Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs who writes for their blog and speaks at conferences. He summarizes that Google's Page Experience update is currently rolling out and focuses on core web vitals like LCP, FID, and CLS. He provides tips on optimizing pages for speed by prioritizing critical resources, using content delivery networks, caching, and other techniques.
Local Link Building - Pubcon Local 2021 - Patrick StoxAhrefs
Patrick covers different strategies to build local links such as getting listed on already ranking sites, finding common links for your competitors, competitors in your niche, and other businesses in your own city, reclaiming lost links, unlinked mentions, and internal links.
Local Link Building - Pubcon Local 2021 - Patrick StoxAhrefs
Patrick covers different strategies to build local links such as getting listed on already ranking sites, finding common links for your competitors, competitors in your niche, and other businesses in your own city, reclaiming lost links, unlinked mentions, and internal links.
Different types of graphs and when you should use each + some random visuals I've always found useful.
Patrick Stox presenting at Digital Elite Day 2020
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
Most Valuable SEO Presentation - Advanced Search Summit - DMO Advanced 2021 -...Ahrefs
Patrick Stox presents the most valuable SEO presentation you'll ever see at DMO Advanced in Napa 2021.
What to prioritize, how to scale processes, what's really going to have an impact on your SEO.
From redirects to insecure content to duplicate content, everyone screws up https. Even top-tier developers get this wrong, and the results can be devastating.
Learn how to secure your website without losing your rankings and become more trustworthy in the eyes of your visitors.
A Deep Dive Into SEO Tactics For Modern Javascript FrameworksHamlet Batista
Optimizing for the most popular JavaScript frameworks is a must for modern SEOs. Whether the site is built in React, Angular, or Vue, there are an increasing number of gotchas to consider. In this session, we're going to discuss everything that is required to deliver application shells that perform well in Google and Bing. Plus, we’ll take a close look at client-side hydration in all major frameworks, and the optimal configurations for SEO and page speed. Has evergreen Googlebot and Bingbot lived up to their promise? Let's find out with some cool experiments!
Different types of graphs and when you should use each + some random visuals I've always found useful.
Patrick Stox presenting at Digital Elite Day 2020
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
Most Valuable SEO Presentation - Advanced Search Summit - DMO Advanced 2021 -...Ahrefs
Patrick Stox presents the most valuable SEO presentation you'll ever see at DMO Advanced in Napa 2021.
What to prioritize, how to scale processes, what's really going to have an impact on your SEO.
From redirects to insecure content to duplicate content, everyone screws up https. Even top-tier developers get this wrong, and the results can be devastating.
Learn how to secure your website without losing your rankings and become more trustworthy in the eyes of your visitors.
A Deep Dive Into SEO Tactics For Modern Javascript FrameworksHamlet Batista
Optimizing for the most popular JavaScript frameworks is a must for modern SEOs. Whether the site is built in React, Angular, or Vue, there are an increasing number of gotchas to consider. In this session, we're going to discuss everything that is required to deliver application shells that perform well in Google and Bing. Plus, we’ll take a close look at client-side hydration in all major frameworks, and the optimal configurations for SEO and page speed. Has evergreen Googlebot and Bingbot lived up to their promise? Let's find out with some cool experiments!
With Google's upcoming Page Experience Update scheduled for May 2021, find out its SEO impacts and ways you can optimize you LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) scores.
Migration Best Practices - SMX West 2019Bastian Grimm
My talk from SMX West 2019 in San Jose covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.
Trials & Tribble-ations by Micah Fisher-Kirshner at Advanced Search Summit DC...Micah Fisher-Kirshner
The arduous process of the Zendesk rebrand, the Zopim integration, the SEO areas tackled, along with the successes and failures achieved through it all.
Neil Walker from made Notable will discuss secure search, its past, impact and future. It was big news when Google first announced HTTPS as a ranking signal in August 2014, so what impact has this had for businesses, should brands and webmaster update to https and what tools and advise is needed to ensure a website meet Google’s guidelines.
