The documentary profiles the life and career of rapper Kendrick Lamar through interviews and archival footage. It chronicles his rise from struggling artist learning his craft in his hometown to widespread success, detailing his determination, willingness to learn, and striving to achieve his goals. The documentary uses a variety of camera techniques like close-ups, dutch angles, and shots that zoom or tilt to convey Lamar's complexity and the mystery of his upbringing while overcoming obstacles.