The document is a transcript of a talk given by Tim Falls about the future of developer communities and businesses. Some key points:
- Falls discusses how we are in a time of paradigm shift from the industrial age to the information age, and private companies are starting to focus more on investing in people rather than just businesses.
- He provides examples of how HR is rebranding to "People Teams" and private equity firms are investing in the people of the companies they own.
- Falls argues that developer evangelists, advocates, and community professionals represent a sign of change in how businesses view stakeholders, and they are uniquely positioned to help guide the movement towards prioritizing people.
10 Analytics Dashboards To Monitor Your BusinessBeeckon
To monitor your business effectively you need to have your key metrics in one place to have a quick view to your entire activity to take the right decisions.
Here is a slide to show you 10 dashboards to help you to monitor your business correctly.
List of dashboards :
Mixpanel : www.mixpanel.com
Kissmetrics : www.kissmetrics.com
Keen IO : www.keen.io
Vwo : www.vwo.com
Chartio : www.chart.io
Woopra : www.woopra.com
Chartbeat : www.chartbeat.com
GoSquared : www.gosquared.com
Cyfe : www.cyfe.com
Piwik : www.piwik.com
10 Analytics Dashboards To Monitor Your BusinessBeeckon
To monitor your business effectively you need to have your key metrics in one place to have a quick view to your entire activity to take the right decisions.
Here is a slide to show you 10 dashboards to help you to monitor your business correctly.
List of dashboards :
Mixpanel : www.mixpanel.com
Kissmetrics : www.kissmetrics.com
Keen IO : www.keen.io
Vwo : www.vwo.com
Chartio : www.chart.io
Woopra : www.woopra.com
Chartbeat : www.chartbeat.com
GoSquared : www.gosquared.com
Cyfe : www.cyfe.com
Piwik : www.piwik.com
By popular demand, I am sharing the deck from a rather grand conference FFWD held in Zagreb on June 11th. Blurb ensues:
"Society is shifting from a pyramidal structure towards something much more like an eco-system with new relationships between actors. In these uncertain times the role of digital professionals is of providing or smuggling vision and guidance."
OK, don't be shy, tell me what you think.
The world is in love with the "Internet of things" but we are using old tools to solve the problem. While we had no choice but to use native apps on our phones for this first generation of smart devices (e.g. Nest) it can't scale. If we believe in Moore's Law at all, we'll have hundreds if not thousands of these devices in our lives in a very short period of time. It just doesn't make sense to use apps as our primary interaction tool. The Physical Web is an approach to 'infuse' the web into physical objects so you can just walk up and use any device, on any platform, with just a single click.
When I return from a conference I am dying to try out the new ideas I brought home and convince my colleagues that we should start using them. Turns out my hard skills only get me *so* far. Soft skills play a vital part in the development of a great product.
We need to be able to motivate people, listen to them and treat them with respect. So how do we get there?
The few things I have learned about soft skills came through improving upon my mistakes and asking other developers about it.
So bring your questions to this meetup and let's see if we can put the 'soft' in software development together.
Presentation from October 4, 2015: Arts Midwest Orchestras 20/20: Context, Connection, Collaboration. An attempt to lay out the context of audience, competition, technology and strategy - then a set of practical steps to get things done.
Why Content Marketers Should Emulate Wilt ChamberlainJay Acunzo
Content marketers - like most digital marketers - love to execute the same strategy to drive views, subscribers, leads, and customers until its exhausted. Wilt Chamberlain, the late, great NBA Hall of Famer, had a legendary knack for dominating one thing, then moving on to another. To be great at content marketing is to emulate this approach!
Since the dawn of man, we - the people - have gathered around the fire to hear the stories of old to be passed down for future generations.
Nowadays things are a bit different. We no longer gaze upon the roaring flames of a campfire, but instead stare in the abyss of dark computer screens, and we no longer swing a club at our foes, but a piece of paper holding the details of the lawsuit. Even though many things have changed, one thing has not: we still like to gather around each other like the gregarious animals that we are.
This is no different if the event in question is a party, a wedding, or the weekly company meet. We all know how those can be as stale as the oldest cubicle in the joint, but that's not how things have to be!
This presentation just exemplifies that you can have a bit of fun in the process, but still convey all the relevant information. So take a look at how presentations look and feel around our comfy office.
Enjoy.
Growing your career as a community manager -- a CMX WebinarTim Falls
Career paths can take many shapes and forms. For community professionals, that path is more of an unknown. In this presentation, Tim walks us through who a community professional is and shares his tips for successful advancement along a community career path.
By popular demand, I am sharing the deck from a rather grand conference FFWD held in Zagreb on June 11th. Blurb ensues:
"Society is shifting from a pyramidal structure towards something much more like an eco-system with new relationships between actors. In these uncertain times the role of digital professionals is of providing or smuggling vision and guidance."
OK, don't be shy, tell me what you think.
