The document summarizes the results of an online questionnaire about a radio trailer advertising a documentary. The questionnaire asked respondents about their age, whether the trailer sounded professional, their rating of the trailer on advertising the documentary from 1 to 10, what word best describes their opinion of the trailer, what was the best part and why, their rating of the sound quality from 1 to 10, and their likelihood of being interested in the documentary from 1 to 5.

1. Audience feedback on
the radio trailer
Online questionnaire results

2. 1. ‘How old are
you?’

3. 2. ‘After
listening to the
radio trailer, do
you believe it
sounds like a
professional
product?’

4. 3. ‘Why?’

5. 4. ‘On a scale of
one to ten, one
being very bad
and ten being
excellent how
well do you think
that the radio
trailer advertises
the
documentary’?

6. 5. ‘which word
best describes
your opinion of
the overall
effect of the
radio trailer?’

7. 6. ‘Why is this?’

8. 7. ‘Can you
name the best
part of the
radio and
explain why?’

9. 8. ‘On a scale of
one to ten, again
one being very
bad and ten
being excellent,
how would you
rate the overall
sound quality
and levels?’

10. 9. ‘On a scale of
one to five, one
being very
unlikely and five
being very likely,
how likely are
you to no be
interestedin
watching the
documentary
that it is
advertising?