Raleigh Workshop: A Small Step, A Giant Leap Final Rjh 021809 Capstrat
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This document provides an overview of how non-profits can use social media to engage audiences and achieve their goals. It discusses the key aspects of social media, including technologies like blogs, social networks, and mobile apps. The document recommends that non-profits create a social media strategy, listen to conversations online, and consider tactics like community forums, blogs, and brand ambassadors. The overall message is that social media can help non-profits build relationships, enhance their brand, and impact decisions.
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The PR Council is the US trade association for public relations and integrated communications firms. It seeks to advance the profession through advocacy, business tools, and networking programs. The PRC Next Board brings next generation perspectives to industry challenges. It will focus on issues identified by the PR Council but also other topics deemed important. To apply, one must have 7-15 years experience in PR, be employed at a PR Council member firm for over a year, and have CEO endorsement. The board will convene four times a year to discuss issues and opportunities in the industry.
The News Literacy Project
The News Literacy Project aims to teach secondary students how to be smart, active consumers and engaged citizens of news and information. It provides virtual news literacy classes and has reached many students across the US. Students have commented that the classes have changed their lives and given them control over the news they consume rather than being controlled by it. The organization aspires to do more and needs help from partners to further its national PR campaign and back to school assistance through employee engagement and connections to corporate social responsibility plans.
How to WIN at Cannes
This document provides tips on how to craft winning entries for the Cannes Lions International Festival of Creativity's PR Lions awards. It discusses what makes for creative PR work, changes to the PR Lions categories and entry forms, how to structure an effective entry, and highlights that showing tangible results is crucial. The document encourages PR professionals to enter their best work to help define and showcase the creative potential of the public relations industry.
PR Council Q4 2016 Quick Survey
In our Q4 2016 quick survey of our agency members, we look at fake news, measurement programs, project-based vs. AOR client relationships, and compare the end of 2016 to the end of 2015.
PR Council's 2016 End of Year Infographic
2016 was one of the PR Council's most exciting years ever. This infographic highlights our activities throughout 2016 in agency management, advocacy, diversity & inclusion, learning & development, webinars and our 2016 Critical Issues Forum.
Diversity Talks: Diversity & Inclusion Agency Resource Guide
Presented by HP, the PR Council’s Diversity & Inclusion Resource Guide for Agency Leaders is being published to educate members and the industry in creating an effective diversity and inclusion strategy for their organizations.
Communications leaders understand the existence of differences among their clients’ customer bases, however the talent creating messages is often not reflective of the customer base or potential customers. Although the concept of diversity among our talent is not new to the industry, a transformation of behavior and attitude resulting in the practice of inclusion is being actively pursued.
Snap Inc Success
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Key Trends in Social Media for 2015
This document summarizes key social media trends for 2015 as predicted by Marshall Manson and James Whatley of Ogilvy. It reviews their 2014 predictions and finds that disposable content on platforms like Snapchat grew significantly. It also notes brands' increasing use of humor on social media. Looking to 2015, it predicts the rise of "Twitter Zero" with less organic reach requiring more paid promotion. It also discusses the growing battle for dominance in online video between Facebook, YouTube, Twitter and Instagram. Finally, it examines trends in youth social media usage and anonymity-focused platforms.
Attending the 2015 Annual Dinner
The annual dinner will be held from 6-9PM on October 21st at The Lighthouse at Pier 61. Attendees can reconnect with old colleagues and friends, meet peers from across the country, and network. The event will honor the winners of the 2015 Take Flight with PR Video Contest and the 5th Annual Diversity Distinction in PR Awards.
Comments on the department of labor’s notice of proposed rulemaking to revise...
The PR Council's comment on the department of labor’s notice of proposed rulemaking to revise flsa regulations
PR Genome Series: Gamification of Research
Conducting market research was a lot easier when pollsters' phone calls only had to compete with a nightly news broadcast and The Reader’s Digest.
Grabbing someone’s attention nowadays and holding it long enough to ask them a set of boring questions isn’t hard, it’s nearly impossible… but there’s hope!
Join Sachs Media Group Vice Presidents Karen Cyphers and Ryan Cohn in a live-exchange webinar about the cutting-edge approach of "gamified research" — a new, largely untapped model for how information exchange can become more efficient without losing quality.
FOMO for Marketers – How to Create Content for Millennials
With original research Current Executive Vice President Lisa Dini and Executive Creative Director Christine Bridger walk us through their recently success marketing to and creating content for Millennial women. They specially talk about a large physiological factor present in 70% of Millenials, FOMO or the fear of missing out.
2015 us young lions competitions assignment brief
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Futurecasting
Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, reports on futurecasting, also known as newscrafting.
Among the many trends she and her teams have spotted and exploited to make news in recent years are the metrosexual, “Sleep is the new sex,” “Cellphones are the new trans fats” and the massification of organics. Learn how to stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
Infographics: Data, Sorted, Arranged, Presented
Goldman Sachs provides an interactive guide to capital markets that aims to educate readers on key aspects of global finance. The guide outlines the major participants in capital markets like corporations, governments, and investors. It also explains different asset classes and financial instruments, how they are traded in primary and secondary markets, and the various functions they serve in the global economy.
Images That Move You: More Than Words
Konstantin Pronin, an 86 year old WWII veteran from Belarus, heads to Gorky Park each year to join his battalion to remember and celebrate their Day of Victory in Moscow. However, on May 9th, 2011, Konstantin was the only member of the battalion to show up to commemorate the occasion.
PR Genome: Seeing is Believing
Alex Flores, VP Communications, Global Strategy Group
The power of the visual narrative and doing it right.
PR Business Growth Opportunities in 2015
PR Council members ranked the top 7 areas they saw growth potential in for 2015.
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I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
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Skybuffer SAM4U tool for SAP license adoption
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Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
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The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
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Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
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4. Deployment Using ArgoCD for Edge Devices
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5. Introduction to Apache Kafka and S3
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6. Viewing Kafka Messages in the Data Lake
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7. What is Prometheus?
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8. Monitoring Application Metrics with Prometheus
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10. Configuring Camel K Integrations for Data Pipelines
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Dandelion Hashtable: beyond billion requests per second on a commodity server
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Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
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Solving Mobile app CTF challenges.
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