The world is in love with the "Internet of things" but we are using old tools to solve the problem. While we had no choice but to use native apps on our phones for this first generation of smart devices (e.g. Nest) it can't scale. If we believe in Moore's Law at all, we'll have hundreds if not thousands of these devices in our lives in a very short period of time. It just doesn't make sense to use apps as our primary interaction tool. The Physical Web is an approach to 'infuse' the web into physical objects so you can just walk up and use any device, on any platform, with just a single click.
When I return from a conference I am dying to try out the new ideas I brought home and convince my colleagues that we should start using them. Turns out my hard skills only get me *so* far. Soft skills play a vital part in the development of a great product.
We need to be able to motivate people, listen to them and treat them with respect. So how do we get there?
The few things I have learned about soft skills came through improving upon my mistakes and asking other developers about it.
So bring your questions to this meetup and let's see if we can put the 'soft' in software development together.
Presentation from October 4, 2015: Arts Midwest Orchestras 20/20: Context, Connection, Collaboration. An attempt to lay out the context of audience, competition, technology and strategy - then a set of practical steps to get things done.
Why Content Marketers Should Emulate Wilt ChamberlainJay Acunzo
Content marketers - like most digital marketers - love to execute the same strategy to drive views, subscribers, leads, and customers until its exhausted. Wilt Chamberlain, the late, great NBA Hall of Famer, had a legendary knack for dominating one thing, then moving on to another. To be great at content marketing is to emulate this approach!
Since the dawn of man, we - the people - have gathered around the fire to hear the stories of old to be passed down for future generations.
Nowadays things are a bit different. We no longer gaze upon the roaring flames of a campfire, but instead stare in the abyss of dark computer screens, and we no longer swing a club at our foes, but a piece of paper holding the details of the lawsuit. Even though many things have changed, one thing has not: we still like to gather around each other like the gregarious animals that we are.
This is no different if the event in question is a party, a wedding, or the weekly company meet. We all know how those can be as stale as the oldest cubicle in the joint, but that's not how things have to be!
This presentation just exemplifies that you can have a bit of fun in the process, but still convey all the relevant information. So take a look at how presentations look and feel around our comfy office.
Enjoy.
Growing your career as a community manager -- a CMX WebinarTim Falls
Career paths can take many shapes and forms. For community professionals, that path is more of an unknown. In this presentation, Tim walks us through who a community professional is and shares his tips for successful advancement along a community career path.
Cultivating a Community-Oriented OrganizationTim Falls
A talk I delivered at CMX Summit West 2015 in San Francisco.
CMX is a community of community professionals, and this talk was about community. Community?
Keen IO's Community Commitment Curve + Community OnionTim Falls
Two conceptual frameworks we use to think about our community and engagement amongst the humans within it.
Credit to Douglas Atkin of AIr BnB for the "Commitment Curve."
Credit to my colleagues Justin Johnson and Josh Dzello (Keen IO) for the "Community Onion"
I gave this talk at an awesome little conference called QCMerge, in Cincinnati, OH, in May, 2013.
My goal for the talk was to send the audience home with a tangible action item - something each individual could take away and DO. Assuming *some* portion of the crowd accepted my challenge, my hopes are that this talk will directly result in a better community for the Cincinnati area and its surrounding communities - i.e., more successful entrepreneurs and startups, leading to a stronger local/regional economy.
I spoke with undergraduate and graduate students at the University of Colorado - Boulder, about the ins and outs of transitioning from a student to a startup employee.
http://startupcu.com/sept-19th-meeting/
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Fast Forward: Deploying our best selves, to build the future of developer communities.
1. FAST FORWARD
DEPLOYING OUR BEST SELVES,
TO BUILD THE FUTURE OF DEVELOPER COMMUNITIES.
DevRelCon SF
April Sixteenth • Two-Thousand Sixteen
Tim Falls • VP, Community
Keen IO • tf@keen.io • @timfalls|
Thanks for the kind introduction. And thanks to Josh for setting the stage by catching us up with the history of developer relations, so that I can take the
baton and move forward by looking at our future.
2. FAST FORWARD
DEPLOYING OUR BEST SELVES,
TO BUILD THE FUTURE OF DEVELOPER COMMUNITIES BUSINESS.
DevRelCon SF
April Sixteenth • Two-Thousand Sixteen
Tim Falls • VP, Community
Keen IO • tf@keen.io • @timfalls|
…not only the future of developer communities, but the future of business.
3. Me?
So, I’ll start with a little bit about me, to establish some intimacy.
I like to divide life into work/play, so here are a few fun facts about me:
4. PLAY
Past passions:
- the sport of wrestling (for 20+yrs, through university)
- traveling non-stop, because community (still like to travel, but not non-stop)
Present passions:
yoga and meditation
pitbulls and advocacy for the breed
capes
MOVIES!
(sure I like movies, but I’m no “buff;” I mostly include this to help the rest of my talk make sense😜 )
5. PLAY
Past passions:
- the sport of wrestling (for 20+yrs, through university)
- traveling non-stop, because community (still like to travel, but not non-stop)
Present passions:
yoga and meditation
pitbulls and advocacy for the breed
capes
MOVIES!
