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Link Reclamation Strategies

The document, authored by Patrick Stox, discusses effective link reclamation strategies for SEO campaigns, emphasizing the importance of quick wins. It highlights the significance of 301 redirects and methods for finding and salvaging old links, including utilizing tools like Ahrefs, Screaming Frog, and Google Alerts. The document also suggests seeking brand mentions and monitoring for stolen content to enhance link-building efforts.

Marketing◦
Related topics:
Search Engine Marketing• Search Engine Optimization• Online Marketing• digital-strategy•
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PATRICK STOX MARKETING PROJECT SUPERVISOR http://www.TheeDesign.com LINK RECLAMATION STRATEGIES
WHEN STARTING AN SEO CAMPAIGN, IT’S ALWAYS A GOOD IDEA TO GET IN A FEW QUICK WINS!
SO MANY BUSINESSES HAVE BEEN BURNED BY SHADY SEO COMPANIES OR THOSE THAT DON’T DELIVER RESULTS
BEFORE WORRYING ABOUT CREATIVE WAYS TO GET LINKS, DO YOURSELF A FAVOR AND GET THE EASY LINKS
REDIRECTS
301 REDIRECTS ARE MEANT TO INDICATE A CHANGE IN LOCATION AND PASS THE VALUE OF LINKS AND THE USER FROM ONE PAGE TO ANOTHER OR ONE WEBSITE TO ANOTHER.
301 CALLED A “PERMANENT REDIRECT” BUT IT’S NOT
301 REDIRECTS ARE PERMANENT ONLY AS LONG AS THE REDIRECTS ARE STILL IN PLACE
FAILED REDIRECTS
301 REDIRECTS ARE PERMANENT ONLY AS LONG AS THE REDIRECTS ARE STILL IN PLACE
FINDING OLD LINKS – AHREFS, OSE, MAJESTIC, WEBMASTER TOOLS
SALVAGING EVEN A FEW QUALITY LINKS CAN BE A HUGE WIN
CAN IT HURT?
TOO MANY REWRITES
ASK FOR LINKS WHERE YOU SHOULD BE LINKED BRAND MENTIONS PRODUCT MENTIONS PERSONNEL MENTIONS
SEARCH QUERIES “brand name” –site:www.brand.com
BUZZSUMO AND MENTION.NET FOR BRAND MENTIONS
SCALING SCRAPEBOX CAN QUICKLY SEARCH FOR NAME VARIATIONS, PRODUCTS, PERSONNEL AND ADD A FOOTPRINT TO ALL THE SEARCHES AND HARVEST THE RESULTS RETURNED SCREAMING FROG CAN USE A CUSTOM CRAWL TO LOOK FOR LINKS
FIND MENTIONS WITHOUT A LINK AND EMAIL THEM
GOOGLE ALERTS
REVERSE IMAGE SEARCH FOR YOUR IMAGES, LOGOS, INFOGRAPHICS
SEARCH FOR STOLEN CONTENT LIKE QUOTES OR STATISTICS
THANKS PATRICK STOX http://www.TheeDesign.com