Pinky's Westside Grill is a local restaurant with two locations in Charlotte, North Carolina. The document proposes developing a mobile app to help customers order food and merchandise more easily, assist staff during busy times, and help elevate the Pinky's brand. A mobile app could cost between $1,000-$10,000 depending on features and would aim to attract new customers and make the ordering process more convenient. Competitor and SWOT analyses are included to help inform the mobile marketing plan. User interface, analytics, artificial intelligence, augmented reality, and emerging technologies like self-serve kiosks are also discussed to enhance the customer experience.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
The ever-growing demand of food items from every corner has the led food industry to make a successful pace with the technology. To know more about the benefits associated with the online food delivery apps, read this PPT with Techugo- A top mobile app development company.
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
Appetitoo is a powerful platform that makes you build your restaurant’s own mobile app, with the right tools to engage your customers and encourage them to be proud brand ambassadors!
http://www.appetitoo.com
ChowNow provides restaurants with three channels of online ordering: directly through their 1&1 MyWebsite, on their Facebook page, and on a custom mobile app. All three channels are customized to reflect your restaurant’s individual brand.
In this webinar, we discuss how to increase your restaurant website’s visibility and utility. We also discuss the best practices for branding your website and engaging with your customer base, as well as share some case studies of real restaurants that have implemented online ordering.
Mobile App Features that Help Small BusinessesBizness Apps
Mobile App Features that Help Small Businesses. Check out these mobile app features like push notifications, reservations, mobile shopping, mobile food ordering and others.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
In a rigorous one week design challenged we look at the different UberEats customers and made suggestions on how they can create a truly blended dining experience.
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2020.
The ever-growing demand of food items from every corner has the led food industry to make a successful pace with the technology. To know more about the benefits associated with the online food delivery apps, read this PPT with Techugo- A top mobile app development company.
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
Appetitoo is a powerful platform that makes you build your restaurant’s own mobile app, with the right tools to engage your customers and encourage them to be proud brand ambassadors!
http://www.appetitoo.com
ChowNow provides restaurants with three channels of online ordering: directly through their 1&1 MyWebsite, on their Facebook page, and on a custom mobile app. All three channels are customized to reflect your restaurant’s individual brand.
In this webinar, we discuss how to increase your restaurant website’s visibility and utility. We also discuss the best practices for branding your website and engaging with your customer base, as well as share some case studies of real restaurants that have implemented online ordering.
Mobile App Features that Help Small BusinessesBizness Apps
Mobile App Features that Help Small Businesses. Check out these mobile app features like push notifications, reservations, mobile shopping, mobile food ordering and others.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
In a rigorous one week design challenged we look at the different UberEats customers and made suggestions on how they can create a truly blended dining experience.
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2020.
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2019.
Mobile applications are a vital piece of our regular routine. As indicated by Statista, there are more than 2.7 billion mobile phone users on the planet.We utilize our mobile devices more often in a day and 90% of this mobile time is utilized for different applications.
To know more visit at https://www.thinktanker.io/blog/15-things-you-probably-dont-know-about-mobile-app-development.html
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
E-commerce applications are a bit misleading terminology because it leads to two possible understandings: one, where e-commerce is used as a marketing medium; Retail and wholesale; Auction; E-banking; Booking, and so on.
Looking To Develop A Food Delivery App Like DoorDash? The Complete RundownPixel Crayons
Read the full blog here: https://bit.ly/343BIgY
Connect with us through:
Contact us : https://bit.ly/2Ew2GDx
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixelcrayons
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
There is no doubt that mobile phones have become a necessity for startups and enterprises. As a business person, you must step ahead to start your app development process. Below mentioned is the necessity to develop an app.
Launching an app can be daunting, but it doesn’t have to be. You can launch your app confidently and successfully with the right strategy and preparation.
By understanding the different elements of launching an app, such as choosing the right platform, preparing for user onboarding, and creating a marketing plan, you can ensure that your launch is successful. With the help of AI writing tools, you can also streamline your content creation process and make sure that your messaging resonates with your target audience.
7 Interesting Facts About Building Grocery Delivery Apps.pdfTechugo
Grocery app development involves creating a mobile application that allows users to shop for groceries online and have them delivered to their doorstep. These apps typically allow users to browse and search for products, add items to their virtual cart, and place an order for delivery or pickup. Grocery app development requires a thorough understanding of the needs and preferences of grocery shoppers, as well as the technical skills to create a user-friendly and efficient app. Some grocery apps may also offer features such as personalized product recommendations, loyalty programs, and special deals and discounts to enhance the shopping experience.
