The group had to cut parts from their radio advertisement due to time constraints. They used repetition of phrases and Audacity editing software to combine voices and sounds despite challenges. Their advertisement promoted a surf shop using a catchy slogan and targeting coastal families through characters seeking beach equipment.

1. By Leah Gibbons

2.  When we were recording the parts for our radio advert, we
couldn’t find enough people who were able to be the voices
so we had to ask one person to do two different
characters, but in different voices. It worked quite well and is
also quite humorous.
 Our radio advert was extremely over the time limit so we had
to cut out a lot such as the sound effects and un-important
speaking roles.

3.  We worked quite well, although one of the people
we asked to voice a character wasn’t very confident
and she often spoke quietly into the recorder, so
we often had to record her parts more than once.
 We decided for our radio advert that we would
record each line separately and then put it all
together in audacity. This worked quite well but it
took a lot of time to get everything in the right
order and we struggled to finish it.

4.  We used a lot of repetition, having people exclaim “Waves!” as
often as we could so that our target audience would
remember the name of the shop.
 We wanted to add bedding music to our radio advert and if
we had more time we would do that.
 We made our own sound effects to put into the advert but we
had to cut them out because our advert was too long. We also
made a jingle but we had to cut that out too.

5.  We used audacity to put together and edit our radio advert. It
was really good for cutting out dead space and layering
sounds, for example, we had three separate recordings of
people shouting “Waves!” and using audacity we had these
playing at the same time as if they were together.
 It was hard to use audacity at first but it’s a rather easy
software and I learnt how to use the basics quite quickly.

6.  We created and used a catchy slogan for the shop, “it’s just
the shop you need” so that the viewers will think of the
slogan and remember the shop.
 We used repetition a lot in our advert with the name of the
shop and the slogan so that it will get caught in the target
audience’s head.
 We made our advert short, 30 seconds long so that it
wouldn’t get too boring and will hopefully stay in the viewers
head.
 We didn’t use any sound effects or a jingle as we couldn’t fit
it in our advert.

7.  We are representing beach sporty
individuals or families that live near the
coast by having family characters that need
beach equipment in our advert.

8.  We had some feedback informing us that our
radio advert would have been better with
some bedding music to keep the audience’s
attention. I agree with this.