The Just Happy Hours App Pitch Deck

1. 1Your Coffee Shop
ANDRIOD AND iOS APP
I N V E S T O R O P P O R T U N I T Y

2. 2Your Coffee Shop
THE MARKET
New in Town
40,093,000 people move each year, about 14% of the population
USER SEGMENTATION
Planning Relocation
17 million plan a long-distance move this year
Traveling for work
1.3 million business trips occur in the US every day
Tourists
75 million tourists visit the US every year

3. 3Your Coffee Shop
OUR BIG IDEA
The Just Happy Hours
app is free for users; it
generates revenue from
paid restaurant
subscribers as well as ad
revenue from multiple
demographic targets.

4. 4Your Coffee Shop
INDUSTRY OUTLOOK
SUCCESS
19.8 Billion
Food & Drink
Sales from Bars /
Taverns Each Year
254 Billion
Food & Drink Sales
from Full-Service
Restaurants Each
Year
30%
Percentage of
Beverage Sales
Generated by Happy
Hour / Late Night
68%
of Americans Try
New Restaurants
Based on Friend
Recommendations
25 Million
Number of users on
Meetup.com, which
charges Organizers,
not Venues

5. 5Your Coffee Shop
THE PROTOTYPE

6. 6Your Coffee Shop
Premium placement in
search results for zip code
GOLD LISTINGS FOR RESTAURANTS
Customize an expanded
listing with special events
and promotions
Create and market happy
hour events

7. 7Your Coffee Shop
REVENUE MODEL
Free for Users
• Download free app for Android or iOS
• Set up happy hours for free at
convenient locations and times
• Happy hours are automatically
announced to other area users
• View RSVPs and RSVP for happy hours
• View in-app ads and Gold restaurant
listings while navigating the app
Free Restaurant Listings
• Standard restaurant listings are free to
provide options for users
• Free listings allow restaurants to see
how other venues are benefiting from
Gold memberships, as well as view in-
app ads
• Gold membership will be marketed to
free restaurant listings
Gold Restaurant Listings
• $299 per quarter, per physical address
• Premium placement in search results
• Customize profile with special offers /
promotions
• Create happy hour events (i.e. Fight
Night, Trivia Night, Karaoke Night)
• Increase incremental drink and food
sales and expand customer base

8. 8Your Coffee Shop
KEY TIMELINE GOALS
Business / Marketing Plan &
Wireframes
App Development (Phase 1)
Secure Funding
App Launch (Phase 1)
App Development (Phase 2)
10/31/17 11/30/17 02/01/18 05/31/18 07/31/18

9. 9Your Coffee Shop
MAJOR COMPETITORS
Happy Hour Finder
Uses phone's location data to find the Happy Hour deals closest to where the user is at the time.
Scoutmob
Finds deals on drinks and dinner; also offers city info and trivia.
Untapped
Finds places that offer craft beers.

10. THANK YOU!
Rachaelle Lynn
rachaelle@justhappyhours.com
727-433-0106