More Related Content Similar to RallyFwd: #WeAreInThisTogether: Crisis Communication with Impact (20) More from Rally Recruitment Marketing (20) RallyFwd: #WeAreInThisTogether: Crisis Communication with Impact3. #RALLYFWD © 2020
What you’ll
learn
1.How to prioritize your audiences
2.How to react as an Employer
3.How to keep candidates and
displaced employees engaged
© 2020
5. © 2020#RALLYFWD
• Work all open positions
• Respond to Hiring Managers’ needs
and plan ahead
○ Advise against cancellations
○ Diagnose the pain point
○ Provide solution
• Inform candidates of delayed start
• Invest time in pipelining and adjust
approach
• Don’t ghost candidates. Be open
about what’s changed.
• Use virtual tech for interviewing
○ Be mindful of new
disruptions
○ Allow for leniency
• Work with your Recruiters to push
back start dates 90/120 days
• Shift focus of content on blog and
social
○ Culture attributes
○ Heroism stories
○ Helpful job seeking advice
• Enhance ATS communications
• Improve careers site and jobs portal
language
• Update chatbot answers
RECRUITERS HIRING PARTNERS CANDIDATES
Prioritizing audiences
7. #RALLYFWD © 2020
Adjusting careers
content
• Positive + supportive + empathetic
• Not appearing “tone deaf” to the
situation and pushing our own agenda
• Constant strategy assessment day-by-
day
• Ensure creative elements are
appropriate
• Candidate-centric, helpful advice -
looking to the future in uncertain times
8. © 2020#RALLYFWD
• Acknowledge the crisis
• Share what your priorities are
• Indicate how to stay
connected and get
employment and hiring
information
• Ask candidates to be patient
with you
Key ATS messages during COVID-19
12. © 2020#RALLYFWD
Sodexo Workforce
Resource Center
• Publicly available on
www.Sodexo.jobs
• Highlighting temporary jobs portals
• Links to 30+ employers, 300,000 job
postings
• Email campaign sent to furlough
employees directing them to these
resources
16. © 2020#RALLYFWD
Let’s #rallyfwd
• It’s ok to build the plane as you fly it
• Break off those training wheels and lead with
confidence
• Don’t be afraid to get it wrong the first time
© 2020#RALLYFWD