This document discusses the culture of continuous delivery. It promotes building quality in from the start, keeping the build always deployable, and continuous improvement. Continuous delivery aspects include automating the build, having a deployable build, continuous integration, build pipelines, configuration management, release management, and using Kanban and feature toggles. Practicing continuous delivery leads to a great culture with values like delighted customers and software craftsmanship. It also discusses concepts from neuroscience like how the brain reacts to stress and rewards that relate to continuous delivery practices.