This magazine targets females aged 14-20 who are interested in fashion and following trends. They enjoy wearing brands like Hollister and Superdry and use social media platforms like Instagram to share their unique styles. The magazine aims to inspire its readers to be trendsetters and stand out through their fashion choices. The second magazine targets young boys who enjoy skateboarding and urban sports. Its readers are interested in brands like DC and Vans and use YouTube and Vimeo to share videos of their skateboarding tricks and skills. The magazine covers the latest news in skateboarding and helps readers improve their skills through professional photography and editing.

1. RADIO ANALYSIS
By Eugene Cheung

2. MAGAZINE 1
This target audience is mostly towards females
aged 14-20. Would fit into the Youth tribe of
‘stylers’ because they would like to look up
towards their inspiration model and to wear the
latest clothes and brand fashion. Into brands
like Hollister, Superdry and other well known
brands. Would be avoiding clothes brands
which are known as ‘cheap’ like Primark or
others. The class of this magazine would be in
the middle class [C1 and C2]. A sense of being
the one who stands out to the public. To have a
range of styles and clothes. In addition being
the best out of others in weigh, size and others.
Would always use social networks, such as
Instagram, Facebook to share their unique
fashion and to create and start the new trend.
Uploading photos very often and to look
original. Having the best cameras to make
themselves stand out.

3. MAGAZINE 2
The target audience is aimed at young boys
who mostly spend their time outside in
skate parks. Interested in brands like DC
and Vans to become a real skater. The class
would come in the middle class[C1 and C2].
In addition into music which are hard-core
and loud. To share to the public their own
originality of tricks and skills. Using social
networks like YouTube and Vimeo to
express themselves. Using the best camera
and recording systems to capture the wild
moments ever. Dangerous however
talented at the same time. Also into
windsurfing or other life experiencing
urban sports. Into the Youth tribe of
‘skaters’

4. The central image displays
a skater begirding on to a
stair case grind. The
connotation helps the
audience to buy and know
that this magazine is for
urban sports and may help
to progress on how to
perform those tricks. The
target audience would
know that the main
outcome of this magazine
is for sports. Use of
profession cameras and
complex editing
software's to make the
image appealing.
The Plug highlights the
main aspects of the top
news of skating.
Capturing the best
moments while filming
and sharing to others the
excitement and wild
experiences they had.
MAGAZINE 2
Main cover line is bold and
every catching the the
target audience. The font is
rigid and rough in texture
this suggests that skaters
are dangerous however
every challenging with
tricks.
The Barcode which is
used for every
product which is
purchase. Also
includes the price.

5. The masthead is ‘teen
vogue’ which is in a
popular colour, red
and pink suggesting
that it would typically
attract young girls
aged 15 -20. They
have two fonts which
relates with young
girls with the text on
a tilt highlighting it is
informal and more
curvy to match young
girl then ‘vogue’ is
more formal and rigid
of the shapes of the
font.
MAGAZINE 1 ANALYSIS
The barcode with
different prices
depending the
location you live in.
Has a range which is
very handy.