(sure I like movies, but I’m no “buff;” I mostly include this to help the rest of my talk make sense😜 )
6. PLAY
Past passions:
- the sport of wrestling (for 20+yrs, through university)
- traveling non-stop, because community (still like to travel, but not non-stop)
Present passions:
yoga and meditation
pitbulls and advocacy for the breed
capes
MOVIES!
(sure I like movies, but I’m no “buff;” I mostly include this to help the rest of my talk make sense😜 )
7. PLAY
Past passions:
- the sport of wrestling (for 20+yrs, through university)
- traveling non-stop, because community (still like to travel, but not non-stop)
Present passions:
yoga and meditation
pitbulls and advocacy for the breed
capes
MOVIES!
(sure I like movies, but I’m no “buff;” I mostly include this to help the rest of my talk make sense😜 )
8. PLAY
Past passions:
- the sport of wrestling (for 20+yrs, through university)
- traveling non-stop, because community (still like to travel, but not non-stop)
Present passions:
yoga and meditation
pitbulls and advocacy for the breed
capes
MOVIES!
(sure I like movies, but I’m no “buff;” I mostly include this to help the rest of my talk make sense😜 )
9. PLAY
Past passions:
- the sport of wrestling (for 20+yrs, through university)
- traveling non-stop, because community (still like to travel, but not non-stop)
Present passions:
yoga and meditation
pitbulls and advocacy for the breed
capes
MOVIES!
(sure I like movies, but I’m no “buff;” I mostly include this to help the rest of my talk make sense😜 )
10. PLAY
Past passions:
- the sport of wrestling (for 20+yrs, through university)
- traveling non-stop, because community (still like to travel, but not non-stop)
Present passions:
yoga and meditation
pitbulls and advocacy for the breed
capes
MOVIES!
(sure I like movies, but I’m no “buff;” I mostly include this to help the rest of my talk make sense😜 )
11. PLAY
Past passions:
- the sport of wrestling (for 20+yrs, through university)
- traveling non-stop, because community (still like to travel, but not non-stop)
Present passions:
yoga and meditation
pitbulls and advocacy for the breed
capes
MOVIES!
(sure I like movies, but I’m no “buff;” I mostly include this to help the rest of my talk make sense😜 )
12. DID Y’ALL HERE ABOUT SNAPCHAT?
It’s kinda the best thing on the internet today :P
13. DID Y’ALL HERE ABOUT SNAPCHAT?
It’s kinda the best thing on the internet today :P
23. You?
ENOUGH ABOUT ME. What about you?
Who’s title includes:
- evangelist? advocate? community?
- someone aspiring to have one of those titles
- someone looking to hire one of those people?
- who likes string cheese?
- who writes code?
- who doesn’t write code?
- who’s lives in the Bay Area?
- who flew in for this?
- shout out your home city, if you think you came from the farthest place!
…Okay, now we know a little bit about each other. Let’s move on!
24. Storytime!
I’m gonna tell a story that starts on an airplane (imagine that, right?)
…so I was flying home from London, when I realized I made a big mistake. I’d booked my 2-week wonderfully unplugged vacation in Costa Rica right on
top of this conference.
I was faced with the decision: speech or beach?
As you can see, I’m here now. (and don’t worry - that Costa Rica thing will happen in a few weeks.)
When this realization hit me, I was first amused, then frustrated, then annoyed, and that eventually gave way to a little bit of anger (which subsided to
sadness.)
Instead of making a decision on what to do at that time, I closed the laptop, got my early-delivered special meal (#protip), and turned on the movies.
25. The movie I watched on that flight was The Big Short.
It tells a story based on real events about how profit/$$$, can lead to humans doing stuff that stands to hurt other people. It’s really disturbing.
26. By the #s:
According to the Department of Labor,
~8.7 million jobs were shed from Feb 2008 to Feb 2010,
GDP contracted by 5.1%.
Unemployment rose from 4.7% in Nov 2007 to peak at 10% in Oct of 2009.
27. The next week, back at home in SF, I watched another movie: The Revenant
The Big Short is a modern-day story, enabled by technology, which is obviously relatable to us - especially because most of us remember experiencing
it.
Unfortunately, these profit-driven disasters have been happening for centuries.
The Revenant is also based on true events. It is a story told at the beginning of the Industrial Age. Instead of subprime loans, they were selling furs.
28. In 1823 , as Europeans traveled across America to kill beavers, so that rich people could have fancy fur hats. In the course of this, Native Americans were
displaced and slaughtered - literally.
Side note: this may seem much less relatable to us, but it shouldn’t, because similar things are happening today (see: tar sands in Canada)
But, I digress..