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Everything You Should Know About Mobile App DevelopmentMicrobase Infotech
Mobile application development refers to the process of creating applications for “personal digital assistants” and “mobile phones”. These apps are designed to function on a particular mobile platform, be it “Android” or “iOS”, with a specific operating system.
Similar to Pinky's Westside Grill Mobile Marketing Plan (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
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5) Roll the Dice - New Business Models
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Monthly Social Media News Update May 2024Andy Lambert
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Pinky's Westside Grill Mobile Marketing Plan
1. 4.2 PORTFOLIO
COMPONENT: MOBILE
MARKETING PLAN
1
Jeffrey Hutto
June 26, 2021
Kenneth Cossin – Full Sail University
Mobile And Emerging Technology Marketing – Online
4.2 Portfolio Component: Mobile Marketing Plan
Adobe Spark Video Link: https://spark.adobe.com/video/MOKFBjq5VqmVN
2. 4.2 PORTFOLIO
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MARKETING PLAN
2
Introduction
Pinky’s Westside Grill is a local restaurant with two locations in Charlotte, North
Carolina. With a heavy sense of community, Pinky’s has a unique audience due to their
alternative restaurant style which makes for a great channel for communication and innovation
for their local region. Adding a mobile app and expanding the technology in the restaurant to pair
with the Pinky’s Westside Grill app would elevate both the company and the customer
experience. It would free up work from employees to be shared elsewhere, and help the customer
journey flow in a way that helps the company make money and the customer have a happy
stomach!
Goals
Help the customers of the restaurant have an easier time getting their food and
merch
Help the staff of the restaurant manage the stress of rush time much easier
Elevate the Pinky’s brand by offering more than just the food experience through
the app
Update the technology in the restaurant to both pair with the app and help the
customer experience
Value Proposition / Statement
Pinky’s isn’t doing bad as it is by any stretch of the imagination, but having a mobile app
developed for them would only raise the experience that both customers and staff having when
they visit the restaurant. The app would bring in business from those who don’t have time to
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come to t he restaurant to order, or would rather order without having to talk to somebody. The
value this gives is a new demographic of customers, as well as a new product (the app) that they
didn’t have before. The cost for an app of this scale would cost anywhere from $1,000 to
$10,000 depending on the features that Pinky’s decides they would want. (Coding Pixel, 2020)
Paired with good marketing, I can guarantee a rise in business through the mobile app and
potential technological upgrades to the restaurant that can pair well with the app itself.
Competitor Analysis
Local restaurants already have a hard job standing out among the giant conglomerates
like McDonalds or Outback Steakhouse. So how does a business that’s local set themselves apart
from the deep pockets of big companies like that? Appealing to your local community and being
personable is exactly what will set you apart. (LendingUSA, 2021) From that end, Pinky’s will
also have to set themselves apart from other local businesses. Looking at ‘Mr. C’s’, for example,
can show an accurate competitor analysis in order to show how Pinky’s compares to another
local business. With 27 employees, $705k annual revenue, and only one location, they can be
compared to Pinky’s in many ways in a way that helps them understand the overlap in
demographic and online presence. (D&B, 2021)
SWOT Analysis
Strengths – Personability, Customer Loyalty, Variety in Menu / Merchandise
Weaknesses – Lack of App Presence, Low Number of Physical Locations (2),
Low Social Media Follower Count
Opportunities – New Technology, New Customer Demographical Reach, Social
Media Presence Possibilities
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Threats – Big Corporations (Wendy’s, 5 Guys, etc.), High Risk High Reward
Social Media Campaigns, Price War with Competitors
(ConceptDraw Solutions, 2020)
Assumptions
There are many assumptions that could be made about a local restaurant. Most of the
time, looking at things from an information standpoint with accredited sources are essential in
growing the company as well as moving forward with new marketing campaigns. However,
there are some assumptions that don’t require sources to get the point across. For example, the
assumption can be absolutely made that an app that helps customers AS WELL AS employees
and staff can and will help the staff do their job more efficiently and quickly with an employee
back portal to the mobile app. The assumption can also be made that the accessibility of a mobile
app will make the ordering process much easier and user friendly than using an online browser
on a mobile app.
Devices
There are many different operating systems that Pinky’s could invest their app in, and
knowing the different kinds are important in moving forward with potential development. The
two biggest contenders are iOS (on Apple Phones) and Android (on Google Phones). These
share the majority of mobile device users, but there is also the Blackberry OS and Bada OS that
come in a close second for that role. While mobile devices are the majority, making sure your
app is optimized for potential users using a tablet such as the iPad would be important in making
sure all of your demographic would be able to use the app as best as they can. (Poetker, 2021)
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Mobile App Wireframe
Here is my Mobile App Wireframe I made up to show how the app would look and
navigate. Aside from the design choices that Pinky’s would make, the necessities are all here,
from what the app looks like on the Operating System home page, all the way through the check-
out phase. The app would navigate from page to page, and help the customer journey from
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consideration to the action. The app would show any specials being shown that day, and offer
many options at check out such as adding a Koozie for 3 dollars or a soda.
