Patrick Stox provides a summary of the history and evolution of nofollow, ugc, and sponsored attributes. Originally created to combat comment spam, nofollow was overused which led to Google missing 50% of the web. Google introduced ugc and sponsored to better classify links and pass partial ranking signals. Major platforms like WordPress have since adopted these attributes. Data shows the attributes are being used but adoption will likely be gradual without incentives from Google.
Different types of graphs and when you should use each + some random visuals I've always found useful.
Patrick Stox presenting at Digital Elite Day 2020
Different types of graphs and when you should use each + some random visuals I've always found useful.
Patrick Stox presenting at Digital Elite Day 2020
Most Valuable SEO Presentation - Advanced Search Summit - DMO Advanced 2021 -...Ahrefs
Patrick Stox presents the most valuable SEO presentation you'll ever see at DMO Advanced in Napa 2021.
What to prioritize, how to scale processes, what's really going to have an impact on your SEO.
Local Link Building - Pubcon Local 2021 - Patrick StoxAhrefs
Patrick covers different strategies to build local links such as getting listed on already ranking sites, finding common links for your competitors, competitors in your niche, and other businesses in your own city, reclaiming lost links, unlinked mentions, and internal links.
Most Valuable SEO Presentation - Advanced Search Summit - DMO Advanced 2021 -...Ahrefs
Patrick Stox presents the most valuable SEO presentation you'll ever see at DMO Advanced in Napa 2021.
What to prioritize, how to scale processes, what's really going to have an impact on your SEO.
Local Link Building - Pubcon Local 2021 - Patrick StoxAhrefs
Patrick covers different strategies to build local links such as getting listed on already ranking sites, finding common links for your competitors, competitors in your niche, and other businesses in your own city, reclaiming lost links, unlinked mentions, and internal links.
Tools and Techniques to Make Your Content More Interactivefrank barry
Learn more about the emerging tools, technologies and techniques being used on the social web to increase the interactivity and sharability of your content.
Illinois Association of Realtors GRI Gratitude Seminar 2010Doug Devitre
Doug Devitre presented 3 Programs to the Illinois Association of REALTORS GRI Graduate of REALTOR Institute
Social Media Shortcuts to More Sales, Security and Success
Taking the Tyrannosaurus Out of Technology
Email and Web Marketing on Steroids
The REALTOR® Institute of Illinois provides an educational program which is second to none in the real estate industry. GRI is the only REALTOR® designation that does not require a payment of an annual renewal fee! Continuing education credits are included in all Institute courses, including the Graduate Course
Neil Walker from made Notable will discuss secure search, its past, impact and future. It was big news when Google first announced HTTPS as a ranking signal in August 2014, so what impact has this had for businesses, should brands and webmaster update to https and what tools and advise is needed to ensure a website meet Google’s guidelines.
This webinar will cover:
1. History of Https
2. The impact – Winners & Losers
3. Tools and advice to help you switch
4. The future of https as a ranking signal
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
In this session, we will explore how you can optimize Wordpress for both Search and Social Media. First we will look at the fundamentals of onsite SEO, and what themes and plugins can help you fulfill them. Then we'll consider what social media functions a blog should have, and some plugins that can help integrate those features. This module will include social news sites, as well as Facebook Connect.
After this session, audience members will (1) have a firm grasp on the fundamentals of onsite SEO, (2) possess an understanding of the advantages of social media integration, and (3) what themes and plugins can help them implement these SEO and social features.
After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, (2) understand the advantages of Facebook Connect, and (3) know what themes and plugins can help them implement these SEO and social features. Below is the slideshow, as well as all the link to the various Wordpress themes and plugins that I will discuss.
Kate Morris presented at State of Search 2014 on Web Site Crawling: What to Do and What to Look For. One of the top maintenance items that directly impacts search performance is doing a quarterly crawl of your site for issues like duplicate content, optimized text, internal linking, errors and overall structure. This session will give you an easy process to follow along with what to look for, what the data means, and action items after a crawl.
In a world of content and links, technical SEO can often be left behind, but getting it wrong can be catastrophic. In this talk, Faye will take you through the different steps of a technical SEO audit and why it is essential, sharing with you some of the most common mistakes and what you should be looking out for on your own website.
A presentation in which i simultaneously asked people to not listen to me whilst they were listening to me. A presentation about taking control and owning your own work and seeing what works for you.
Similar to Nofollow UGC Sponsored SMX West 2020 Patrick Stox (20)
Link reclamation for quick SEO wins. Redirects, mentions of your company, products, or people, outreach, Google alerts, images, quotes, statistics and more are great ways to reclaim lost links.
From redirects to insecure content to duplicate content, everyone screws up https. Even top-tier developers get this wrong, and the results can be devastating.
