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RallyFwd December 2020: SteFan PremDas, Postmates
1.
© 2020#RALLYFWD Using Data
& Inclusivity to Attract Diverse Talent
2.
© 2020#RALLYFWD
3.
#RALLYFWD © 2020 1.
Solve Problems Using Data 2. “Serve” your candidates 3. Attract more diverse talent using your career site © 2020
4.
© 2020#RALLYFWD ©
2020#RALLYFWD
5.
© 2020#RALLYFWD
6.
© 2020#RALLYFWD
7.
© 2020#RALLYFWD
8.
© 2020#RALLYFWD
9.
© 2020#RALLYFWD 12-15% of all
careers site visitors apply to a role Source: Jobvite 2018 Benchmark
10.
© 2020#RALLYFWD ©
2020
11.
© 2020#RALLYFWD
12.
© 2020#RALLYFWD
13.
© 2020#RALLYFWD
14.
© 2020#RALLYFWD
15.
© 2020#RALLYFWD to complete 25 Mins
16.
© 2020#RALLYFWD
17.
© 2020#RALLYFWD Most Applied Role of
Applicants are Female 53% of Applicants are from Ethnically URM groups 16%
18.
© 2020#RALLYFWD of visitors
apply to a role 53%13% more access to resumes Curiosity Killed the Stat 61% of visitors left a resume Flattery Works Every Time of resume droppers applied 87% Lead the Candidate to Content Don’t play hard to get of visitors time spent looking at jobs/apps ~90% complete a started application ~94%
19.
© 2020#RALLYFWD Black or
African American applications (Q2 v Q3) +12% in applications Sept ‘19 v Sept ‘20 +30% Hispanic or Latino applications (Q2 v Q3) +33%
20.
© 2020#RALLYFWD +52%Female applications (Q2
v Q3) +91%in Female applications (Sept ‘19 v Sept ‘20)
21.
© 2020#RALLYFWD “strongly” matched candidates
compared to Sept ‘19 +46% of our applicant pool meets/exceeds job requirements 50%
22.
© 2020#RALLYFWD 1. Incentivize
Applications - provide feedback at rejection 2. Embed Content - Hyperlink content in job description and set to open in new tab 3. Chatbot - Provide a link to FAQ in all JD or in the confirmation email 4. Applier’s High - Create a generic job post and adding it to someone passionate about talent brand 5. Consider the Investment - the ROI can be worth it
23.
© 2020#RALLYFWD • Applications
are a gift. Treat them that way. • Inclusivity is more than a buzzword. • A small gesture can make a big impact. • The world isn't fair, so don't make it harder. Instead, “Serve” your candidates. #RALLYFWD
24.
© 2020#RALLYFWD
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