29. To bring my point home, let me get back to that trip to Costa Rica.
In dealing with this mistake, I had to call to and reschedule my fight. As you might imagine, it wasn’t as easy and painless as I’d hoped…
I spoke with the airline representative, and quickly learned that a) they’d made a mistake and b) their mistake added another $150 fee to the $400 in
fees they were trying to charge me for changing the booking. 😕
30. I tried to reason with the customer service rep, but soon found myself in all too familiar situation — the person on the other end of the line suddenly
sounds like a robot. She’s repeating herself over and over. It sounds as if she’s reading from a script. No matter what I say or ask, she just says, “ I’m
sorry, sir, but…”
Corporations like the one that employed this person put structural restrictions around their employees, preventing them from being human and making
decisions and acting in the best interest of their customers. Employees have been stripped of their personal agency. The procedural limitations around
them are such that a customer service agent seems to believe (maybe they know) that they can’t truly help a customer beyond the standard operating
procedures. They can’t use their best judgment and make a decision; they can only transfer you to their supervisor who is always in a meeting. So they
resort to this roboticism (I’m coining this term, btw.)
I’m sure everyone in this room has experienced something similar - with an airline, a cell phone provider, a cable company, etc. These situations are
completely baffling and leave me sad and empty and questioning the future of humanity.
Luckily, there is a competing force that is much bigger…
31. ?
We are at an amazing and important moment in time and space. The industrial age has come and gone. The Digital Revolution has begun and given
birth to the Information Age.
We are here. Meow. And in front of us is a big question mark. But we’re moving forward along that timeline, and our movement is characterized by
significant change…
32. Industrial
Revolution
?
We are at an amazing and important moment in time and space. The industrial age has come and gone. The Digital Revolution has begun and given
birth to the Information Age.
We are here. Meow. And in front of us is a big question mark. But we’re moving forward along that timeline, and our movement is characterized by
significant change…
33. Industrial
Revolution
/—Industrial Age—/
?
We are at an amazing and important moment in time and space. The industrial age has come and gone. The Digital Revolution has begun and given
birth to the Information Age.
We are here. Meow. And in front of us is a big question mark. But we’re moving forward along that timeline, and our movement is characterized by
significant change…
34. Industrial
Revolution
/—Industrial Age—/
Digital
Revolution
?
We are at an amazing and important moment in time and space. The industrial age has come and gone. The Digital Revolution has begun and given
birth to the Information Age.
We are here. Meow. And in front of us is a big question mark. But we’re moving forward along that timeline, and our movement is characterized by
significant change…
35. Industrial
Revolution
/—Industrial Age—/ /—Information Age —/
Digital
Revolution
?
We are at an amazing and important moment in time and space. The industrial age has come and gone. The Digital Revolution has begun and given
birth to the Information Age.
We are here. Meow. And in front of us is a big question mark. But we’re moving forward along that timeline, and our movement is characterized by
significant change…
36. Industrial
Revolution
/—Industrial Age—/ /—Information Age —/
Digital
Revolution
😻 ?
WE ARE HERE.
MEOW.
We are at an amazing and important moment in time and space. The industrial age has come and gone. The Digital Revolution has begun and given
birth to the Information Age.
We are here. Meow. And in front of us is a big question mark. But we’re moving forward along that timeline, and our movement is characterized by
significant change…
37. EVIDENCE OF CHANGE…
And there is much evidence this change - both in the present and future.
For example:
1) HR Departments are “rebranding” to People Teams.
38. EVIDENCE OF CHANGE…
HR People
And there is much evidence this change - both in the present and future.
For example:
1) HR Departments are “rebranding” to People Teams.
39. EVIDENCE OF CHANGE…
HR PeopleHR People
And there is much evidence this change - both in the present and future.
For example:
1) HR Departments are “rebranding” to People Teams.
40. EVIDENCE OF CHANGE…
HR PeopleHR People
…
2) And private equity firms are beginning to focus on their investment in the people within their portfolio companies as much as the businesses
themselves.
41. EVIDENCE OF CHANGE…
HR PeopleHR People
Private Equity firms invest in companies
…
2) And private equity firms are beginning to focus on their investment in the people within their portfolio companies as much as the businesses
themselves.
42. EVIDENCE OF CHANGE…
HR PeopleHR People
Private Equity firms invest in companiesPrivate Equity firms invest in companies
…
2) And private equity firms are beginning to focus on their investment in the people within their portfolio companies as much as the businesses
themselves.
43. EVIDENCE OF CHANGE…
HR PeopleHR People
Private Equity firms invest in companiesPrivate Equity firms invest in companies
Private Equity firms invest in people.
…
2) And private equity firms are beginning to focus on their investment in the people within their portfolio companies as much as the businesses
themselves.
44. EVIDENCE OF CHANGE…
HR PeopleHR People
Private Equity firms invest in companiesPrivate Equity firms invest in companies
Private Equity firms invest in people.
US!
…
3) And the biggest sign of change: US — the community builders, evangelists, and advocates.
The fact that we exist is a huge and clear indication that business leaders are changing their worldview - from one that dismisses the well-being of the
people they touch (community, customers, employees), to one that has that same well-being at the forefront of its concerns. We represent companies
that believe in fostering a healthy community and that doing so is imperative to their business’s success.
45. This is a paradigm shift of great proportions.
And this shift creates great opportunity.
And this opportunity brings with it great responsibility.
46. a paradigm shift
This is a paradigm shift of great proportions.
