SlideShare a Scribd company logo
Hello!
We are The Bonkers Squad
About The Bonkers Squad
Brief Given to Us
Home
Based
Tiffin
Service
Start-up
Develop
the Brand,
Product &
Business
Content &
Creatives
The Journey
Brand
Development
Business
Development
Content
Development
Competition (GRID)
What Space are They Occupying?
HappyGrub
Personal Nutritionist
SpiceBox
‘Ghar ka Khaana’
Tiffin Mantra
Food as a ‘friend’
Product Development
Meal
Plans
Packaging
Product
USP
Pricing
Brand Development
Brand
Name
Creatives
Brand
Image &
Philosophy
Tonality
Business Development
Strategy
Media
Vehicles
Idea
Content
What is Khaana Mangana?
Only
Lunch
Tiffin
Services
Veg
meals
only
All over
Mumbai
Caterers
Int’l
Cuisines
on
Fridays
Hygienic
food
Khaana Mangana
Logo Options
Product
�Full Meal for Rs. 120/-
-Includes
•2 Sabji
•5 Chapati
•Daal
•Rice
•Salad/Pickle
•Sweet
�Medium Meal for Rs. 90/-
- Includes
•Rice
•1 Daal
•4 Chapati
•1 Sabji
•Salad
�Mini Meal for Rs. 70
- Includes
•3 Roti
•Sabji
Pricing
KHAANA
MANGANARELATIONSHIPS SHARING
Central Idea
Target
Demographics Psychographics
Young Professionals, Paying Guests,
Newly married couple and old
people
Homesick, Homely
�Tonality
Motherly
Campaign Strategy
Activate Social
Media Profiles
Below The Line
activities
Events
Food Carts
On Ground
Contests
Hygiene
Content on
Social Media
Objective: To make people aware of the Brand
To get good amount of subscriptions
Website
Mobile
Visiting Card
Pamphlets
On Ground Activation
#KhaanaMangana
Happy Customers
Customer Feedbacks
Content On Social Media
20% off
#KhaanaMangana
Online Activation
#KhaanaMangana
�Instagram Lucky Draw
Share the meal with your Best Friend
INSTAGRAM CONTENT includes Food puns, Tips & Hacks,
Testimonials, Menu Pictures, gifs and 15 second videos.
CONTENT- INSTAGRAM
Samples
Update Copy: We bet you are! Now no more Monday Blues with Khaana Mangana by your
side. Order your trial meal from us today and have a pleasant Monday! #TiffinService
#Food #Foodie #KhaanaMangana
Update Copy- #QuickTip: We all love food but we also want to stay fit! Keep these simple tips
in mind and you’re nothing less than a champ. #BingeEat #Fruits #HealthyEating
�Creative Copy: Mama Mia!
�Update Copy-
�Want to say out #ThankGodItsFriday loud and mean it? Experience the
European flavours on #Fridays only from #KhaanaMangana.
#TGIF #Italian #Mexican #FirangTadka
Are you tired of grocery shopping, cutting, washing and cooking
what you learn from Youtube tutorials? Give yourself a break! Call
Khaana Mangana for some home-cooked goodness ☺
FACEBOOK CONTENT’s nature will be similar, but the content will not be repetitive.
Includes Hygiene Content, testimonials, Event Content
CONTENT- FACEBOOK
Update Profile Picture
Now Remember your Girlfriend’s birthday and also her
mother’s!
Choose from our irresistible options!
Don’t waste your precious lunch break waiting in the
line for the microwave. Get your food delivered fresh and
hot. Call us on +919820827199
Copy for Status: Which Jodi has mother’s approval?
Other Vehicles to be Used
Google
Ads
Facebook
Ads
Pop up
Ads
Direct
Mailers
Let #KhaanaMangana be one of the reasons for your super fast success!
Place your order, now!
Direct Mailers
Ads
Mobile Pop-up ads
Merchandising
Table Mat
Results expected
• Increase in Brand Awareness
• Increase in Subscription
• Increase in Customer Engagement
Thanks!

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Khaana Mangana