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![“focus […] means saying no
to the hundred other good
ideas that there are. You
have to pick carefully.”
(Steve Jobs)
@AidanMcCullen](https://image.slidesharecdn.com/radiowavesofchange-170413230810/85/Radio-waves-of-change-49-320.jpg)
Uploaded byAidan McCullen
Radio waves of change
The document discusses the challenges and opportunities in the radio industry amidst rapid technological changes like AI and the rise of streaming services. It provides strategies for adapting to these changes, emphasizing the importance of understanding the audience, leveraging digital ecosystems, and embracing AI in marketing. Key concepts include the need for innovative thinking, community engagement, and a forward-looking approach to business.
Radio waves of change
- 1. Business Imagination Studio @AidanMcCullenamccullen@katawave.com RDE#17
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- 3. “Radio-Waves of Change- Radio in a World of Artificial Intelligence, Driverless Cars and a Radio-less Generation” @AidanMcCullen
- 4. “Radio-Waves of Change- Radio in a World of Artificial Intelligence, Driverless Cars and a Radio-less Generation” @AidanMcCullen
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- 7. “If the rateof change on the outside exceeds the rate of change on the inside, the end is near” - Jack Welch
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- 10. Half Empty HalfFull
- 11. Half Empty HalfFull
- 12. Half Empty HalfFull
- 13. Let’s Talk aboutthe benefits of IceHalf Empty Half Full @AidanMcCullen
- 14. “Sometimes you needto do more than think outside the box…sometimes you need to change the box.” - Barry Winkless, Chief Imagination Officer, Katawave
- 15. frenemy noun one who pretendsto be a friend but is actually an enemy @AidanMcCullen
- 16. 1. Know TheFrenemy
- 22. “The difficulty liesnot so much in developing new ideas as in escaping from old ones” John Maynard Keynes @AidanMcCullen
- 23. 2. Embrace the“Trialogue”
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- 33. Make Ripples with theSplash
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- 36. 64% of householdsget a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu 23% of all adults stream Netflix daily – compared to 6% in 2011 81% of Netflix streaming users watch Netflix on a TV set @AidanMcCullen
- 37. Invest in DigitalEcosystem: Apps, Sites, Loyalty, Data, Video, and often overlooked Distribution! @AidanMcCullen
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- 43. The 4 R’s •Right Customer • Right Message • Right Channel • Right Time @AidanMcCullen
- 45. The 4 S’s •Searchable • Shareable • Snackable • Superfast
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- 49. “focus […] meanssaying no to the hundred other good ideas that there are. You have to pick carefully.” (Steve Jobs) @AidanMcCullen
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- 56. Your Content IsIts Marketing Have A Great Story Have A North Star 3rd Guideline
- 57. Your Content IsIts Marketing Have A Great Story Have A North Star 3rd Guideline Ai can help hugely with Marketing
- 58. Your Content IsIts Marketing Have A Great Story Have A North Star 3rd GuidelineVR can help Engage Audience
- 59. 6. Know theimpact of what is coming
- 60. Your Content IsIts Marketing Have A Great Story Have A North Star 3rd Guideline
- 61. Your Content IsIts Marketing Have A Great Story Have A North Star 3rd Guideline Radio no Longer King of Car 1. Leisure 2. Productivity 3. Sleep
- 62. Your Content IsIts Marketing Have A Great Story Have A North Star 3rd Guideline Sharing Economy
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- 65. 7. Be “O”Shaped– In every way
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- 75. 8. Embrace “Social”Frenemies
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- 89. 9. Be MoreHuman
- 93. 10. Look throughthe Windscreen not the Rear View Mirror
- 102. 1. Know TheFrenemy 2. Embrace the Trialogue 3. Lose Time 4. Embrace Ai and MR/AR/VR 5. Know the Impact of what is coming – have a plan 6. “Be” Digital 7. Be More “O” Shaped 8. Embrace the Social Frenemy – not too much 9. Be More Human 10. Look through Windscreen
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- 105. Business Imagination Studio @AidanMcCullenamccullen@katawave.com RDE#17
Editor's Notes
- #51 consistent reach, at the expense of the occasional hit article? consistency is better than the occasional hit. Our customers — major brand advertisers — want us to stick to a schedule. They want even pacing of their advertising campaigns. They would rather us have a consistent and positive outcome It’s probably also good for readers, who see more diversity of content in their feeds. http://digiday.com/publishers/latest-facebook-tweaks-good-publishers/