And this shift creates great opportunity.
And this opportunity brings with it great responsibility.
47. an opportunity
a paradigm shift
This is a paradigm shift of great proportions.
And this shift creates great opportunity.
And this opportunity brings with it great responsibility.
48. an opportunity
a paradigm shift
a responsibility
This is a paradigm shift of great proportions.
And this shift creates great opportunity.
And this opportunity brings with it great responsibility.
50. Should
Must
So, on that timeline, we stand at a crossroads. Where there are plenty of things that we could or should do, and a few things that we must do.
And I believe that WE are uniquely positioned to embrace the opportunity. And that we MUST assume some level of responsibility.
51. WE are uniquely positioned to embrace the
opportunity.
Should
Must
So, on that timeline, we stand at a crossroads. Where there are plenty of things that we could or should do, and a few things that we must do.
And I believe that WE are uniquely positioned to embrace the opportunity. And that we MUST assume some level of responsibility.
52. WE are uniquely positioned to embrace the
opportunity.
WE must assume some level of responsibility.
Should
Must
So, on that timeline, we stand at a crossroads. Where there are plenty of things that we could or should do, and a few things that we must do.
And I believe that WE are uniquely positioned to embrace the opportunity. And that we MUST assume some level of responsibility.
53. WHY US?
Here’s why we must help guide this movement forward - especially in its most formative stages.
- number of developer evangelists, advocates, community pros
- the powerful companies behind us, with resources of capital, technology, and influence
54. WHY US?
Titles*
Evangelist: 29,160
Advocate: 287,761
Community: 824,270
Developer Evangelist: 3,152
Developer Advocate: 2,044
Developer Community: 11,348
*Source: LinkedIn
Here’s why we must help guide this movement forward - especially in its most formative stages.
- number of developer evangelists, advocates, community pros
- the powerful companies behind us, with resources of capital, technology, and influence
55. WHY US?
Titles*
Evangelist: 29,160
Advocate: 287,761
Community: 824,270
Developer Evangelist: 3,152
Developer Advocate: 2,044
Developer Community: 11,348
*Source: LinkedIn
Here’s why we must help guide this movement forward - especially in its most formative stages.
- number of developer evangelists, advocates, community pros
- the powerful companies behind us, with resources of capital, technology, and influence
56. WHY US?
16,544
1,141,191
Titles*
Evangelist: 29,160
Advocate: 287,761
Community: 824,270
Developer Evangelist: 3,152
Developer Advocate: 2,044
Developer Community: 11,348
*Source: LinkedIn
At the high end, there’s over a million of us. At the low end, almost 17 thousand of us (just on LinkedIn.)
57. And we have great reach! Any one of us could write an article or build a hack that gets to the front of Hacker News tomorrow. From there it could easily
go upstream to TechCrunch. And from there, it could just as quickly move to mainstream in the New York Times. And now we’re reaching millions if not
billions of people. That’s real reach, which enables real influence.
58. And we have great reach! Any one of us could write an article or build a hack that gets to the front of Hacker News tomorrow. From there it could easily
go upstream to TechCrunch. And from there, it could just as quickly move to mainstream in the New York Times. And now we’re reaching millions if not
billions of people. That’s real reach, which enables real influence.
59. And we have great reach! Any one of us could write an article or build a hack that gets to the front of Hacker News tomorrow. From there it could easily
go upstream to TechCrunch. And from there, it could just as quickly move to mainstream in the New York Times. And now we’re reaching millions if not
billions of people. That’s real reach, which enables real influence.
60. And we have great reach! Any one of us could write an article or build a hack that gets to the front of Hacker News tomorrow. From there it could easily
go upstream to TechCrunch. And from there, it could just as quickly move to mainstream in the New York Times. And now we’re reaching millions if not
billions of people. That’s real reach, which enables real influence.
61. Industrial
Revolution
/Industrial Age//Information Age/
Digital
Revolution
😻
🚀
So, again, we’re at this place in time and space moving along our timeline. And we have an opportunity to steer our rocket ship in the future full of
companies who are human; companies full of people who care about the other people they work with and affect; businesses that behave with empathy
and compassion toward the communities they impact.
A future where the companies that fail to cultivate healthy relationships within their community also fail to stay alive.
62. The rest of this talk is about how we can bring our best selves to this adventure, which will be challenging to say the least…
63. And to make the rest of this journey more fun, we’ll stick to our movie theme, only this time with a film this crowd might relate to a little more than the
others I mentioned…
Enter: STAR WARS CRAWL
It is a period of transition. A shift is happening, toward a more human approach to business. We must prepare ourselves to seize this moment of
opportunity and restore freedom to the galaxy.
(watch video here: https://youtu.be/TYZEtMF1PU4)
64. And to make the rest of this journey more fun, we’ll stick to our movie theme, only this time with a film this crowd might relate to a little more than the
others I mentioned…
Enter: STAR WARS CRAWL
It is a period of transition. A shift is happening, toward a more human approach to business. We must prepare ourselves to seize this moment of
opportunity and restore freedom to the galaxy.