This webinar will cover:
1. History of Https
2. The impact – Winners & Losers
3. Tools and advice to help you switch
4. The future of https as a ranking signal
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Solving Complex SEO Problems When Standard Fixes Don't Apply. PRESENTATION: SEO Audits & Anomalies: Fixing What's Broken - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #21A3
SEO Audit Tools, Tips and Tricks - SMX West 2016Benj Arriola
Tools used for SEO Audits, from the technical side, content side and link profile analysis side. For all links going to the tools, they will be added on: http://engineering.thecontrolgroup.com/tools-for-running-seo-audits-an-smx-presentation/
#BrightonSEO: Work Life Hacks - Tools & Tips to Improve Internal Productivity...Alex Moss
Whilst most talks at BrightonSEO will focus on SEO & Social strategies, any project is hindered without good management. My presentation will focus on how to best utilise online tools in order to manage your client or in-house projects in a more efficient and collaborative manner.
As well as this, I’ll share tools and tips to improve your own businesses’ productivity that will produce better quality work within shorter timescales.
Ahrefs set of SEO tools is continuously advancing. We ship new useful features at a pretty high pace, which kind of makes it hard for our users to keep up with everything. So in this presentation Tim shares a few dozen of the most notable new Ahrefs features released in 2023.
10 quick wins to improve your rankings using Ahrefs.pptxAhrefs
Not sure what to focus on to improve your website rankings?
Here are 10 quick SEO wins to apply and win the heart of your client.
1. Update existing pages for low-hanging fruit keywords
2. Find featured snippet opportunities
3. Update pages with declining traffic in the past 6 months
4. Unvocer content gaps between you and your top competitors
5. Republish old pages with low traffic
6. Redirect links from most linked-to broken pages
7. Get internal linkinging suggestions
8. Uncover link gaps between you and your top competitors
9. Find unlinked brand mentions
10. Find critical issues
The Elusive ROI of Content Marketing (by Tim Soulo)Ahrefs
In the past few years we’ve seen a lot of SaaS businesses utilize content marketing as a growth channel. But measuring the ROI of your content marketing is quite tricky and oftentimes plain impossible. So, how can you know if you’re spending money and effort on the right things and not squandering any of your resources? In his talk, Tim will share his experience running content marketing for Ahrefs, a $100M ARR bootstrapped SaaS.
SEO Data Mythbusting - Are You Analyzing the Right Data?Ahrefs
Michal shares how to think about data more critically and what metrics make sense to measure as your SEO KPIs.
This was presented at Growth Festival 2021.
Blogging for Business: How to Build a Million Dollar Business With One ArticleAhrefs
Hubspot GROW 2019 in Singapore: Speech by Tim Soulo, Chief Marketing Officer at Ahrefs.com
Sustainable organic traffic to your website that does not require social media posting hustle or any kind of promotion - sound too good to be true, right?
Not really.
In this presentation, Tim explains the strategies you should be following to draw traffic that won't fade over time.
Contents:
2. Short bio of Tim
5. The $1M article
14. The traffic that article gets from Google
41. Three types of blogs
46. How does a new article get traffic?
58. “Hustle traffic” vs passive traffic
65. Growth of ahrefs.com blog
67. Traffic Potential
82. Business potential
91. Ranking potential
100. How to get backlinks “101”
102. Nail searcher intent
Note: offer displayed on slide #115 is already expired
Advanced Ways to Use Ahrefs (That You Didn't Know About)Ahrefs
This is a presentation Si Quan (SQ) did for Digital Marketing Skill Share (DMSS) 2019 in Bali.
In this presentation, he covers advanced ways to use Ahrefs, like:
- how to use Ahrefs to find broken link building opportunities
- how to use Ahrefs to find "Skyscraper Technique" opportunities
- how to use Link Intersect
- how to do keyword research across the different search engines
- how to find keywords of different search intents
- how to find affiliate marketing opportunities
- how to find what forums and community sites are ranking for
- how to find keywords other sites have ranked for fast
- the "Content Explorer" hack
New people often ask us — “what makes Ahrefs better than the competition?”
It’s a challenging question. We are an “all-in-one” SEO tool and, as such, there are just too many things to compare.
So instead of filling out those classic “us VS them” comparison tables, we decided to do something a little different and showcase some of Ahrefs’ unique features and functionalities.
