Responding To Market Shifts

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Great companies build products that customers love. While this means they build valuable and useful features, it also means they don’t build things that aren’t valuable. Really great products and software are created by organizations that manage to put the customer at the center of their thinking and then work iteratively and incrementally to offer and test products to see what delights and what doesn’t.

The startup community has evolved disciplined practices that allow them to successfully navigate these highly uncertain environments. You aren’t a startup anymore, but these techniques can scale to your environment.

In this talk, you will learn the skills to become effective, disciplined explorers who know how to bring new features, products and services to market inside the context of a large company. This will allow you to successfully navigate uncertainty, while not sacrificing your ability to execute.

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Responding To Market Shifts

  1. 1. www.rallydev.com @zachnies! ©2014! Innovation:
 Responding to market shifts" Zach Nies – Chief Technologist!
  2. 2. www.rallydev.com @zachnies! ©2014! Zach Nies @zachnies Chief Technologist Rally Software Faculty University of Colorado at Boulder
  3. 3. www.rallydev.com @zachnies! ©2014! The biggest risk you face
 is changing"
  4. 4. www.rallydev.com @zachnies! ©2014! Risk:
 failing to respond to market shifts"
  5. 5. www.rallydev.com @zachnies! ©2014! ANOTHER RISK…?
  6. 6. www.rallydev.com @zachnies! ©2014! An example …"
  7. 7. www.rallydev.com @zachnies! ©2014! Consumer data company"
  8. 8. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 1 2 3 4 5 6 7 8 1 80% market share 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  9. 9. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 1 2 3 4 5 6 7 8 2 “We need a native mobile app.” 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  10. 10. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 1 2 3 4 5 6 7 8 3 App specification begins 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  11. 11. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 1 2 3 4 5 6 7 8 4 Startup competitor ships 1.0 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  12. 12. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 1 2 3 4 5 6 7 8 5 Startup competitor ships 1.1 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  13. 13. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 1 2 3 4 5 6 7 8 6 App development begins 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  14. 14. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 1 2 3 4 5 6 7 8 7 Startup competitor ships 1.2 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  15. 15. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 1 2 3 4 5 6 7 8 8 Native app ships 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  16. 16. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 1 2 3 4 5 6 7 8 1 80% market share 2 “We need a native mobile app.” 3 App specification begins 4 Startup competitor ships 1.0 5 Startup competitor ships 1.1 6 App development begins 7 Startup competitor ships 1.2 8 Native app ships 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  17. 17. www.rallydev.com @zachnies! ©2014! 12 months to write specification" 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 3 6 3 App specification begins 6 App development begins 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  18. 18. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 6 8 6 App development begins 8 Native app ships 9 months to build app" 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  19. 19. www.rallydev.com @zachnies! ©2014! 21 months to respond" 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 3 3 App specification begins 8 8 Native app ships 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  20. 20. www.rallydev.com @zachnies! ©2014! 0%8 10%8 20%8 30%8 40%8 50%8 60%8 70%8 80%8 90%8 Q1820118 Q2820118 Q3820118 Q4820118 Q1820128 Q2820128 Q3820128 Q4820128 Q1820138 Q2820138 Q3820138 Q4820138 Q1820148 Q2820148 Market$Share$ Desktop8Share8 Mobile8Share8 NaGve8App8Share8 5 8 12 months to forever
 lose half the market share" 0%8 Q1820118Q2820118Q3820118Q4820118Q1820128Q2820128Q3820128Q4820128Q1820138Q2820138Q3820138Q482 Desktop8Share8Mobile8Share8NaGve8App8Share8 1234567
  21. 21. www.rallydev.com @zachnies! ©2014! Gut wrenching"
  22. 22. www.rallydev.com @zachnies! ©2014! What’s
 going on here?"
  23. 23. www.rallydev.com @zachnies! ©2014! Desirable" Feasible" Viable" Viral" Sustainable" https://www.flickr.com/photos/solarbotics/8202925319/
  24. 24. www.rallydev.com @zachnies! ©2014! Desirable" Feasible" Viable" Viral" Sustainable" Will rapidly change markets"
  25. 25. www.rallydev.com @zachnies! ©2014! Connected tribes" https://www.flickr.com/photos/shankbone/6183443813
  26. 26. www.rallydev.com @zachnies! ©2014! Time needed to reach Feasible, Desirable, Viable & Viral
 and reshape the market"
  27. 27. www.rallydev.com @zachnies! ©2014! Some examples …"
  28. 28. www.rallydev.com @zachnies! ©2014! 1984!
