uniglobe college, MBA-I Trimester

1. PRESENTATION
ON
Automotive: Gaining The Required Edge
GROUP MEMBER:
Depa Shrestha
Krishna Chalise
Pawan Kawan
Ritu Joshi
Shishir Giri
Til Bahadur Bhandari

2. • Automotive sector designs develops, manufactures ,markets
and sells motor vehicles.
• It contributes about 4% in India’s Gross Domestic Product and
5% in India’s Industrial product.
• Key drivers for increasing adoption of the technology in
automotive sector are 2 Cs: Customer and Competition.
• IT can be used in various sector of Automotive i.e. from data
collection to after sales service.
• Many organization in India like Mahindra & Mahindra, Tata
Motors, Ashok Leyland have been gaining the required edge
in the automotive sectors

3. Challenges Faced By Automotive
Manufacturers
• Customer Relationship Management.
• Core Competency Management.
• Software Management.
• Quality Management.
• Supplier and Dealer Management

4. Best practices followed by
Auto Manufacturers
Customer
1. Data collection form individual customer
2. Mass marketing
3. Customer satisfaction through value added product.
4. Frequent feedback from customers
5. After sales service

5. Competitors
1. Use of technology in marketing
2. Market leader
3. Innovation, new product
4. Capture data from end to end transaction

6. How they are adopting the best Practices ?
Considering the 2Cs, Indian manufacturing are adopting
following:
• Use of technology in logistics
• Spare parts management
• Real time web based system
• Product designing
• Supply chain management
• Dealer management system

7. Technological solution
• Provide integration of mobile communications and
entertainment devices
• Use of latest technology in manufacturing like
simulation
• Better supply chain management
• Company database management , managing the
customers, suppliers , dealers and employees
• Enhance customer relations through tailored CRM
solutions
• Web based marketing and cross selling
• Strategies: Product
Differentiation, Innovation, Alliances

8. Benefits of
using IT
• Reducing time to
market
• Increasing efficiency
• Accuracy of service
• Reducing costs
• Competitive
advantage
• Market leader
• Customer retention

9. Conclusions
• 2Cs : customer and competitors are most
important sector to be consider for the success
of any organization
• Technology can be used in every step of
automotive manufacturer
– Logistic
– Product design
– Customer relation management
– Stock management
– Inventory management
– Marketing

10. • Technology brings:
– Increased efficiency
– Increased productivity and profitability
– Reduction in cost
– Competitive advantage, market leader

11. THANK YOU