(watch video here: https://youtu.be/TYZEtMF1PU4)
65. We’re just about ready to shift into hyperdrive and take this ship forward…
70. INTROSPECTION
I ask for your participation once again, but no need to raise your hands. Just think inside your head. The following questions are meant to encourage you
to be introspective, asking yourself “why?”
Why are you here today at this conference on Saturday?
…is it because your boss asked you to be here?
…because you wanted to come learn more about your craft?
…because you think it will help you achieve some metrics to which your team has been held accountable? (eg, recruits, brand/product awareness,
signups)
…is it because you knew you’d get to see a bunch of old friends and meet new ones?
And why are you in this role? Whatever role you’re in, whatever title you have, why is that you? Why have you chosen this path at this point in your
career/life?
…is it because of chance? right place/right time? (that’s part of why I’m here, I think)
…because you were meant to be part of this movement? (also, part of why I’m here, I think)
…because you were tired of writing code every day and wanted to get out of the office more often?
…is it because you’ve always wanted to travel the world, and the military seemed like an inferior option?
…or maybe, simply, because you love to help people and feel the feeling of knowing you just made someone else’s life more enjoyable, more fun, and
71. INTROSPECTION
WHY’S & I’S
?
I ask for your participation once again, but no need to raise your hands. Just think inside your head. The following questions are meant to encourage you
to be introspective, asking yourself “why?”
Why are you here today at this conference on Saturday?
…is it because your boss asked you to be here?
…because you wanted to come learn more about your craft?
…because you think it will help you achieve some metrics to which your team has been held accountable? (eg, recruits, brand/product awareness,
signups)
…is it because you knew you’d get to see a bunch of old friends and meet new ones?
And why are you in this role? Whatever role you’re in, whatever title you have, why is that you? Why have you chosen this path at this point in your
career/life?
…is it because of chance? right place/right time? (that’s part of why I’m here, I think)
…because you were meant to be part of this movement? (also, part of why I’m here, I think)
…because you were tired of writing code every day and wanted to get out of the office more often?
…is it because you’ve always wanted to travel the world, and the military seemed like an inferior option?
…or maybe, simply, because you love to help people and feel the feeling of knowing you just made someone else’s life more enjoyable, more fun, and
72. I probably wouldn’t be too far off, if I guessed that this room’s collective answer to those Q’s encompassed all of those answers and many more.
What’s really important as we move forward: the motivations behind your answers to those questions (and others) and how close to your heart you
hold each one of those motivations.
This will influence the way you interpret the rest of my message today and the way you apply it in your life/work next Monday and going forward.
75. Of course, we’ll need some lightsaber crystals (and maybe a dependable droid) by our side. These crystals: a set of tools to help us navigate the
unknown universe of tomorrow’s corporate world.
My 3 lightsaber crystals for you, on your journey…
76. "The crystal is not, by itself, the power
source of the weapon.
…for a Jedi, the lightsaber becomes more: it
is a manifestation of a Jedi's connection to
the Force."
Of course, we’ll need some lightsaber crystals (and maybe a dependable droid) by our side. These crystals: a set of tools to help us navigate the
unknown universe of tomorrow’s corporate world.
My 3 lightsaber crystals for you, on your journey…
77. 1
Your first crystal:
Effective communication
Without a doubt, we need to be better at expressing what we do and why we do it.
78. EFFECTIVE COMMUNICATION
1
Your first crystal:
Effective communication
Without a doubt, we need to be better at expressing what we do and why we do it.
83. Effective communication must be a two-way road:
- it’s not only about how you communicate to others, but also how you receive and interpret signals from others
- eg, avoiding pitfalls: cognitive distortions (i.e., jumping to illogical conclusions, in the absence of context)
85. Qualitative
…
2) It must also be qualitative, so that those who prefer the language of anecdotes can reach a point of understanding.
86. Tell a story with both numbers and words. Get creative, and achieve a balance - formulate your communication based on an understanding of your
audience.
They goal is to communicate so well to others, that they can effectively re-communicate it to their an audience of their own.
87. E.G., ESTABLISH FILTERS
Example: at Keen, our sales team asked, “How do we approach sales in a community-minded way?”
Instead of trying to tell them how to do their jobs, we encouraged them to apply the filters of Humanness, Helpfulness, and Honesty (truth
+transparency) to all of their communications/interactions with prospects and customers.
88. E.G., ESTABLISH FILTERS
Human
Helpful
Honest (transparent)
Example: at Keen, our sales team asked, “How do we approach sales in a community-minded way?”
Instead of trying to tell them how to do their jobs, we encouraged them to apply the filters of Humanness, Helpfulness, and Honesty (truth
+transparency) to all of their communications/interactions with prospects and customers.
91. PARTICIPATION
Participation is about involving in community efforts your coworkers — namely those who are not on the evangelist/advocate/community team.
This tactic strongly complements effective communication, by facilitating the first-hand experience of community-building. This experience is perhaps
the best way for someone to fully understand what you do and why you do it.