  29. 29. www.rallydev.com @zachnies! ©2014! 2006!
  30. 30. www.rallydev.com @zachnies! ©2014! About 20 years!
  31. 31. www.rallydev.com @zachnies! ©2014! 2001!
  32. 32. www.rallydev.com @zachnies! ©2014! 2006!
  33. 33. www.rallydev.com @zachnies! ©2014! 5 years!
  34. 34. www.rallydev.com @zachnies! ©2014! 2007!
  35. 35. www.rallydev.com @zachnies! ©2014! 2010!
  36. 36. www.rallydev.com @zachnies! ©2014! 3 years!
  37. 37. www.rallydev.com @zachnies! ©2014! 2010!
  38. 38. www.rallydev.com @zachnies! ©2014! 2012!
  39. 39. www.rallydev.com @zachnies! ©2014! 2 years!
  40. 40. www.rallydev.com @zachnies! ©2014! 1979!
  41. 41. www.rallydev.com @zachnies! ©2014! 1989!
  42. 42. www.rallydev.com @zachnies! ©2014! 10 years!
  43. 43. www.rallydev.com @zachnies! ©2014! 5 years!
  44. 44. www.rallydev.com @zachnies! ©2014! 2.5 years!
  45. 45. www.rallydev.com @zachnies! ©2014! 1.5 years!
  46. 46. www.rallydev.com @zachnies! ©2014! Time needed to
 form a tribe
 and spread the word"
  47. 47. www.rallydev.com @zachnies! ©2014! An example …"
  48. 48. www.rallydev.com @zachnies! ©2014! http://upload.wikimedia.org/wikipedia/commons/9/90/Ford_Pinto_runabout_(1).jpg
  49. 49. www.rallydev.com @zachnies! ©2014! 8 years!
  50. 50. www.rallydev.com @zachnies! ©2014!
  51. 51. www.rallydev.com @zachnies! ©2014! 1.5 years!
  52. 52. www.rallydev.com @zachnies! ©2014! Market expectations can change and spread quickly"
  53. 53. www.rallydev.com @zachnies! ©2014! Impact
 on companies"
  54. 54. www.rallydev.com @zachnies! ©2014! 500
  55. 55. www.rallydev.com @zachnies! ©2014! Question:" ! How long does the average company on this list survive?!
  56. 56. www.rallydev.com @zachnies! ©2014!
  57. 57. www.rallydev.com @zachnies! ©2014! 1958: " Average lifespan was 61 years! ! 2012: " Average lifespan was 18 years!
  58. 58. www.rallydev.com @zachnies! ©2014!
  59. 59. www.rallydev.com @zachnies! ©2014!
  60. 60. www.rallydev.com @zachnies! ©2014! Market shifts
 create uncertainty "
  61. 61. www.rallydev.com @zachnies! ©2014! Is your business getting
 more certain?"
  62. 62. www.rallydev.com @zachnies! ©2014! Uncertainty"
  63. 63. www.rallydev.com @zachnies! ©2014! Uncertainty"
  64. 64. www.rallydev.com @zachnies! ©2014! High" Low" Uncertainty"
  65. 65. www.rallydev.com @zachnies! ©2014! Chaotic" Obvious" High" Low" Uncertainty"
  66. 66. www.rallydev.com @zachnies! ©2014! Chaotic" Obvious"Complicated"Complex" High" Low" Uncertainty"
  67. 67. www.rallydev.com @zachnies! ©2014! Chaotic" Complicated"Complex" Uncertainty" High" Low" Obvious"
  68. 68. www.rallydev.com @zachnies! ©2014! Actions" Rules"Analysis"Experiments" Chaotic" Complex" Complicated" Obvious" Uncertainty"
  69. 69. www.rallydev.com @zachnies! ©2014! Chaotic" Complex" Complicated" Bureaucrat"Engineer"Firefighter" Entrepreneur" Obvious" Actions" Rules"Analysis"Experiments" Uncertainty"
  70. 70. www.rallydev.com @zachnies! ©2014! Chaotic" Complex" Complicated" Examples" Obvious"
  71. 71. www.rallydev.com @zachnies! ©2014! Chaotic" Complex" Complicated" Obvious" Order
 officesupplies" Examples"
  72. 72. www.rallydev.com @zachnies! ©2014! Chaotic" Complex" Complicated" Obvious" Update
 termsofservice" Order
 officesupplies" Examples"
  73. 73. www.rallydev.com @zachnies! ©2014! Chaotic" Complex" Complicated" Obvious"Setsales
 compplan" Update
 termsofservice" Order
