGN AND DEVELOPMENT

In order to gain new customers you need to understand where
your prospects go when they are looking to find suppliers,
research suppliers and make a purchase. In today's world the
place where most people in most markets go is to the internet,
specifically a search engine like Google, Yahoo, or Bing. These
search engines are the big three (in that order) and account
for over 90% of all searches. Google is by far the biggest with
about 6 of every 10 searches.

Having a website makes it very easy for people to find you, read up
about your company, discover what you do, and answer a bunch of
questions they have on your business. By having a website people
will be able to find your company when they search for your
company on a search engine like Google, Yahoo or Bing. It is true
that if you don't have a website for your business, you may be
found in a search engine if you have a listing in a directory, the
yellow pages or your business could just automatically show up in a
Google places result. Do you really want to leave this to chance
though? Plus why not have a website so that you can influence
what is displayed about your company and know your website will
be listed in addition to having all those other search results. Which
of the below results would you rather have for your company.
Results like the first image or the last image?

Our report shall share all the keywords and content changes
required on your website.
We shall further share a
WEBSITE BRANDING AND MARKETING PLAN
DELIVERABLES

BRAND COLLABORATION

The concept of Brand Collaboration can be defined as the strategic
alliance between two or more brands for curating a unique and
specific product or service with an intention to carve a niche and
attain a competitive advantage at the marketplace. It is the modus
operandi when two companies formulate a mutual alliance to work
together creating a marketing and sales synergy that is beneficial
for all the parties involved.
Brand Collaboration is one of the most crucial elements of the
brand management and the overall business strategy of today’s
times.

The business strategy of Brand Collaboration pillars is the one of
the best and go-to tool today.
Our Branding and Marketing Plan shall help you define and
create your own
BRAND PILLARS
DELIVERABLES

BRANDING BUDGET

Each of the services outlined above is a KEY BRANDING SERVICE.
Budgeting for a branding project for the first time can be a daunting
task. The abundance of options and possibilities raise a range of
questions. Where to begin? What to look out for? What are the
realistic costs? How can I make sure I’m getting good value for
money?
“Working on a tight budget may be a hurdle,
but it’s one your company can
easily clear with some creativity and the right focus.”

We shall further share the contact of the right and most affordable
people in the industry.
We shall share a detailed BRANDING BUDGET STRATEGY for cost
cutting and investing your budget only in the right strategies.
DELIVERABLES

BRANDING DELIVERABLES

Your BRANDING DELIVERABLES are the output of your
engagement and discovery sessions with Ms Niraalee Shah.
When building your business, you want to focus on making sure
that you are doing the things that will allow your brand to stand
out from everyone else. Defining your pillars and being clear about
the things that make your brand unique, is going to be extremely
powerful for this to happen.
Tailored to your needs
Branding should always be tailored to your specific challenges and
business needs. A good branding partner will be there for you to
advise and help you shape your budget to make sure it is spent
effectively, so that your investment in your brand will deliver value
to your business.

We shall share a detailed report of the
BRANDING DELIVERABLES
required for your brand after evaluating your products and services.
DELIVERABLES

BRAND STRATEGY

Brand strategy is a plan that encompasses specific, long-term goals
that can be achieved with the evolution of a successful brand -- the
combined components of your company's character that make it
identifiable.
Brand strategy consists of your:
• Brand Values
• Brand Mission
• Brand Story
• Brand Positioning
• Brand Messaging
Every single brand needs to start here. It’s unavoidable. Your brand
has no foundation without a strategy.

We shall share a detailed report on your
BRANDING STRATEGY CHECKLIST
after evaluating your business products and services.
DELIVERABLES

BRAND IDENTITY DESIGN

Brand identity is the collection of all elements that a company
creates to portray the right image to its consumer. Brand identity is
different from “brand image” and “branding,” even though these
terms are sometimes treated as interchangeable. You’ve created
your brand strategy, you’ve defined your brand positioning and you
have a business name, so now it is time to evaluate your visual
identity needs.
You’ve created your brand strategy, you’ve defined your brand
positioning and you have a business name, so now it is time to
evaluate your visual identity needs.
PERSONAL BRNDING WITH NIRAALEE SHAH 49

The following comprise of your Brand Identity:
• Brand Name
• Logo
• Logo Usage
• Colours
• Typography
• Brand Guidelines

We shall share a consistent
BRAND IDENTITY PLAN
in our final Branding and Marketing Plan to you after our Discovery
Session.
DELIVERABLES

BRAND STRATEGY AND DESIGN

Brand strategy is the plan that will allow you to shape the
perceptions you want your audience to have about your business.
The key to long term success is creating a brand that focuses
primarily on generating trust and connections with your audience.
This means that you need to focus on building your business from a
Brand Strategy Pyramid perspective.
It seems like too much, but It's okay. You're not alone in this. We
shall share a detailed brand strategy plan you've been waiting for.
By following these few guidelines, your business can improve
tremendously and you will be on the right path to success.

We shall help you with the
ULTIMATE BRAND STRATEGY + DESIGN PLAN
Be the AUTHORITY and connect with your IDEAL AUDIENCE
DELIVERABLES

MARKETING MATERIALS

Now more than ever, BRANDS need a robust and complete
marketing plan – even before they have named their company. I am
not kidding. Your marketing plan – which includes crucial sections
such as brand strategy, positioning, brand naming, brand identity
development, product development and pricing, outlining your
distribution, sales and retention plans, marketing channels and
campaigns etc should be the first thing to start working on when
you have decided to launch a new brand.
A brand marketing plan is a road-map that outlines all the
strategies, tasks, activities and costs that would be needed to make
your venture a success. First we start with the scope of the plan so
we can understand the goals and what we are taking on.

We shall help you create the
ULTIMATE GUIDE TO A BRAND MARKETING PLAN
DELIVERABLES

MARKETING STRATEGY

In this section, we outline the entire experience that our target
audience will have with our brand and our offering. We talk about
the brand story, personality, vision and what we represent. We
work out the promise we deliver to the market.
Our MARKETING STRATEGIC PLAN discussion will focus mostly on
the digital marketing aspect, but the strategies and concepts can be
expanded to encompass your entire marketing department.
• Why You Need a Marketing Plan
• How to Structure Your Marketing Plan
• 5 Pre-Plan Research Steps
• How to Plan Your Marketing Strategy
• Free Marketing Plan Templates

We work and deliver a complete recommendation
THE ESSENTIAL GUIDE TO A
MARKETING STRATEGIC PLAN
DELIVERABLES

CONCLUSION

BRAND STRATEGY + BUSINESS GROWTH
HELPING SMALL BRANDS POSITION
THEMSELVES AS BRAND AND
BRANDS THAT ATTRACT
FREE DISCOVERY CALL
POSITION YOUR BRAND AS A MAGNET THAT ATTRACTS
HIGH-END CLIENTS INTO YOUR BUSINESS
CONNECT NOW

Thank You
NIRAALEE SHAH
Website:
www.niraaleeshah.com
www.thebritishschoolofetiquetteindia.com
Email:
info@niraaleeshah.com
hello@thebritishschoolofetiquetteindia.com
Instagram: niraalee_shah
Facebook: Niraalee Shah
Linkedin: Niraalee Shah

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