UI/UX Analysis
User interface and User Experience can make or break the entire experience of the mobile
app. This includes things such as how the app scrolls, if pinching the screen zooms in or out, and
how thee overall feel of the app is. Gestures can help the interface a lot, such as swiping on the
right side of the screen can bring you back to the previous page, which could help customers on
the app go back after reading an in-depth description on another page of a menu item. (Mobile
Prototyping, 2020) This also includes the mobile speed and how quick each page loads. This is
important when designing the app to make sure there isn’t too much on one page which would
cause the app to lag or not load a page quickly. Resizing images or adding more separate pages
to an app would help, as an example, and make sure users don’t have to constantly wait for pages
to load. (Vaughn, 2019)
Mobile Measurement
There are plenty of measurement metrics that could be analyzed to see how an app is
doing and if the investment is being met with success financially. Retention Rate lets you know
what percentage of customers are staying on your app after their initial use of it. Monthly Active
Users lets you know how many individuals used your app in the last 30 days, letting Pinky’s
know if things are working and if things need to change one way or thee other. CPA (Cost Per
Acquisition) lets you know how many conversions are happening, or how many users are
purchasing something in their cart at the end of their visit. Finally, RIO (Return on Investment)
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tells you in proportion to how much it costs to create and upkeep your app into the number of
purchases that were made solely on the app. (Team Braze, 2016)
AI and Mobile Automation
Artificial Intelligence and Mobile Automation are things that are becoming so common in
each and every industry. Adapting and picking up the things that your company can use is a
smart business move and help the customer experience from start to finish. AI can create an
algorithm for returning users to the app by helping suggest things that are similar to their last
order. This can help keep customers coming back rather than getting tired of eating the same
thing over and over. (Clark, 2020) AI is also personalized, which helps customers feel as though
they are being catered too and creates loyalty. There can also be virtual assistants that can help
customers with issues or offer suggestions based off keywords that are asked to it. These can all
help the enhance the experience that Pinky’s already does extremely well and help customers
feel at home much easier. (Greenwood, 2020)
VR/AR and Wearable Technologies
Virtual Reality and Augmented Reality are becoming increasingly used among different
industries that you would never thing would utilize it. While it’s mostly being used in the gaming
industry, there are restaurants that have used it and done very well adding their niche to it.
Virtual Reality is the use of a headset to create a computerized world that the user can go to.
Pinky’s could use Virtual Reality outside of their app and in their dining experience by adding a
virtual restaurant tour that could be viewed ON the app or on an internet browser. This can give
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customers an expectation when visiting the restaurant. (Munjal, 2020) Augmented reality is the
use of enhancing the current world through the lens of a mobile device. This is by use of QR
codes or special mats that interact through an app. Pinky’s could use this by adding QR codes
around the restaurant that people can scan on the Pinky’s app and view an Augments Reality
view of the menu items or other memorabilia that is important to the Pinky’s Brand. (echoAR,
2018)
Other Emerging Technologies
Self-serve Kiosks are something that restaurants, both in fast food and in sit-down dining,
are taking advantage of. These are either tablets or floor units that customers can walk up to and
do a variety of things such as order food, place a reservation, or request a server in order to solve
any problems they may have. Pinky’s can pair this with the mobile app by allowing any
notifications to be delivered to the customer through the app about their order or reservation.
(Resendes, 2020) This can also help employees when the rush gets hectic, as it can take the work
they would manually do and digitalize it, freeing the hosts up to clean tables, greet guests not
using the kiosk, and help any to-go orders that are coming through. These kiosks cost around
$1,500 and $5,000 depending on the size and type, which seems worth it to integrate into the
restaurant as well as pair with the mobile app. (Mayer, 2021)
Summary
Pinky’s is great at what it does, which is serving customers and creating an experience
that makes customers want to keep coming back for more. A mobile app would not only enhance
this experience, but add something more to the Pinky’s brand that sets them apart from their
competitors. There are plenty of metrics listed above that can help Pinky’s see if they are getting
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a return of investment and what they should add, take away, or change in order to help grow
business and get more of their demographic into the restaurant. Getting into the tech world can
be tricky and overwhelming, but this guideline helps give a great foundation in starting the
process and making decisions on what can get more customers and what can help the business as
a whole.
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