The new way to show your marketing strategy . technology can change the world with a great response.

1. PROTOGENIST INFO SYSTEMS (P) LTD
TECHNOLGY TOUCHES EXECELLENCE

2. Contents Opportunities
The impact of globalization the expansion of market scale
How to become global and scope combined with ITs
players is allowing the integration of a
Global Value Chains small minority of best
Conclusions performing SMEs into global
production networks

3.  Brief market profile
 Main issues
 Experiences and “lessons” from the
cases
 Summary and conclusions

4. Back ground
of the
Protogenist
Info Systems
Case study
Strategy Mission
Process of Statement
Protogenist
Info (Aim &
Systems Goal)

6. Business Policy based on our
speed

7. WORLDWIDE EVOLUTION DOMESTIC INTERNATIONAL
COMPETITION TO GLOBAL MARKETING MARKETING
MARKETING
One of the Global marketing In a survey it has We basically need the
product category is not a been told that the right path for our
of our company revolutionary domestic marketing .The best
is to provide good process .While marketing part to increase the
admirable data. the following does restricted label of our company is
The threat of not apply to most between the to improve our
competition companies that political international
company at all domestic –only boundaries so as marketing. “The best
respect in the company. per this term we international
country like Japan, should not focus marketing = the best
Malaysia , Brazil . our method in a business result”.
We likely to have restricted part.
a name on that
country part.

8. Search Engine is a tool that enables users to locate information
on the World Wide Web. Search engines use keywords entered by
users to find Web sites which contain the information sought.
Web Directory a search service that arranges the web
pages it knows about into categories and subcategories.
Often picked by human beings for inclusion in the
categories.
SEO / SEM- A form of online marketing, Search Engine
Optimization / Search Engine Marketing is the process of
making a site and its content highly relevant for both search
engines and searchers. Successful search marketing helps a
site gain top positioning for relevant words and phrases.

9. What is SEO?
SEO is the act of modifying a website to increase its ranking in organic paid
crawler-
based listings of search engines
How do organic search listings work?
 A spider or crawler which is a component of a SE gathers
listings by automatically "crawling" the web
 The spider follows links to web pages, makes copies of the
pages and stores them in the SE’s index
 Based on this data, the SE then indexes the pages and ranks the websites
 Major SEs that index pages using spiders: Google, Yahoo,
AltaVista, MSN, AOL, Lycos

10.  PR = Page Rank a system for ranking web pages
developed by Google - http://toolbar.google.com
 PPC = Pay Per Click online advertising payment
model in which payment is based solely on
qualifying click-through.
 CTR = Click Through Rate advertising term
indicating the percentage of viewers who click on
a banner advertisement and follow the link
 BLOGS = a frequent, chronological publication
of
personal thoughts and Web links
 RSS = Real Simple Syndication

11.  Search engine optimization (SEO)
- no cost per click
 Search engine marketing (SEM)
- cost per click
 Out bound calls / Skype call
 Make your competition label higher
 The TOP 8:
1. Google
2. Yahoo
3. MSN
4. AOL
5. AltaVista
6. Infoseek
7. Lycos
8. Excite
represent 88.86% of all search engines.

12.  If want to start a better then go for
SEO
 Recommendation
- SEO for organic promotion
 SEM for campaigns and international
markets

13.  Research marketing is a new and cost
effective promotion tool.
 Stay informed… and stay ahead of your
competitor.
 Get proven results, quality and service

14. • The most important step in the
marketing research process is defining
the problem.
• What is your team’s problem?
• What information is needed in order to
solve the problem?

15. • Secondary Data: accessing data
through sources such as the
Internet and library
• Primary Data: collecting data
through methods such as
telephone, mail, online, and face-
to-face (quantitative) and
observation studies and focus
groups (qualitative)
• Both are excellent ! We should
use both for a better strategy

16.  Stakeholders and goals
 Who set the goals?
 What are the goals to achieve?
 Requirements
 Operationalization of goals
in a desirable process
 Implementation
 Our job

17.  The global • Compete with in
university and
scientific 1 with peers
community
• Be promoted
 Our department • Evaluate our
2 Brand
 Who we are
• Establish our
3 reputation in the
community

18.  Manage client expectations
 Plan our launch effectively
 Recognise the universal launch
elements
 Put together a practical launch
proposal
 Phase your launch to optimise results
 Reality check!