01. Do keyword research for 10 search engines (across 170 countries)
02. See backlink growth (or decline) over time, with daily granularity
03. Get total search traffic estimations for the top 10 ranking pages
04. Analyze which subfolders bring the most search traffic to your competitors
05. See unique click distribution among the top pages of a SERP
06. Uncover content gaps between you and your competitors
07. Get an email alert with keyword ranking improvements
08. Monitor your website's outbound links
09. Link prospecting with Content Explorer
10. Instantly analyze internal backlinks of any website
11. See the ranking history of any website for every keyword (&compare with competitors)
How To Get Backlinks For Free: the Unlinked Brand Mentions methodAhrefs
What if I told you there was an easy way to earn hundreds, possibly even thousands of new backlinks? You’d jump at the chance, right?
Enter: unlinked brand mentions.
Find out what they are and how to get them in this visual presentation by Ahrefs.
How to Build Your Website Traffic with Evergreen Content and Social MediaAhrefs
Building your website traffic in 2018 isn't easy. Here's how to get tons of traffic with a resourceful content marketing strategy that revolves around producing and promoting quality "evergreen" pieces of content.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. @SPEAKERNA@patrickstox #SMX
Product Advisor,Technical SEO, &
Brand Ambassador at
• I write for Ahrefs blog but have written for many industry
publications in the past
• I speak at some conferences like SMX, Pubcon, UnGagged,TechSEO
Boost
• Organizer for the Raleigh SEO Meetup (most successful in US) and
the Beer & SEO Meetup
• We also run a conference, the Raleigh SEO Conference
• FounderTechnical SEO Slack Group (message me for an invite)
• Moderator /r/TechSEO on Reddit
Who is Patrick Stox?
16. @SPEAKERNA@patrickstox #SMX
Google is shifting how they index content from the desktop to
the mobile version of sites
This started in 2016 and is nearly done
Mobile-First Indexing
25. @SPEAKERNA@patrickstox #SMX
HTTPS Is Required For Many Modern
Technologies
• HTTP/2, HTTP/3
• Accelerated Mobile Pages (AMP)
• Progressive Web Apps (PWAs)
• Service Workers
• Geolocation
• Push Notifications
28. @SPEAKERNA@patrickstox #SMX
Legal notices for cookies or age consent
Banners that use a reasonable amount of screen space and
can be dismissed
What Doesn’t Count Against You
32. @SPEAKERNA@patrickstox #SMX
•<img> element
•<image> element inside an <svg> element
•The image inside a <video> element
•Background image loaded with the url() function
•Blocks of text
<svg> and <video> may be added in the future.
But LCP Can Be Any Of These
34. @SPEAKERNA@patrickstox #SMX
How To See The LCP Element in DevTools
• Performance > check “Screenshots”
• Click ‘Start profiling and reload page’
• LCP is on the timing graph
• Click the node; this is the element for LCP
36. @SPEAKERNA@patrickstox #SMX
FID is the time from when a user interacts with your page until
the page can respond. You can also think of it as
responsiveness.
What Is FID?
37. @SPEAKERNA@patrickstox #SMX
Counted
•Clicking on a link or button
•Inputting text into a blank field
•Selecting a drop-down menu
•Clicking a checkbox
What Counts As An Interaction?
Not Counted
•Scroll
•Zoom
42. @SPEAKERNA@patrickstox #SMX
Simply: It's the 5 second timeframe where the most shifting
occurs
https://web.dev/evolving-cls/
Cumulative Layout Shift (CLS) Was Changed Recently
43. @SPEAKERNA@patrickstox #SMX
•Images without dimensions
•Ads, embeds, and iframes without dimensions
•Injecting content with JavaScript
•Applying fonts or styles late in the load
What Causes CLS?
56. @SPEAKERNA@patrickstox #SMX
These start the connections earlier if you need to connect to
3rd parties.
<link rel="preconnect" href="https://site.com">
<link rel="dns-prefetch" href="//asset1.com">
Preconnect and DNS-Prefetch
58. @SPEAKERNA@patrickstox #SMX
AMP pages clicked from search are prefetched and cached.