 officesupplies" Examples"
  74. 74. www.rallydev.com @zachnies! ©2014! Chaotic" Complex" Complicated" Obvious" Create
 marketbuzz" Setsales
 compplan" Update
 termsofservice" Order
 officesupplies" Examples"
  75. 75. www.rallydev.com @zachnies! ©2014! Chaotic" Complex" Complicated" Obvious" Increase retentionrate" Create
 marketbuzz" Setsales
 compplan" Update
 termsofservice" Order
 officesupplies" Examples"
  76. 76. www.rallydev.com @zachnies! ©2014! Recover
 floodedservers" Chaotic" Complex" Complicated" Obvious" Increase retentionrate" Create
 marketbuzz" Setsales
 compplan" Update
 termsofservice" Order
 officesupplies" Examples"
  77. 77. www.rallydev.com @zachnies! ©2014! Chaotic" Complicated"Complex" Obvious" Dynamics"
  78. 78. www.rallydev.com @zachnies! ©2014! Chaotic" Complicated"Complex" Obvious" Dynamics"
  79. 79. www.rallydev.com @zachnies! ©2014! Chaotic" Complicated"Complex" Obvious" Dynamics"
  80. 80. www.rallydev.com @zachnies! ©2014! Chaotic" Complicated"Complex" Obvious" Dynamics"
  81. 81. www.rallydev.com @zachnies! ©2014! Chaotic" Complicated"Complex" Disruption" Obvious" Dynamics"
  82. 82. www.rallydev.com @zachnies! ©2014! Chaotic" Complicated"Complex" Disruption" Obvious" Dynamics"
  83. 83. www.rallydev.com @zachnies! ©2014! Common language
 to discuss uncertainty"
  84. 84. www.rallydev.com @zachnies! ©2014! Align actions
 with uncertainty"
  85. 85. www.rallydev.com @zachnies! ©2014! Typical approach"
  86. 86. www.rallydev.com @zachnies! ©2014! http://www.flickr.com/photos/isaacmao/380257543 Create a plan to predict the future"
  87. 87. www.rallydev.com @zachnies! ©2014! Budget approval" " Product definition" Product requirements" Detailed plan" Alpha release" Beta release" Final release" FIRST CONTACT WITH CU"
  88. 88. www.rallydev.com @zachnies! ©2014! Budget approval" Market research" Product definition" Product requirements" Detailed plan" Alpha release" Beta release" Final release" FIRST CONTACT WITH CU"
  89. 89. www.rallydev.com @zachnies! ©2014! Budget approval" Market research" Project definition" Project requirements" Detailed plan" Alpha release" Beta release" Final release" FIRST CONTACT WITH CU"
  90. 90. www.rallydev.com @zachnies! ©2014! Budget approval" Market research" Project definition" Project requirements" Detailed plan" Alpha release" Beta release" Final release" FIRST CONTACT WITH CU"
  91. 91. www.rallydev.com @zachnies! ©2014! Budget approval" Market research" Project definition" Project requirements" Detailed plan" Alpha release" Beta release" Final release" FIRST CONTACT WITH CU"
  92. 92. www.rallydev.com @zachnies! ©2014! Budget approval" Market research" Project definition" Project requirements" Detailed plan" Development" " Final release" FIRST CONTACT WITH CU"
  93. 93. www.rallydev.com @zachnies! ©2014! Budget approval" Market research" Project definition" Project requirements" Detailed plan" Development" Verification" " FIRST CONTACT WITH CU"
  94. 94. www.rallydev.com @zachnies! ©2014! Budget approval" Market research" Project definition" Project requirements" Detailed plan" Development" Verification" Final release" FIRST CONTACT WITH CU"
  95. 95. www.rallydev.com @zachnies! ©2014! HOW MANY GUESSES?"
  96. 96. www.rallydev.com @zachnies! ©2014! FIRST CONTACT WITH USERS"
  97. 97. www.rallydev.com @zachnies! ©2014!
  98. 98. www.rallydev.com @zachnies! ©2014!