Learn how to secure your website without losing your rankings and become more trustworthy in the eyes of your visitors.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. @patrickstox
• Product Advisor, Technical SEO, &
Brand Ambassador at
• I wrote for Search Engine Land, now Ahrefs blog
• I speak at some conferences like SMX, Pubcon, UnGagged,
TechSEO Boost
• Organizer for the Raleigh SEO Meetup (most successful in US),
the Beer & SEO Meetup, the Raleigh SEO Conference, and
Findability Conference
• Judge: 2017/18/19 US Search Awards, 2017/18/19 UK Search
Awards, 2018/19 Interactive Marketing Awards
• Founder Technical SEO Slack Group (message me for invite)
• Moderator /r/TechSEO on Reddit
Who is Patrick Stox?
11. @patrickstox
Brad Fitzpatrick - LiveJournal
Dave Winer - Scripting News
Anil Dash - Six Apart
Steve Jenson - Blogger
Matt Mullenweg - WordPress
Stewart Butterfield - Flickr
Anthony Batt - Buzznet
David Czarnecki - blojsom
Rael Dornfest - Blosxom
Mike Torres - MSN Spaces
Platforms Helped Them
12. @patrickstox
Ross Rader - Blogware
John Panzer - AOL Journals
Kevin Marks - of Technorati also added a draft formal spec for nofollow.
Reini Urban - PhpWiki
David Gorman - ModBlog
Arnab Nandi - Drupal
James Tauber - Leonardo
Jeremie Bouillon - points out a GPL plugin for Textpattern
Simon Brown - Pebble
Ilkka Huotari - Netdoc
Shaun Inman - ShortStat
Eaden McKee - bBlog
Yariv Habot - backBlog
John Lyons - enetation
Steven Roussey - Network54
Will Yardley - Dreambook
Samuel Klingen Daams - Travellerspoint
Even More Platforms Helped Them
25. @patrickstox
Links sellers, spam, and fear of penalties pushed
many sites to nofollow all links.
Many Sites Over-Reacted: Sitewide Nofollow
26. @patrickstox
I’m not going to name names, but this happened in many
niches and many countries.
There were lots of weird Penguin recovery strategies too.
In Some Cases Nofollowing Outbound Links
Became A Recommended Strategy
32. @patrickstox
Google Now Penalizing Subdomains Leasing, Not Just
Subfolder Leasing
https://www.seroundtable.com/google-penalizing-subdomains-
leasing-28203.html
Subdomain Leasing
34. @patrickstox
Penguin no longer penalizes, it just ignores bad links
https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html
They were already ignoring signals from many links like
affiliate links which they recommended people nofollow
Softer, Gentler Google
46. @patrickstox
Anchor text likely greater signal gain than PageRank
The crawling and indexing part is even more important
Likely used for better spam identification
Range of values passed. Full, partial, none
Signals Speculation
47. @patrickstox
I need a rel=“meh” that passes partial signals.
***this is not a thing
What About Something For Those Of Us That
Can’t Decide
51. @patrickstox
It had become a common practice to nofollow all external links.
Wikipedia - 2007
News sites – Forbes, Inc, Entrepreneur, CNN, NFL
Many sites in certain countries
Why Did They Change Nofollow?
55. @patrickstox
• 15.3% nofollow
• 0.44% ugc
• 0.1% sponsored
Data For Top 110k Sites By Ahrefs Rank
% Of Unique Domains Linking To Sites With Attribute
57. @patrickstox
• 38,841 / 110,000 nofollow
• 3,367 / 110,000 ugc
• 151 / 110,000 sponsored
Data For Top 110k Sites By Ahrefs Rank
Count Of Domains Using Attributes On Internal Links
58. @patrickstox
• 3.6% nofollow
• 0.0002% ugc
• 0.0016% sponsored
Data For Top 110k Sites By Ahrefs Rank
Internal Link Totals
59. @patrickstox
Share these #SMXInsights on your social channels!
• Websites are adopting ugc and sponsored
• Websites are likely overusing nofollow on external and internal
links
67. @patrickstox
rel="nofollow ugc“ – forum comments, blog comments
rel="ugc sponsored“ – advertorials, paid guest posts
You Can Use More Than One Attribute
68. @patrickstox
According to the HTML spec, they should use a space to
separate.
Google will handle spaces, commas, and other punctuation.
Rel Attributes Are Parsed With Flexible Standards
69. @patrickstox
You can’t use these new attributes at a page level like you
could with nofollow. They apply as attributes on specific links.
<a rel=“nofollow” href=“https://abc.com”>attributes can be added here</a>
Not Here: <meta name="robots" content="noindex,nofollow"/>
Tip: Don’t Confuse Link Attribute & Meta Robots