This document discusses how change is impacting everyone's lives and businesses. It provides tips for dealing with change, such as innovating continuously and integrating across communication channels. Key business leaders like Apple, Amazon, Nike and Walmart are used as examples of companies innovating to remain leaders. While technology provides opportunities, it can also be distracting. The future of mail and newspapers involves continuing declines in print that requires businesses to integrate across new platforms. The overall message is to embrace change and drive innovation and integration.

1. Meeting the Challenge of Change

2. “Toto, I don’t think that we are in Kansas anymore!”

3. Our Rapidly Changing World“May you live in interesting times”If you feel stressed, you are not aloneEverything is changing and impacting all aspects of our lives“Not the World we grew up in” – That Used to Be Us – Friedman“Generations” as the great differentiator in our response to change – who you are determines much of how you thinkIs this the new ‘normal’…yes!

4. Today’s MissionTalk about How Change is impacting all of usChange is disruptive and technology distractingInnovation as a key driver for positive change & growthTools and Recommendations for the knowledge you needQuestion period at the end…but if just you can’t hold it – speak up

5. The New Media Marketplace

6. Crowd Sourcing on Your Digital ProclivitiesTextingTweetingFacebookingPosting / BloggingLinkedInYelp / ForesquareGoogle +MySpaceNike +ReaderHow many are doing integrated marketing now

7. Technology Comes at a PriceLos Angeles Times, Sunday October 2, 2011Following a family from OC on the aspects of how we leave digital footprints everywhereNearly all sites on the web follow – cookiesiPhones record location and activitiesData is sold to data aggregators.Even I am alarmed – we tend to forget how open we are

8. Origins of My POVStudied American, European, Russian and Japanese history. History is great for perspective and has served me well.I have extensive experience and success leading sales and leading organizationsStart-ups and Turnarounds are my hallmarkIam an Early Adopter and kind of geek on technology

9. My ExperienceDisneylandXeroxNuclear PlantsHarte-HanksOC RegisterDiversified DirectSigns of SupportNames In the NewsDirect List TechnologyConsulting – Bunch & CoTrojan WireBlogebrityBlogs with BallsBallers NetworkSEO IntelligencePinacol / BlazoncoInterActTeamworksAnalog Sherpa

10. Genesis of Analog SherpaAn off shoot of my 20 year consulting Lyn Bunch & Company.Guide people up the digital mountain, and back down again!Consult and strategize with individuals and organizations with a focus on the integration of digital and analog skills and tools to emerging business situations.Most of my clients by relationship or referralsAlso into Behavioral Technology and Digital Humanities

11. The Elephant in the Room TodayThe declining volumes & revenues for direct mail & print advertising – newspapers.This is my core business areas, and where most of my clients have been over the last 20 years.USPS Plan – I love the honesty, but will cause dislocation and with political riskNewspapers – News without Paper

12. Change - It’s All About the Cheese Who Moved My Cheese – Dr. Spencer JohnsonSmall book with very large sales in 1998Still going strong…if not stronger todayAbout coping with changeWe were feeling the impact of the changes back then, and even more today

13. Generational Impact on BusinessTraditionals – Before 1946Boomers – Beginning 1946 ending in 1964Generation X – Mid Sixties to Mid Seventies – 51MMillennials – Mid Seventies – 75MEach generation has it’s own unique characteristics including work and communications styles – causes friction between generations

14. What Digital Natives Look Like in Their Habitats

15. What DN’s Wear to Their Wedding

16. The Path of TechnologyTrend line of history – both building and cumulativeWhat Technology Wants – Kevin KellyWhere Good Ideas Come – Stephen JohnsonFollow the inventors and creators, but invest in the 2nd movers – that’s where the money is.