Now you can do this with Signed Exchanges for any site.
https://web.dev/signed-exchanges/
AMP’s Magic Trick
60. @SPEAKERNA@patrickstox #SMX
Do you need it? If so, optimize size + quality
Preload images above the fold
<link rel="preload" as="image" href=“cat.jpg"
imagesrcset=“cat_400px.jpg 400w,
cat_800px.jpg 800w, cat_1600px.jpg 1600w"
imagesizes="50vw">
Images - Early
61. @SPEAKERNA@patrickstox #SMX
Set height and width of images
<img src=“cat.jpg" width="640" height="360" alt=“cat with
string" />
Reserve the maximum space needed for ads
CLS Specific – Include Sizes
71. @SPEAKERNA@patrickstox #SMX
Make a static copy on your own server and test performance
improvements of changes
https://youtu.be/ULJ-2AUdZYQ
Estimate Impact Of Changes
Patrick Stox – Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs
Please ask your questions in the chat and I’ll answer in the live Q&A after the presentation.
Page Experience was announced about a year ago
Lots of Google signals are small factors
I say probably because you could technically still make a page mobile friendly without a viewport but it’s way more work and will be difficult to maintainI’m the lead author for the SEO Chapter of the Web Almanac for 2021
HTML or CSS fixes
If you have an issue, there’s a ton of documentation on cleaning up different issues. There’s also the webmaster help forum and they can help guide you.
Authentication, Data Integrity, and EncryptionYears ago I wrote a very popular guide on migrating to HTTPs on Search Engine Land
Look for the lock. Fun fact, Google doesn’t actually validate certificates, they just look for HTTPs
All kinds of things about referral data, using a content security policy called upgrade-insecure-requests to fix mixed content issues at scale, redirects, and more
You’ll have to visually check for these
You’ll get a boost for jumping up categories but once you hit good you kind of cap out, there’s not an additional boost for improving after this.
But it’s basically going to be some kind of image or text
You know when you click something and nothing happens
Not all users will interact with a page, so they may not have an FID value. This is also why lab test tools won’t have the value because they’re not interacting with the page. Use Total Blocking Time (TBT) instead.
Javascript competes for the main thread. There’s just one main thread, and JavaScript competes to run tasks on it.
These get flagged with little red tags in Chrome Dev Tools if they’re too long
Notice how our font re-styles between 5.1s‑5.2s, shifting the layout as our custom font is applied.I like this view because I can see changes along with the waterfall to see what was loaded at that time.
This is usually the territory of devs, so you’re generally going to have to work with them. You’ll generally need to sell the idea that speed is important and maybe even do some testing, but it’s rare that SEOs will actually be the ones implementing speed changes
This is the source of data, metrics taken at 75th percentile of users, so ¾ people are having a good user experienceAt least so far it doesn’t look like sites have made significant improvements. You get some benefit in ranking until you hit good, after that the signal just caps
Field = real user data, lab data = tested under specific conditions
Can you get both lab and field data at scale? Not without the PageSpeed Insights API. We’re planning to add to Site Audit in Ahrefs. You can use that for free in Ahrefs webmaster tools ahrefs.com/awt
28 day moving average, so any changes you make will take some time to be reflected hereYou can also track your own RUM data if you want and send to Google Analytics for instance
You’ll want to look at this to help you prioritize. Look at the issue and click into these and you’ll see groups of pages with the same issue. Then you can look at why specifically they’re not meeting the metrics in pagespeed insights and try to resolve the issues.Many sites struggle with LCP.
Smaller JS files, smaller CSS files, smaller font files
CDNs basically give you a way to connect and serve your site that’s closer to users. It’s like having copies of your server in different locations around the world
If you host your files on the same server, additional connections don’t have to be made
A browser would typically wait for the HTML to finish before starting a connection, but here it’s starting before it normally would
DNS-prefetch has better support than preconnect
Cached files can also be re-used across pages. So any subsequent page visits will be faster.
They’re fast for users, but AMP pages may not actually test well in lab tests.
Preload is similar to what we saw with preconnect for the connections, it starts loading preloaded resources earlier by prioritizing them in the browser.
Basically loads images later in the process or when a user is close to seeing them.Many systems kind of handle this for you now.
you’re taking critical parts of the CSS and putting it directly into the HTMLYou can also inline images, but caching is more complicated.
hide text for up to 100ms, then only use the web font if it is available - never swapping
Ideally you’d chunk the needed parts so they’re smaller, then load the rest later
Maybe async things like analytics to get that data sooner, but in general anything not needed until later or that doesn’t have dependencies you’ll want to defer