This document is a resume for Robert T. Black. It summarizes his experience in marketing and advertising, specifically for the wedding industry, over the past 10+ years. He is currently the Director of Marketing and Advertising for Zweddings.com, a wedding planning company based in Idaho and Washington. Previously he has held roles in financial services, mortgage lending, and insurance. His resume emphasizes his skills in marketing, sales, business development, and growing small businesses.

1. Robert T. Black
516 5th
Ave West Seattle WA  208.936.0358  rob@zweddings.com  LinkedIn.com/in/roberttblack
Marketing & Advertising Specialist
Director of Marketing and Advertising
Over 10 years’ experience driving strategic growth through marketing and sales for competitive
industries including Financial Services and Wedding Planning. Highly competitive, passionate, persuasive
and articulate, able to achieve results others believed to be impossible. Experienced in marketing,
business growth, social media, partnership building and sales.
Demonstrated success record in:
 Branding, managing and growing a small business.
 Distilling value, overcoming objections and securing hard to close deals.
 Experienced with both passive and active candidates using LinkedIn, Facebook, Google Plus,
Pinterest, and Instagram
 Growing both small and large markets in the Wedding and Event Industry including Boise,
Salt Lake, and Seattle.
 Motivating and counseling associates to peak performance levels and company standards.
 Proven record of initiative and success in ad campaign management, relationship
development, creative writing, and project management within small businesses.
CORE COMPETENCIES
 Ad Campaign Management  Asset Management  Business Management
 Social Media Development  Small Business Growth  Website Optimization
 Prospecting/ Client Cultivation  B2B Sales Development  Basic S.E.O Management
HIGHLIGHTED CAREER ACHIEVEMENTS
 Revenue Generation – Grew Zweddings.com over Clientele by 200% in 4 years.
 Market Penetration- Successfully penetrated and established markets in two new states.
 Account Development - Reactivated inactive accounts for Zweddigns.com growing revenue by
over 30%.
 Effective Marketing – Successfully launched a social media marketing campaign which saw an
increase in exposure over 300% in 6 months. Have grown Zweddings overall traffic by 25% in a
month by utilizing our blog and the “skyscraper technique” to generate more hits without
spending any money for the campaign.
PROFESSIONAL EXPERIENCE
Zweddings.com, Meridian, Idaho and Seattle, Washington 1/11 – Pres.
Marketing Director / Sales Specialist
 Manage Marketing for 5 markets in three states including Idaho, Utah and Washington.
 Produced a Publication each year called Your Wedding & Event Book
 Edit and write articles for the publication and Zweddings blog
 Social Media Marketing: Facebook, Pinterest, Instagram, and Google Plus
 Proven record in sales via phone, email, and face-to-face to businesses in each market.

2. T. Robert Black
Management and Sales Professional
 Manage traffic overall site traffic and basic S.E.O Optimization for Zweddings.com
 Microsoft Office, Google Analytics, and Adobe Suite proficient
New York Life Insurance, Boise Idaho 1/08 – 1/11
Business Development- Business Growth
 Managed over 5 Million dollars in Assets
 Prospected potential businesses and individuals for financial planning
 Earned my Series 6 and 63 certification allowing me to manage mutual funds
 Maintained Client relationships while managing clients assets
 Earned my Life, Health and Disability Licenses
Oak Hill Mortgage, Nampa Idaho 8/06 – 1/08
Account Manager- Loan Specialist
 Originated Personal Home Loans
 Prospected, cold called, and closed loans
 Specialized in Government funded loans (VA, FHA, and Idaho Housing Association)
 Helped potential clients register and receive Government assisted funding to buy their first home
Education
Boise State University, Boise Idaho 1/05 – 5/06
Bachelors in Business Administration - Finance
 Financial Management Association, Member
 Graduated with 3.3 G.P.A
 Microsoft Office Proficient
 Managed a Mock Portfolio where our team got a 32% return over 4 months
University of Nevada Las Vegas, Las Vegas Nevada 1/03 – 12/04
Bachelors in Business Administration – Finance
 G.P.A 3.0
 Worked as an Intern for L.R Mortgage L.L.C as a Loan Officer
 Successfully penetrated the real estate market and grew business by 20%
.
ACCOMPLISHMENTS & AFFILIATIONS
Boise Metro Chamber of Commerce, Member
Idaho Event Professionals, Member
Buy Idaho, Member
McCall Chamber of Commerce, Member