92. E.G., PARTICIPATION
AFTER DARK WITH KEEN IO
EXPLORATORIUM
Example: Keen IO night at the Exploratorium.
We took ~100 community members to a science museum in SF. With only 3 community team members in town, we need to enlist other Keenies to
participate and engage with our guests. 15-20 employees came out and did just that. And they experienced for themselves, what we do and why we do
it.
93. INCLUSION
Inclusion (for the purposes of this conversation) is about ensuring involvement from all walks of life within your community.
- this a necessary/critical part of the shift
- it’s happening throughout society, slowly but surely
- we must blaze the trail forward and set an example for the business world
- right now, our industry is not doing so hot in this category, but we can
In order for healthy inclusion to be the norm, we must be mindful and put forth a real, conscious effort. It will require lots of self-awareness, mindfulness,
and intentional, deliberate behavioral adjustments.
94. E.G., INCLUSION
“First SV talk I've attended with an all female
panel where the topic isn't women about
women in tech #datainformed #babysteps”
Because talking the talk isn’t enough, I wanted to show an example of the walk being walked:
This is from a meetup at Keen IO HQ in SF. SJ, from our community team, is very diligent and intentional in ensuring that women are included in our
events. Though she didn’t try to make this panel an all-women panel, it turned out that way. And this is a quote from from one of the attendees of that
meetup.
95. 3
Your third crystal:
Begin within yourself.
This might strike you as a selfish thing, especially since our position (and thus our tendency) is one of selflessness. But, it’s not.
In order to go out be a shining, positive light in the world, we must first focus on being our best and most nourished selves. We can’t do our job -
helping others - if we haven’t first helped ourselves.
96. BEGIN WITHIN
3
Your third crystal:
Begin within yourself.
This might strike you as a selfish thing, especially since our position (and thus our tendency) is one of selflessness. But, it’s not.
In order to go out be a shining, positive light in the world, we must first focus on being our best and most nourished selves. We can’t do our job -
helping others - if we haven’t first helped ourselves.
97. Our self-care must focus equally on both physical well-being and mental hygiene. We often forget both, but as a society we much more neglect the
latter (mental hygiene.)
98. physical well-being
Our self-care must focus equally on both physical well-being and mental hygiene. We often forget both, but as a society we much more neglect the
latter (mental hygiene.)
99. physical well-being
+
mental hygiene
Our self-care must focus equally on both physical well-being and mental hygiene. We often forget both, but as a society we much more neglect the
latter (mental hygiene.)
100. Let’s face it, we can be a woeful bunch 🙄 I’m guilty as much as the next person, and we are such with good reason.
But, there’s a Tibetan Buddhist philosophy that could be useful for us in these times of self-pity, and goes something like this:
Pain is inevitable; suffering is optional.
eg, the pain of traveling 75% of the time sometimes just comes with the territory, but the amount of time/energy we spend suffering from that is up to
us — we can reframe our suffering from the weekend we worked or our lack of sleep; we can plan differently (eg, always non-stop if possible/no
layovers; saying NO to the opportunity to which you just “can’t” say NO, and/or simply not dwelling on it and instead focusing on the amazingness that
came along in balance with that pain.
101. pain is inevitable
Let’s face it, we can be a woeful bunch 🙄 I’m guilty as much as the next person, and we are such with good reason.
But, there’s a Tibetan Buddhist philosophy that could be useful for us in these times of self-pity, and goes something like this:
Pain is inevitable; suffering is optional.
eg, the pain of traveling 75% of the time sometimes just comes with the territory, but the amount of time/energy we spend suffering from that is up to
us — we can reframe our suffering from the weekend we worked or our lack of sleep; we can plan differently (eg, always non-stop if possible/no
layovers; saying NO to the opportunity to which you just “can’t” say NO, and/or simply not dwelling on it and instead focusing on the amazingness that
came along in balance with that pain.
102. suffering is optional
pain is inevitable
Let’s face it, we can be a woeful bunch 🙄 I’m guilty as much as the next person, and we are such with good reason.
But, there’s a Tibetan Buddhist philosophy that could be useful for us in these times of self-pity, and goes something like this:
Pain is inevitable; suffering is optional.
eg, the pain of traveling 75% of the time sometimes just comes with the territory, but the amount of time/energy we spend suffering from that is up to
us — we can reframe our suffering from the weekend we worked or our lack of sleep; we can plan differently (eg, always non-stop if possible/no
layovers; saying NO to the opportunity to which you just “can’t” say NO, and/or simply not dwelling on it and instead focusing on the amazingness that
came along in balance with that pain.
103. Humans are capable of being self-aware, which gives us the capacity to be introspective, which (when practiced) leads us to be more mindful of our
presence and impact on the world around us. This is a magical set of super powers, which we should recognize and employ in the best, most positive
ways possible.
104. Self-awareness
Humans are capable of being self-aware, which gives us the capacity to be introspective, which (when practiced) leads us to be more mindful of our
presence and impact on the world around us. This is a magical set of super powers, which we should recognize and employ in the best, most positive
ways possible.
