Ritu Kumar is the largest designer brand in India established in 1969. It is renowned for its use of traditional Indian craftsmanship techniques with contemporary designs. In 2002, Ritu Kumar launched its sub-brand LABEL to cater to younger global Indian women. Founder Ritu Kumar pioneered the concept of boutiques in India and has received several awards including Padma Shri for her contributions to fashion and textiles. Ritu Kumar now has over 30 retail stores across India and internationally in Dubai.

2. BRAND HISTORY
Ritu Kumar is the largest & most respected
designer-wear brand in India today. Since 1969, it
has developed a unique style of its own, reflecting
the ancient traditions of Indian craftsmanship in a
contemporary vocabulary.
Today the company is
renowned for its distinctive use of colors, quality
of fabrics, intricate embroideries and a gloriously
rich Indian aesthetic.

3. BRAND HISTORY
In 2002, the company
launched a sub-brand
LABEL – Ritu Kumar.
LABEL uses the
established forte of
traditional Indian aesthetic to create fashion
oriented international products. This is aimed at
the young, global Indian woman with a
contemporary lifestyle. LABEL retails from
most Ritu Kumar stores as well as some
standalone stores.

4. ABOUT THE FOUNDER
Ritu Kumar is one of India’s
foremost designers. She has
developed a unique style of
her own. With a background
in an art history and museology,
which has enriched her horizons.
Ritu’s understanding of ancient designs and the
innovative use of traditional crafts has created a
new classicism.

5. ABOUT THE FOUNDER
Ritu, who began her career in
1969, started with just four
hand block printers and two
tables in a small village near
Calcutta. Today her brand
has grown to retail through twenty-seven stores
across the country. She has pioneered the term
‘fashion’ in the Indian context and more
importantly has demonstrated that hand-made
products can be as profitable and even more
glamorous than those made by machines.
1966

6. ABOUT THE FOUNDER
Mrs. Kumar became the first
woman to introduce the
‘boutique’ culture in India
under the brand name ‘Ritu’.
Her work is constantly evolving
within an aesthetic which is sophisticated both in
the eastern and western sense, with each of her
collections making a contemporary statement in a
fast changing modern India. The Brand “Ritu
Kumar” has been retailing in Europe and India
since 1970’s.

7. Costumes and Textile of Royal
India
In October 1999 Christies of
London published Ritu Kumar’s
book “Costumes and Textiles
of Royal India” a definitive
chronicle of the history of
India’s royal patronage to textile arts down the
centuries starting with the historical context of
Mohenjo Daro to the present era of vintage
royalty. The book is an academic fashion history
text which has become a key reference for its
field in India.
1999

8. AWARDS & ACHIEVMENTS
Ritu Kumar as a brand has been admired and
worn all over the world. Its patrons include Indian
stars such as Aishwarya Rai, Priyanka Chopra,
Lara Dutta, Dia Mirza to name a few and
international celebrities such as the late Princess
Diana, Mischa Barton, Anoushka Shankar.
Since 1994, Ritu Kumar has also designed
the wardrobes for the Miss India contestants for
their participation in international beauty pageants
such as Miss Universe, Miss World and Miss Asia
Pacific.

9. Ritu in 1999 published a book
“Costumes and Textiles of Royal India” which
chronicles the history of textiles and art design
in India. Ritu has also been the recipient of
numerous awards such as the ‘Indira Gandhi
Priyadarshini Award’ for her contribution in the
field of fashion. She has also been bestowed
with the prestigious award of “Chevalier des
arts et des lettres” by the French government.
Most recently, she was awarded the
Achievement Award at the Loreal Paris Femina
Women’s Awards.

10.  Ritu Kumar, has also been awarded the
Padma Shri Award 2013, the country's
fourth highest civilian award for her
exceptional and distinguished service in
the field of fashion, textile and
craftsmanship.
1998
2013

11. WORK IN PROGRESS
Currently Ritika Pvt. Limited operates two main
production centers Gurgaon and Calcutta.
Factories are equipped with in-house printing,
tailoring, finishing and quality control facilities. It
self runs and franchises retail outlets under the
label RITU KUMAR.

12. Ritu pioneering work in reviving master
craftsmanship has earned her several accolades
including the French Honor "chevalier des arts et
des lettres” , a knighthood was awarded to her
by French government in recognition of her
contribution to Indian textile crafts and her
interaction with French fashion world.
WORK IN PROGRESS

13. 1964
1968
1994
1972
1993
Peoples with RITU KUMAR

14. Celebrities in Fashion Show To Launch
RITU KUMAR

15. RITU KUMAR store location:
The Brand has 34 outlets in 14 cities all over India……
East India – Kolkata
West India – Mumbai, Pune, Ahemdabad, Surat.
North India- Delhi, Gurgaon, Ludhiana, Chandigarh,
Amritsar, Lucknow, Jalandhar, Jaipur.
South India- Chennai, Hydrabad, Banglore
International Store- Dubai

17. STORE IN DUBAI

18. MEDIA COVERAGE

19. PRODUCT CATEGORIES
The brand mainly deals with Suits, Sarees,
Lahangas, Kurtis and all types Indian traditional &
western wears & accessories too.
•Speciality of the products
•RITU KUMAR uses various types of Indian
printing techniques like: block printing, kalamkari
etc.
•In fabric silk , cotton & leather are mostly use.
•The inspiration of these garments is basic Indian
motifs, prints and embroideries but with the usage
of a wide range of western silhouettes mingled
with Indian styles.

20. COLLECTIONS OF RITU KUMAR

22. VISUAL MERCHANDISING OF RITU
KUMAR

23. COMPETITOR DESIGNER BRAND OF
RITU KUMAR
• Tarun Tahiliani
•Manish Malhotra
•Nita Lulla
•Sabyasachi Mukerji
•Rohit Bal
•Ritu Beri
•Sandip Khosla
There are some top most indian designer’s name
who are the competitor of RITU KUMAR.

24. PROMOTION

25. THANS YOU…
Prepared By: Tanuja Tiwari
MBA (fmrm)
14/07