Capital FM was chosen to showcase a radio trailer because it has the same target audience as the trailer and that audience is very active online and on mobile devices. Capital FM is popular in most major parts of the UK and has a well-established and popular breakfast show. It was deemed a good choice because over 1 million people listen to its breakfast show, giving it significant influence. An alternative could have been Radio 1 FM which also targets teenagers, but it was passed over because Radio 1 FM does not advertise.