TT presentation updated (2)
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The document introduces the Turbo Transport Service (TT), a new taxi-like scooter service in Egypt. TT aims to provide an alternative transportation option during traffic jams. Customers will drive the scooters themselves between major hotspots in Cairo. The service plans to start in Cairo and expand across Egypt. TT's marketing strategy will position it as the easiest and most time-saving transportation option. Advertising and promotions will include social media, brochures, billboards, radio/TV ads, and sponsorships. Customer service will be available 24/7. Potential difficulties include governmental corruption, unstable politics, and long procedures.
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Tactical Brand Marketing Plan - UBER Munich, Germany
TT presentation updated (2)
- 1. Turbo Transport Service Dr. Ahmed Kamel Scooter team - Prepared by : Nehal Mohamed. Heba Abo Zaid. Moustafa El Limony. Karim Magdy. Hagar Osama. Hebatallah Osama. Samer Sayed. TT
- 2. TT TT ’s Mission Let’s watch this video https://www.youtube.com/watch?v=NnLObv3mBVA
- 3. TT TT ’s Mission How can I go to Downtown on this traffic jam? By Bus By Taxi By Metro By Scooter
- 4. TT Product - We introduce a new concept to the Egyptian streets which is the Turbo Transport Service (TT). - The TT service is a new taxi-like scooter service, however, the customer is the driver in our case. - TT have a stop in the Cairo’s major hotspots such as 6th of October, Mohandessein, Zamalek, Downtown, Maadi, Heliopolis, Nasr City and New Cairo
- 5. TT SWOT Analysis Strengths 1. Scooters are economic in usage, they save gas. 2. One of the fastest and time saving solutions. 3. Decreases stress. 4. Friendly environment. 5. Having stations all over Cairo makes it easy to reach the station. 6. The scooters are going to support GPS. 7. Smart Card. Weaknesses 1. Scooters are not safe as public transportation. 2. Scooters will not be the most ideal for groups. 3. Scooters are open air. 4. We are going to start in Cairo only.
- 6. TT SWOT Analysis Threats 1. Community. 2. Culture. 3. Resistance from females. 4. Stealing. 5. Low prices of some kind of transportations. Opportunities 1. Seasonal campaign. 2. Public transportation disadvantage. 3. Partner ship with M.O.I .
- 7. TT
- 8. TT
- 9. TT Marketing Strategy To be the first way of transportation the comes to it’s target customer's mind. TT ’s Mission
- 10. TT • TT will position itself as the easiest and most time saving transportation inside the country.. Positioning TT Unlike all other transportations, TT is a private transportation as you don’t have to share it with stranger or even a driver • TT is not just for adults as a 16 years student can ride it as long as s/he has the license. •From TT slogan تربو يا فين على it offers you an easy transportation way with reasonable price to go wherever you want not just one single destination.
- 11. TT TT Marketing Strategies First Phase • Creating the Hype before launching TT service. • The ideal method to reach this purpose is a Teaser advertisement campaign. Second Phase • Creating customer awareness of TT (Awareness campaign is the method will be approached in this phase includes the following): -Booths in our target markets. -Launching www.turbotransport.com website. -Spreading on all social media channels. Third Phase • Expanding TT’s customer base (Methods will be approached): -Partnering with related services such as Bey2olak. • -Launch TT mobile application with all the supportive services.
- 12. TT TT ticket pricing will be based on how much our customer is willing to pay. Price Marketing Program 6th of October, Mohandesin, Zamalek, Downtown, Maadi, Heliopolis, Nasr City and New Cairo Distribution
- 13. TT • Social media ads. • Brochures in universities, schools, business parks • Billboards. • Radio and T.V ads. • Partnering with related services like Bey2ollak. • Contracting with big brands to use TT scooter as an interface for their advertisements (Sponsorship). Advertising and Promotion TT will have a 24/7 customer service which will act as TT backbone to maintain customer satisfaction levels. Customer Service Marketing Program
- 14. TT Conclusion •Governmental Corruption. •Unstable political situation. •Long Procedures. Difficulties
- 15. TT definitely it is ….
- 16. TT Thank You Any Questions?