This PowerPoint was used to demonstrate a SWOT analysis of Chipotle.; however, it starts out with the history of the company and branches off into strengths, weaknesses, opportunities, and threats of the firm.
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
It is an Internationalization Proposal for Chipotle. It was made for final Presentation of Global Business class at SUNY New Paltz. Author's names are given in the first page.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
It is an Internationalization Proposal for Chipotle. It was made for final Presentation of Global Business class at SUNY New Paltz. Author's names are given in the first page.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
Marketing Promotions - Chipotle Case: The red foil burrito Cole Ericson
In an Integrated Marketing Communications class, my teammates and I put together a response to a hypothetical Request for Proposal from Chipotle. Our idea is meant to draw attention to Chipotle's own charity fund in an engaging way.
This presentation is part of a report created by a group for Veronica Marshall's Intro to Public Relations class in April 2016. For this presentation, I graphically designed the slide thematics as well as collaborated on the creative ideas and strategies that were presented in the presentation.
This slideshow is an in-depth analysis about Chipotle and their social media usage. Through viewing this slideshow, you will gain a basic idea as to what Chipotle does online and where they see growth for the future.
Chipotle Market Potential Analysis Part 1Mollye Peters
One of the projects in my International Marketing class was to take a domestic company and turn it into an international corporation. My group decided on Chipotle as our company. Everyone in the group worked on this project together but I was specifically focused on the criteria charts on slides 6-12.
Recommendations for Chipotle Mexican Grill Inc.Regina Ip
Provide recommendations for Chipotle Mexican Grill Inc. (Chipotle) to resolve current issues of fierce competition and decrease in market share and revenue
Create an develop advertising plan for successful restaurant as part of team to include situational analysis, objectives, strengths & weaknesses, budgeting, strategy, execution, and evaluation. Direct responsibility for media plan covering strategy, media assessment, targeted execution, and budget allocation for best engagement with sought after market. (2006)
Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.
Based on the case study Chipotle Mexican Grill Quality AtStake. .pdfaminaENT
Based on the case study Chipotle Mexican Grill: Quality At
Stake.
Please answer the following questions accurately and thoroughly.
What were the main shortcomings of the processes? Chipotle Mexican Grill: Quality at Stake
"Perception is reality, and people perceive fresh food to be safe food. But that's not necessarily
the case. Fresh means no chemicals, no preservatives, and that the food isn't processed. And with
that comes a certain amount of risk. Chipotle receives products from a mass number of suppliers.
If you're receiving food from only a few suppliers, it's much easier to manage. If you're receiving
food from over 100 suppliers, it's much more difficult to manage, " - Francine Shaw (Shaw),
President of Food Safety Training
Solution
s, in May 2016 "If there is a silver lining in not knowing for sure what the cause is, it is that it
has prompted us to do a comprehensive reassessment of all of the ingredients we use with an eye
to establishing best practices for the handling of each ingredient we use. The result of this
reassessment is an enhanced food safety plan that should allow us to eliminate or mitigate risks
in this area to a level near zero." - Chris Arnold, Communications Director, Chipotle Mexican
Grill, in December 2015 In July 2017, Chipotle Mexican Grill (Chipotle), a Mexican chain of
fast food restaurants based in Denver, Colorado, provisionally closed a restaurant in Virginia, the
US, after more than 130 customers complained of falling ill and experiencing symptoms
consistent with norovirus. The company reassured its customers that it was maintaining proper
food safety procedures. "Norovirus does not come from our food supply, and it is safe to eat at
Chipotle," said Jim Marsden, Executive Director of food safety at Chipotle. Nevertheless, the
shares of the company declined by 4% as soon as news of the closure of the facility came out. To
add to its woes, on July 18,2017 , three mice were filmed running around a Dallas Chipotle
restaurant. Though the company stressed that it was "an extremely isolated and rare incident",
this development, brought Chipotle once again back in the news for its food safety, an issue that
had been plaguing the company since 2015. At the beginning of 2015, hundreds of customers of
the fast food chain across 14 states fell sick after a series of outbreaks ranging from E. Coli to
norovirus to salmonella. As a result, sales were affected and in January 2016 , they were down
by as much as 36%. In an effort to win back its customers, Chipotle had not only strengthened its
food safety practices, but also spent heavily on promotions and discounts. It also took various
initiatives including testing new menu items like the queso cheese dip and a Mexican dessert
called buuclos. While the company was in the process of regaining consumer trust, the closure of
its facility in Virginia seriously affected its brand image. Though Chipotle soon reopened the
facility in Virginia and no other restaurants in the c.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Running Head JANE’S SITUATIONAL ANALYSIS1.docxjeanettehully
Running Head: JANE’S SITUATIONAL ANALYSIS 1
Title: Jane’s Situational Analysis
Keisha Thomas
Tracy Foote
BUS 330 Principles to Marketing
August 19, 2019
Jane’s situational analysis
Jane’s is one of the leading companies in the world in the food production industry. It has over 40,000 retails in more than 200 countries (Atlanta, Scholarly Editions 2013). Its annual sales range from 35 Billion dollars.
Products and services offered
Jane’s company offers the following products and services to its customers. These products include milkshakes, yoghurts, sandwiches, burgers, bhanjias, beverages and many more types of foods. Its location offers these services during breakfasts, dinners, lunch hours and night hours. These make the company more competitive hence creating a competitive advantage compared to other companies offering the same products and services.
Brief History
The first restaurant was opened in the year 1930 by Jane’s and Peter. It brought about new techniques and innovations in the sector of the food industry. Jane's friends and relatives provided support to Jane's leading to the establishment of more branches. The second branch was opened in the year 1940, ten years after the first branch. In the year 1950 Jane’s Company was registered as a public company. Its first location internationally in the year 1953. The company has continued to grow since the year 1953.
Current competitors
Its largest competitors are the companies that produce sandwiches. Their way of making sandwiches is better compared to Jones Company. They use ingredients that are sweeter and more flavouring. But Jones Production Company is increasing and expanding its menu. It has put more measures in place to improve on its production of sandwiches. It has brought in experts to teach its chef on how to cook better sandwiches.
SWOT Analysis
This analysis is a strategic tool for planning that is used in assessing the company strengths, opportunities, weaknesses, threats and the company’s trend in its plan and projects (50MINUTES.COM. 2015).
Strengths
Equity in the Brand
Jane’s Company has over 40,000 locations, its high sales annually and high experiences in this sector have to lead to the development of a strong Jane’s brand in food production. It also has chefs who are very qualified in their professionals.
The cost of menus is not high
This inexpensive cost attracts more customers in the restaurant. This leads to a rise in its economy leading to a positive economic value.
The company have established various restaurants in different countries and locations
These make its customers get services and products anywhere they are. Their products are easily available to its consumers making it more prosperous in the food industry.
Jane’s food production produces the best bhanjias
The sweetest bhanjias are found in Jane’s restaurant. These attract more people even those who have never consumed bhanj ...
NW Bierhaus Jerky is joining the ever-growing premium beef jerky market and they need to stand out against other artisanal brands. With the budget of $5,000 we created a repositioning campaign, and suggested they change their name to NW Refuge and change their packaging to a more premium packaging based on our primary and secondary research. On this project I worked as the account planner/media planner.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