105. Self-awareness
👇
Introspection
Humans are capable of being self-aware, which gives us the capacity to be introspective, which (when practiced) leads us to be more mindful of our
presence and impact on the world around us. This is a magical set of super powers, which we should recognize and employ in the best, most positive
ways possible.
106. Self-awareness
👇
Mindfulness
👇
Introspection
Humans are capable of being self-aware, which gives us the capacity to be introspective, which (when practiced) leads us to be more mindful of our
presence and impact on the world around us. This is a magical set of super powers, which we should recognize and employ in the best, most positive
ways possible.
107. Introspection Happy Hour
Self-care can happen through community, too:
Introspection doesn’t have to happen in a room by yourself; it can happen within a communal environment (eg, in the office)
Example: Introspection Happy Hour — we do this at Keen every Thursday afternoon - at the office for our SF team, and on a Google Hangout for all our
remote folks. We break into small groups and share our feelings and emotions with each other. Wanna try it? Come on by and experience this with us!
109. We are human.
Humans are capable of so much.
(Even shaping the future of business)
(Know it. Believe it.)
110. Some say,
our potential is without limit.
We are human.
Humans are capable of so much.
(Even shaping the future of business)
(Know it. Believe it.)
111. Remind you of anyone? 😉
Recognize it, then do everything you can to realize it.
112. We have been chosen by our companies/employers/teams to represent the humanness behind the businesses.
With sufficient self-care, self-discovery, and self-actualization, we can become the best version of ourselves. Only by being our best selves can we go out
into the world and spread the positive energy we mean to share. And only with that positive energy can we be maximally effective in playing our role in
the business’s success.
Isn’t it amazing and aren’t we privileged for this reality? That the better we treat ourselves, the better we’ll be at our jobs, and the more successful our
companies will be today/tomorrow.
113. /Information Age/
Digital
Revolution
😻
🌌
To recap the flight path for this impending journey into our future:
- A movement is happening, and we’re part of it.
- The opportunity to guide this change is immense, as is the importance of its guided direction
- WE are uniquely well-positioned to seize this opportunity and help shape the future of business.
As seen in the history of developer relations, we embarked upon this path a long time ago. We know that it’s a path of empathy and compassion and
care for the people and communities we touch. We know that it’s much different than the path that far too many modern corporations are following:
that which dismisses, neglects, and even harms the communities they touch and the lives they impact.
114. /Information Age/
Digital
Revolution
😻
🚀
🌌
To recap the flight path for this impending journey into our future:
- A movement is happening, and we’re part of it.
- The opportunity to guide this change is immense, as is the importance of its guided direction
- WE are uniquely well-positioned to seize this opportunity and help shape the future of business.
As seen in the history of developer relations, we embarked upon this path a long time ago. We know that it’s a path of empathy and compassion and
care for the people and communities we touch. We know that it’s much different than the path that far too many modern corporations are following:
that which dismisses, neglects, and even harms the communities they touch and the lives they impact.
115. /Information Age/
Digital
Revolution
😻
🌌
To recap the flight path for this impending journey into our future:
- A movement is happening, and we’re part of it.
- The opportunity to guide this change is immense, as is the importance of its guided direction
- WE are uniquely well-positioned to seize this opportunity and help shape the future of business.
As seen in the history of developer relations, we embarked upon this path a long time ago. We know that it’s a path of empathy and compassion and
care for the people and communities we touch. We know that it’s much different than the path that far too many modern corporations are following:
that which dismisses, neglects, and even harms the communities they touch and the lives they impact.
116. In order to seize this opportunity and take on this responsibility and create the future we wish for ourselves and others, we must use our power crystals.
These three are only a start; we’ll need powers down the road…
117. 1
Effective Communication
In order to seize this opportunity and take on this responsibility and create the future we wish for ourselves and others, we must use our power crystals.
These three are only a start; we’ll need powers down the road…
118. 1
Effective Communication
2
Participation & Inclusion
In order to seize this opportunity and take on this responsibility and create the future we wish for ourselves and others, we must use our power crystals.
These three are only a start; we’ll need powers down the road…
119. 3
Begin Within
1
Effective Communication
2
Participation & Inclusion
In order to seize this opportunity and take on this responsibility and create the future we wish for ourselves and others, we must use our power crystals.
These three are only a start; we’ll need powers down the road…
132. Bonus notes:
What is your meditation?
- it’s about training your brain. exercising your mind, practicing.
- throughout our lives, we’ve developed certain neural pathways in our brains - they (subconsciously) determine how we view people, how we react to
triggers/situations, etc
Over time, you can form new pathways, through conscious efforts. Being intentional with this practice/training will lead you to be a better version of
yourself, allowing you to go out and be a more positive energy in the world, thus positively affecting those around you.
In a job like ours, where we’re meant to go out and help others. Doesn’t it just make sense that we prepare ourselves to do that by helping ourselves
first?
We have a job that is largely characterized by selflessness. We want to do the best by them; and in order to do so, we must do best by ourselves first…