  99. 99. www.rallydev.com @zachnies! ©2014! http://www.flickr.com/photos/oregondot/4132135156
  100. 100. www.rallydev.com @zachnies! ©2014! Obscure
 the uncertainty
 with details of a false precision"
  101. 101. www.rallydev.com @zachnies! ©2014! Embrace, reveal, and mitigate
 uncertainty"
  102. 102. www.rallydev.com @zachnies! ©2014! How did we
 get here?"
  103. 103. www.rallydev.com @zachnies! ©2014!
  104. 104. www.rallydev.com @zachnies! ©2014! “the greatest prosperity can exist only when that individual has reached his highest state of efficiency; that is, when he is turning out his largest daily output.”"
  105. 105. www.rallydev.com @zachnies! ©2014!
  106. 106. www.rallydev.com @zachnies! ©2014!
  107. 107. www.rallydev.com @zachnies! ©2014!
  108. 108. www.rallydev.com @zachnies! ©2014! Maximize
 individual efficiency"
  109. 109. www.rallydev.com @zachnies! ©2014! Chaotic" Obvious"Complicated"Complex" High" Low" Uncertainty"
  110. 110. www.rallydev.com @zachnies! ©2014!
  111. 111. www.rallydev.com @zachnies! ©2014! “All we are doing is looking at the time line from the moment the customer gives us an order to the point when we collect the cash. And we are reducing that time line by removing the non-value-added wastes.”"
  112. 112. www.rallydev.com @zachnies! ©2014!
  113. 113. www.rallydev.com @zachnies! ©2014! Maximize
 the flow of value"
  114. 114. www.rallydev.com @zachnies! ©2014! How do we maximize
 the flow of value
 in knowledge work?"
  115. 115. www.rallydev.com @zachnies! ©2014! Replace Waterfall execution
 with Lean execution"
  116. 116. www.rallydev.com @zachnies! ©2014!
  117. 117. www.rallydev.com @zachnies! ©2014!
  118. 118. www.rallydev.com @zachnies! ©2014! Product Backlog Iteration 2 Weeks Daily Meeting Iteration Backlog Product Increment ITERATIONMECHANICS Scrum Scrum
  119. 119. www.rallydev.com @zachnies! ©2014! FLOWMECHANICS (all independent cadences) Ready queue prioritize retrospectgroom release release WIP Target Kanban Kanban
  120. 120. www.rallydev.com @zachnies! ©2014! http://www.infoq.com/articles/hiranabe-lean-agile-kanban
  121. 121. www.rallydev.com @zachnies! ©2014!http://codebetter.com/blogs/david_laribee/archive/2008/08/24/introducing-kanban-at-xclaim.aspx
  122. 122. www.rallydev.com @zachnies! ©2014! 5 2 2 4 the Kanban board Ready Kanban
  123. 123. www.rallydev.com @zachnies! ©2014! 5 2 2 4 the Kanban board Ready Kanban
  124. 124. www.rallydev.com @zachnies! ©2014! 5 2 2 4 the Kanban board Ready Kanban
  125. 125. www.rallydev.com @zachnies! ©2014! Maximize
 the flow
 of value work"
  126. 126. www.rallydev.com @zachnies! ©2014! Chaotic" Obvious"Complicated"Complex" High" Low" Uncertainty"
  127. 127. www.rallydev.com @zachnies! ©2014! What if
 we don’t know exactly what the customer values?"
  128. 128. www.rallydev.com @zachnies! ©2014! Typical approach"
  129. 129. www.rallydev.com @zachnies! ©2014! Magic box of innovation" https://www.flickr.com/photos/wonderlane/7923402476
  130. 130. www.rallydev.com @zachnies! ©2014! https://www.flickr.com/photos/psmithy/3382830261 Everyone else"
  131. 131. www.rallydev.com @zachnies! ©2014! Everyone
 can innovate"
  132. 132. www.rallydev.com @zachnies! ©2014! http://www.flickr.com/photos/memekiller/4564410767
  133. 133. www.rallydev.com @zachnies! ©2014! Turn hunches" into evidence"
  134. 134. www.rallydev.com @zachnies! ©2014!
  135. 135. www.rallydev.com @zachnies! ©2014! Business" " " " Initiative"
  136. 136. www.rallydev.com @zachnies! ©2014!
  137. 137. www.rallydev.com @zachnies! ©2014!
