The document discusses SNCB's use of social media. It provides an overview of SNCB's operations serving over 850,000 daily travelers on 3,700 trains across 550 stations. It introduces Kim Castro, the community manager for SNCB's social media accounts. The timeline shows key events that prompted the growth of SNCB's social media presence. It outlines the social media team, tools used, and information sources. Key learnings include the importance of visual communication, anticipating events, and interacting with customers. The takeaways emphasize finding passionate employees, adapting quickly, and engaging on social media.