17. The Three I’sThese are three key areas that I focus on in my initial consulting with new clients. I’ve found that they are helpful in 80% of new engagements…InnovationIntegrationImplementation

18. InnovationInnovation takes many forms for major to minorDisruptive innovation – coined by Clayton ChristiansenLittle Bets – Peter SimsInnovation should be a continual process in every orgranization – is the key to digital world

19. Tips on How to Innovate from Borrowing Brilliance (Left)Defining – Deine the problem you are trying to solveBorrowing – Borrow ideas from places with a similar problemCombining – Connect and combine these borrowed ideasIncubating - All the combinations to incubate into a solutionJudging – Identify the strength and weakness of the solutionEnhancing – Eliminate the weak points while enhancing the strong ones

20. Mastering the 5 Skills of Disruptive Innovators (Right)Discovery Skill 1 – AssociatingDiscovery Skill 2 – QuestioningDiscovery Skill 3 – ObservingDiscovery Skill 4 – NetworkingDiscovery Skill 5 - Experimenting

21. The Business of Innovation …is ProfitableThe Innovators DNAThe Myths of InnovationThe Art of InnovationThe Myths of InnovationThe Ten Faces of InnovationBorrowing BrillianceLittle BetsThe ComebackThink Better

22. IntegrationIntegration is critical to future success – your customers expect it, and will follow those who do itIntegration includes the total communications channel across multiple media plaformsThe true ‘integrator’ will control the customers buyThe integrator is at the top of the food chainIntegration is strategic – not tactical

23. ImplementationAKA - ExecutionMost organizations are inherently poor at implementation.We like to start things, but follow-up and follow though are HARD for mostI’ve found this to be key to implementing change and innovation – takes time and diligent follow through

24. Learning from Key Business LeadersAppleAmazonNikeWalmartFollow others who are breaking away from the pack – why, and how can you use those insights and tools

25. AppleSteven Jobs – the face of innovationA key driver of “Innovation Premium”Several acts and reloads – not all successfulSelling products at a premium – when others can’tDesigning products that people don’t know they needThe Apple store – a sea of blue t-shirtsNew OSX – moves to the Cloud

26. Amazon“The earth’s biggest bookstore”Survivor of the dot com bustSmart learning organizationAmazon ‘Prime’ – double/triple sales volumeOnline advertising dataServer space – the leader in digital server spaceNew tablet is Cloud driven – fits Amazon model

27. NikeWorld’s largest athletic shoe and clothing companyReally a digital platform for sport & technology2007 devoted 80% of marketing into digitalNike + - major tech winBallers Network – not so muchSustainable Business & Innovation Lab – start-up for environment and healthy lifestyles

28. WalmartWorld’s largest retailerPurchase of Kosmix for 300M – ‘social genome’ projectLeading transition to ‘social commerce’ Referrals to e-commerce & FacebookVolumes – live time social media filters6.1M photos daily through830M items on Facebook

29. Lessons Learned from These LeadersThere are second chances…and even thirdsLeaders continue to innovate to remain market leadershipInnovation happen even in mundane applicationsSometimes you follow the crowd – sometimes you lead the crowd, and they will followEngagement sells – online and in-person

30. The Dark Side - DistractionDistraction – Maggie WilliamsAlone Together – Sherry TurkleArticulates the basis for a new study on the relation of digital tools in our lives and workplaceNumerous additional studies in a growing field of study on the negative consequences of our new digital work and life styleMy larger clients are now starting to take this into account in their workplace design and staffing plans

31. Tools YouCan UseGoogle Reader – by Google, a customizable sourceAmazon – Synopsis of all books they sell – reader reviewsgetAbstract – brief synoposis of key business booksAlltop – by Guy Kawasaki – your sources on a web pageFollow companies like: Gallup, McKinsey, Accenture and EdlemanFollow other key thought leaders by linking to themAbove all – stay current and watch trendsYes, and… key to improvization, and a key tool for education and innovation

32. Tech Sites to Trend WatchTech CrunchBGRGizmodoEngadgetMashableLifehackerWired Top NewsARS TechnologyRead Write WebMobile CrunchBoing Boing

33. The Future of MailNo great growth spurts projectedFirst Class mail is like to continue to declineMail will continue to be an integral component of many marketing campaignsAs USPS reduces costs there should be additional opportunities for services to facilitate timely mail

34. The Future of NewspapersNo longer a monopoly with total pricing powerPaid newspaper circulation will continue to decline in US, while increasing in overseas marketsWill become integrated marketing companies that provide targeted advertising services across a number of platformsNewspapers are currently planning for the day they cease to print for daily publication

35. In ConclusionEmbrace change for the opportunities it bringsAggressively look for ways to innovate to take advantage of changing environmentBe THE driver of integration to maintain client controlKeep Calm & Carry On