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Kevin's Profile 2010-01


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Kevin's Profile 2010-01

  1. 1. Kevin Chiu’s Profile 2010-01 email: mobile: 852-9250-2329 linkedin:
  2. 2. EDUCATION 1997 – 1999 Hong Kong Baptist University Bachelor of Social Science Major in Communication – Digital Graphic Communication 1995 - 1997 Semple Memorial Secondary School Form 6 to Form 7 1990 - 1995 South Tuen Mun Government Secondary School Form 1 to Form 5 PERSONAL INFORMATION Date of birth: 27-11-1977 Gender: Male Marital status: Single Address: Room 1625, Wu Pik House, Wu King Estate, Tuen Mun, NT., Hong Kong Mobile: (852) 9250-2329 Email: [email_address] LinkedIn:
  3. 3. Personal Experience
  4. 4. Clients: Compaq, Microsoft, HSBC, Epson, Volkswagen, Sony ▪ Responsible for graphics production - build layout components, email templates, animated GIF banners and basic HTML programming. ▪ Started to use Flash to do motion graphics and website intro. 1999 - 2002 Interactive Graphic Designer
  5. 5. Clients: McDonald’s, HSBC, Microsoft, Fortress, Parkn’ Shop, Xbox ▪ Start handling more sophisticated and large scale websites – Fortress and Parkn’ Shop. ▪ Worked on user experience design, navigation design and also wireframes design for focus group testing. ▪ Created “The Hunting Card” for Classified Post, a revolutionary desktop application for job seekers. 2002 - 2004 Art Director
  6. 6. Clients: McDonald’s, HSBC, Biotherm, SCMP, Citibank, Dragonair ▪ Responsible for idea generation for most of the online works. ▪ Start doing more interactive works for HSBC and McDonald’s. ▪ Leading a team of designers and programmers on a large scale interactive website for HSBC Junior Pack. ▪ Done an award-winning facelift for the SCMP Group website. 2004 - 2006 Associate Creative Director
  7. 7. Clients: McDonald’s, Disney, HSBC, JF, Philips ▪ More focus on the management works and overall profit and loss of the division. ▪ Continue foster the McDonald’s account with the successful Shake Shake Fries campaign, which used the YouTube video as the core element. € Worked with the China team on Lipton and Philips regional. ▪ Worked with the Disney US Team on a large scale website for travel agents. 2006 - 2007 Managing Partner, Creative Director
  8. 8. Clients: McDonald’s, Volkswagen, Disney, MTR, Philips, KLM, ▪ More and more traditional clients look for digital exposures. ▪ Created a blog for MTR Club to communicate with their consumers for valuable feedbacks and insights. ▪ Re-branded Volkswagen through an engaging online campaign and an exciting outdoor racing competition. ▪ McDonald’s remains the ground for testing new digital ideas. ▪ Created a launch minisite and a fully animated training for Disney Travel Trade. 2007 - Present Creative Director
  9. 9. Recent Awards
  10. 10. Cannes Lions 2009 Vita It’s Dead Fruity! € Media Lions - Bronze Webby Awards 2009 Volkswagen Challenge € Mobile - Experimental and innovation Nominee € Interactive Advertising - Environmental and Experience Marketing Official Honoree MTR Club "Love Our Site" Blog € Websites – Government Official Honoree OneShow Interactive 2009 Volkswagen Challenge € Brand Gaming Offline Merit London International Awards 2009 3D McNuggets Dip € Online Games Silver Digital Media Awards 2009 3D McNuggets Dip Media Innovation Bronze Longxi Awards 2009 3D McNuggets Dip Best Use of Game - Bronze Best New Use of Others - Merit Kam Fan Awards 2009 Vita It’s Dead Fruity! € Best Integrated Media Campaign Bronze McDonald‘s Hello Kitty Bot € Best Consumer Insights/ Strategic Thinking for Media Bronze 2009 EFFIE Awards Volkswagen Challenge € Gold
  11. 11. The 5th SINA Online Ad Awards McDonald's Big n' Tasty € Top 10 Most Favorite Online Ad Awards € My Most Impressive Online Ad Award € My Most Favorite Online Ad Award 2008 EFFIE Awards McDonald's Small Moments of Connection € Silver McDonald's RMHC - Part of Me, Part of My Community € Finalist McDonald's Dim Jack VS Dim Cin € Finalist Longxi Awards 2008 McDonald's Shake You Facebook App € Best New Use of Others - Merit Kam Fan Awards 2008 Vita Juice € Best Online Advertising Finalist Volkswagen Challenge € Best Outdoor Alternative Media Finalist € Best Direct / Interactive Campaign Finalist Digital Media Awards 2008 MTR Club "Love Our Site" Blog € Best Loyalty Campaign Silver Volkswagen Challenge € Automotive Silver
  12. 12. Works Links
  13. 13. Volkswagen Volkswagen Challenge KLM Fill A Plane MTR Love Our Site Blog Vita Juice It's Dead Fruity Predator or Prey McDonald’s 3D McNuggets Dip McDonald’s Soft Hard Rangers McDonald’s Hello Kitty Live Messenger McDonald’s McCrispy McDonald’s Shake You Facebook App McDonald’s Shake Shake Fries