The document discusses the importance and differentiation between Product Information Management (PIM) and Product Master Data Management (MDM), emphasizing their roles in harmonizing enterprise processes. It highlights the growing necessity for these systems among retailers and manufacturers due to globalization and cost pressures. The presentation also notes the positive impact of product MDM on profit and revenue, promoting its inclusion as a vital component in data management strategies.

1. HARMONIZE YOUR ENTERPRISE PROCESSES
WITH PRODUCT MASTER DATA
MANAGEMENT SOLUTIONS
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Since past few years there has been a significant increase in the
implementation of complex PIM and Product Master Data Management
projects. The robust systems and processors brimming in the market now
have a strong interface, integration and workflow functions. The reorientation
of business models for retailers and manufacturers, the increasingly growing
cost pressures and the necessity for internationalization have triggered the
economic and operational necessity for PIM and product MDM projects.

2. Against the background, this is unfortunately bit regretting that still retailers
and manufacturers baffles when injecting words like product information
management and master data management. The present study in this blog
is intended to shed light on the difference between the duos, as well as to
provide new information on quantitative key performance indicators using
Product MDM systems.
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3. This presentation is brought to you by EnterWorks.com
 Master Data Management (MDM) comprises all the processes, governance,
policies, standards and tools that consistently define and manage critical
data of an organization to provide a single point of reference. While the
concept of Product Information Management roots back to the early 19th
century as the popularity of internet and other electronic devices started
growing up. Born primarily as a marketing application, PIM refers to
processes and technologies that allow a user to centrally manage information
about products, with a focus on the data required to market and sell the
products through one or more distribution channels.
Differentiating Product Master Data
Management and PIM Solutions:

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Product MDM has been used predominately as a solution by product
manufacturers and retailers, looking to standardize and support global
processes, reporting and analytics across the enterprise departments.
Have a look:

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While PIM has primarily been used in retail B2C environments and
distributor B2B or B2C environments or let’s say organizations which
are primarily concentrated around the sale of a product, rather than the
design and production of the product. Have a look:

6. In product MDM, the main focus is to get all your company’s data back
into order in pursuit of operational excellence. As soon as you get whole
of your refined and irredundant data back to you, it becomes much easier
to build new business capabilities from the scratch and on the top of the
solution. While in PIM, the driving force behind the initiative is to achieve
a specific business capability that is totally centered to product
information. For e.g. it enables online customers to find the products they
are looking for through advance filtering and improved search
functionality.
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7. Nevertheless, from the study and performance indicators shown in the
differences, it’s quite safe to say that the participating retailers and
manufacturers attribute a positive profit and revenue effect by the usage of
Product MDM. It has now becomes a global definition of the retail sales
and marketing master data landscape. So, why not include it as a
company’s vital data managing component? EnterWorks offers product
master data management solutions for every business niche, browse here
to know more!
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8. ENTERWORKS
Deliver differentiated experiences across your content value chain with
EnterWorks, your Product Information Management provider.
www.enterworks.com
Contact Us
info@EnterWorks.com
888.242.8356
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