  138. 138. www.rallydev.com @zachnies! ©2014! AssumptionsCanvas Name: Date: Key Assumption Dependent Assumptions Falsified Assumptions Other AssumptionsOther Assumptions Key Assumption Dependent Assumptions Key Assumption Dependent Assumptions I-1 Reminders will help gift givers We know when giving events will happen Text messages are acceptable reminders Suggestions will motivate givers Recipients want gifts on time We can give reasonable suggestions We can get receiver preference data We can send timely text messages Partners want referral leads We can make money through partner referrals We can get enough parter inventory Our leads will buy gifts Facebook adds will drive traffic A mobile first product strategy
  139. 139. www.rallydev.com @zachnies! ©2014! Key assumptions" Knowledge"
  140. 140. www.rallydev.com @zachnies! ©2014! Frame"
  141. 141. www.rallydev.com @zachnies! ©2014!
  142. 142. www.rallydev.com @zachnies! ©2014!
  143. 143. www.rallydev.com @zachnies! ©2014!
  144. 144. www.rallydev.com @zachnies! ©2014!
  145. 145. www.rallydev.com @zachnies! ©2014!
  146. 146. www.rallydev.com @zachnies! ©2014!
  147. 147. www.rallydev.com @zachnies! ©2014!
  148. 148. www.rallydev.com @zachnies! ©2014!
  149. 149. www.rallydev.com @zachnies! ©2014!
  150. 150. www.rallydev.com @zachnies! ©2014!
  151. 151. www.rallydev.com @zachnies! ©2014!
  152. 152. www.rallydev.com @zachnies! ©2014! Build"
  153. 153. www.rallydev.com @zachnies! ©2014! Product Backlog Iteration 2 Weeks Daily Meeting Iteration Backlog Product Increment ITERATIONMECHANICS Scrum Scrum
  154. 154. www.rallydev.com @zachnies! ©2014! FLOWMECHANICS (all independent cadences) Ready queue prioritize retrospectgroom release release WIP Target Kanban Kanban
  155. 155. www.rallydev.com @zachnies! ©2014! Measure"
  156. 156. www.rallydev.com @zachnies! ©2014! Collect" http://www.flickr.com/photos/mrpetersononline/4977025601
  157. 157. www.rallydev.com @zachnies! ©2014! Analyze" http://www.flickr.com/photos/mrpetersononline/4992505907
  158. 158. www.rallydev.com @zachnies! ©2014! Organize" http://www.flickr.com/photos/mrpetersononline/4992505641
  159. 159. www.rallydev.com @zachnies! ©2014! Learn"
  160. 160. www.rallydev.com @zachnies! ©2014!
  161. 161. www.rallydev.com @zachnies! ©2014!
  162. 162. www.rallydev.com @zachnies! ©2014!
  163. 163. www.rallydev.com @zachnies! ©2014!
  164. 164. www.rallydev.com @zachnies! ©2014! 25%
  165. 165. www.rallydev.com @zachnies! ©2014! 25% 55%
  166. 166. www.rallydev.com @zachnies! ©2014! Empirical learning"
  167. 167. www.rallydev.com @zachnies! ©2014!
  168. 168. www.rallydev.com @zachnies! ©2014! Advice
 from a master …"
  169. 169. www.rallydev.com @zachnies! ©2014! http://www.richard-feynman.net/gallery.htm
  170. 170. www.rallydev.com @zachnies! ©2014!
  171. 171. www.rallydev.com @zachnies! ©2014! Understand
 what is valuable"
  172. 172. www.rallydev.com @zachnies! ©2014! Maximize
 the flow of value"
  173. 173. www.rallydev.com @zachnies! ©2014! Chaotic" Obvious"Complicated"Complex" High" Low" Uncertainty"
  174. 174. www.rallydev.com @zachnies! ©2014! One last thing to keep in mind"
  175. 175. www.rallydev.com @zachnies! ©2014! Adoption something new is a human phenomenon "
  176. 176. www.rallydev.com @zachnies! ©2014! Not a technological phenomenon "
  177. 177. www.rallydev.com @zachnies! ©2014! An example …"
  178. 178. www.rallydev.com @zachnies! ©2014!
  179. 179. www.rallydev.com @zachnies! ©2014! Need a Lean and human-centered approach!
  180. 180. www.rallydev.com @zachnies! ©2014! Are your actions aligned with the level of uncertainty?"
  181. 181. www.rallydev.com @zachnies! ©2014! Enable innovation from everyone"
  182. 182. www.rallydev.com @zachnies! ©2014! Respond to change"
  183. 183. www.rallydev.com @zachnies! ©2014! For more information please visit. ! http://www.rallydev.com/els! http://www.rallydev.com/frame! !

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