The editorial discusses how Steve Jobs launched the highly anticipated iPad 2, ensuring huge interest and demand even before its release. It notes that while Apple didn't invent tablets, the iPad became synonymous with them through Jobs' focus on innovation and disruption. By carefully understanding user needs and crafting solutions, Apple dominated the tablet market, showing that disruption, not just innovation, is key to success in today's competitive environment. The editorial encourages leaders to study customers, competition, and technology to design products ahead of their time.

1. EDITORIAL
Disruptive
Creativity
There was muted silence as a frail-looking
man in a black turtleneck and blue jeans took “In these days of
stage at the Yerba Buena center in San Francisco. hyper-competition,
Over the course of the next hour, Steve Jobs took
innovation alone is not
the hundreds of enthusiasts through one of the most
enough; disruption is
anticipated launches of the year, the iPad 2. Within
minutes, the cyber world was abuzz with reports and analysis, needed. ”
blogs, Facebook status messages, Twitter updates, news sites, fed the S H A S H WAT D C
frenzy. Jobs had done it again for Apple; he had ensured that even before the
device was launched, people would be clamouring for it.
iPad’s success is a brilliant instance of how innovation can be truly
disruptive. Apple didn’t invent tablets; the concept has been around for
decades. In fact, the first patent for an electronic tablet used for handwriting
was granted in 1888. The first concept was by Alan Kay in the early 1970’s,
when he came up with the idea of DynaBook. And yet whenever most people
talk about tablets, they start with the iPad. In less than a year (iPad was
launched in Aril 2010), Apple has sold 15 million iPads in 2010 and 40 Blogs To Watch!
million in 2011 so far. iPads account for 95% of the tablet market. Apple
Clayton Christensen - World
achieved this by innovating. By carefully evaluating user needs, and crafted Innovation Forum Presen-
tation
solutions that met them. The company is not inventive, but disruptive.
http://slidesha.re/itnedit1
Apple can be a template for any enterprise that wishes to be successful. Innovate the Future, by David
You need to deliberately look ahead, peer into the future, and design Croslin
http://scr.bi/itnedit2
products and services that will be ahead of their time. In these days of
Chris Anderson: How web
hyper-competition, innovation alone is not enough; disruption is needed. video powers global innova-
As IT leaders, you to need to pick a leaf from Jobs’ biography. Look at things tion
http://bit.ly/itnedit3
around you, talk to customers, keep a tab on competition, check the flow
How P&G Quietly Launched a
of the tech winds. Study, analyse, and evaluate. Once you have done so, Disruptive Innovation
do it again. Only through force of habit, can you be really be disruptive. http://bit.ly/itnedit4
Your views and opinion matter to us.
Remember, Jobs didn’t create Apple in a day, it has been around for over Send your feedback on stories
three decades. and the magazine at editor@
itnext..in or SMS us at 567678
Put on your thinking hat and set on the journey, reminding self that no (type ITNEXT<space>your
peak is too high and no river too deep. Go ahead. Be disruptive!. feedback)
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