The document presents a SWOT analysis of Chipotle Mexican Grill, highlighting strengths such as rapid growth and quality ingredients, while noting weaknesses like a limited menu and high prices. Opportunities for expansion and product line increases are identified, alongside threats from competition and food safety concerns. Citations from various sources provide additional context and insights into Chipotle's business landscape.

1. By Joshua Carter

2. • Steve Ells is the founder
• Founded in Denver
• Mc Donalds invest in Chipotle
History

3. Strengths
1. · Rapid Growth
2. · Good Financial Strength
3. · Quality and Ingredients
4. · Differentiation
- Quality
- Product design
1. · Marketing

4. Weaknesses
· 1.Limited menu
· 2. High prices

5. Opportunities
1. Store expansion
2. Expand Product line

6. Expansion Chipotle

7. Threats
1.· Safety
2.Competition

8. SWOT ANALYSIS: Conclusion
Strengths
· Rapid Growth
· Good Financial Strength
· Quality and Ingredients
· Differentiation
· Marketing
Weaknesses
· Limited menu
· High prices
Opportunities
· Store expansion
· Expand Product line
Threats
· Safety
· Competition

9. Work Cited
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Web. 15 Nov. 2016.
Beach, Cora. "How to Prevent Another Chipotle." QSR Magazine. Marler Clark, 1 Feb. 2016. Web. 15 Nov. 2016.
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Web. 15 Nov. 2016.
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Hann, Christopher. "What You Can Learn From the Simple Brilliance of Chipotle's Design." Entrepreneur. Entrepreneur Media, Inc, 3 Aug. 2013. Web. 16 Nov. 2016.
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