Local Food Loop is a smartphone app that connects people to local food producers, businesses, and events near them. It lists over 70 food businesses in the Surf Coast region of Australia and promotes local food. The app aims to expand across more regions in Australia by the end of 2016. It provides free basic listings for food businesses and offers paid premium listings that provide additional marketing features to promote local food and support regional economies.

1. local food loop

2. 40% of people are
passionate about
supporting local
farmers
71% of people think it is
important to know
where their food
comes from
34% of people travel to
regions purely because of
the particular food and wine
available in that region
When choosing new places
to buy food, 90% of people
rely on social networks over
celebrity endorsements
People are looking for local

3. Local Food Loop is a phone app. It connects people to
local businesses that grow, make and serve local food
& drink.
Local Food Loop
The home-grown local food guide

4. Local Food Loop’s power lies in how it makes connections between
wherever you are and where your food has come from.
It puts ‘local’ on the map, literally.
Know where your
food comes from.

5. Searchable ‘finder app’
Caters for the entire food
chain
Shows local food
connections
Promotes businesses that
support local farmers
Enables producers to
identify new sales
opportunities
Allows for regional/LGA
branding
Crowd-suggested
additions
“Localometer” - quick
assessments
Crowd reviews
Promotes food-related
events
What does it do?

6. Where is it?
Right now, Local Food Loop is focussed
on Surf Coast, Bellarine and
surrounds, as well as Farmers
Markets in Tasmania.
It will cover most eastern Australian
regions by the end of 2016.

7. Our Surf Coast experience
Creating opportunities to support local food
businesses during Eat Local Month and beyond

9. Promotion + invitation
within Eat Local Month

11. Business ‘welcomes’

12. 70 Surf Coast food
businesses listed
Mainstream media
promotion for 6, social
media promotion for 55
Demand for info on farm
gates and ‘producer-only’
locations just as high as
bricks and mortar*
Media partnerships are
key
New and existing food
businesses using the app
to locate customers*
Instagram = businesses,
Twitter = foodies,
Facebook = non-foodies*
Window stickers are on-
ground ‘evidence’ for
customers
Has remained ‘sticky’ well
after Eat Local Month
Outcomes and findings

13. Life after Eat Local Month

14. local food loop
www.localfoodloop.com
@localfoodloop
facebook.com.LocalFoodLoop
@local_food_loop
patrick@localfoodloop.com
0430.22.4343
Patrick O’Callaghan

16. Listings
1. Basic listings - free
2. Premium listings
Create and promote offers, profile suppliers, store image/logo, extended
business description.
4. Regional listings
Available to local governments, trade associations, tourism authorities etc.
Purchased on behalf of members or regional businesses, they provide all the
benefits of Premium listings, with the additional benefits of regional keyword
tags, peak body logo and other customised elements.
3. Event listings
Searchable, promotes food-related tourism events in regions. Profile local
suppliers, sponsors, participants etc. Plan to sell event tickets from within the
app.
$
$
$

17. Webster Shandwick’s “Australia Food Forward” Study 2014

18. What is it? Local Food Loop is a smartphone app that guides people to places that grow, make &
sell local food and drink.
Where is it? Right now in Geelong + Bellarine + Surfcoast + Otways, but we’re already adding
food places in Tassie, NSW and Qld.
Who’s listed? Any place that grows, makes or sells local food or drink can be listed in the app.
Who checks what’s local? Right now, it’s a combination of intrepid Local Food Loop people and
app users who can let us know if something’s not quite right, as well as suggest new places to add.
If you’re genuinely committed to using or selling at least a handful of locally sourced foods that you
can point to in your shop, you’ll always be in good standing.
What’s local? Local is anything within 160km (100miles) of where you are. You’re spoiled for
choice. If you want suggestions we can happily make some.
What does it cost? Nothing for a basic listing. They’re free.
Really? Yes, basic listings are free. Of course, we’d love you to pay a few bucks to activate in-app
marketing features (coupons, loyalty, events, premium descriptions, logos, images, regional search
tags, etc) later in 2015, but you’ll always be able to keep your basic listing for absolutely no cost.
Where do I get a window sticker or get my place listed? Email us at
feedme@localfoodloop.com or call 0430.22.4343 and we’ll make it happen.
Quick quiz:

19. Local Food Loop helps regional food businesses
get more local and tourism dollars
Local Food Loop also promotes food-based events by alerting app users to
upcoming attractions in their regions of interest.
• Food and beverage focussed businesses are
promoted as part of the local food scene - media,
social media, events
• In-app promotion drives customers to store-fronts,
markets and farm gates - window stickers, cross-
promotion
• Local economies become stronger when dollars stay
local