If you are looking to manage traffic for your sites, using some of the strongest filters in the industry, I would like to speak with you about our platforms.

2. Powering 75+ Ad Networks
Platform Partners Buy & Sell
into our Exchange Inventory
3,000+ Publishers
100+ Advertisers
500 Million
Queries per Day
25 Million
Clicks per Day
A Managed Service for Direct
Advertisers to Access Traffic from
the Nami Exchange

3. Audience Acquisition Platform
Overview
Access Traffic at
Scale from the
Nami Exchange
Campaign
Targeting in
adManager
Traffic Quality
Filters in
adConnect
Publishers
Publishers
Publishers
Publishers
• Geo
• Day of Week
• Time of Day
• Traffic Sources
• Block Lists
• Bot Honey Pots
• Query Filters
• Click Filters
Turnkey Platform to Allow Publishers to Manage Paid
Audience Acquisition Efforts

4. $19 Billion on
Search Engines
$10 Billion on
Search Partner
Networks
Google, Yahoo, Bing
35%
65%
U.S Searches January 2012
35% of All Search
Traffic Occurs Outside
of the Big 3
Traffic Sources

5. •Referrer Mismatch
•User Agent Mismatch
•Failed Cookies
•Known Offenders*
•Adult Keyword Blocklist*
•IP Blocking*
•Colocation IP Blocking*
•Known Bots & Spiders*
•Visitors Blocklist*
•Adometery Filters
*Adometry Identified Filters
•Keywords
•Run of Network
•Geo by Country, State, & City
•Day of Week
•Time of Day
•Start/Stop Dates
•Negative Keywords
•Negative Sub-IDs
•IP Blocking
Click Filters
•Dimensionless Clicks
•Max Query to Click Time
•Filter Blank Referrers
•Off-screen Filter Win Size
•Advanced Javascript Failures
•iFrame Failures
shoes
Step 1:
Queries Generated
Step 2:
Query Filters Applied
Step 3:
Advertiser Targeting Applied
Step 4:
Click Filters Applied
Step 5:
Valid Clicks
Delivered to
Advertiser
Landing Page
Query FiltersAdvertiser Targets

6. Flexible Reporting & Optimization
Audience Acquisition
Platform Overview
Turnkey Platform for Publishers to Acquire New Users
Campaign Management
Instant Access to Traffic from Nami Exchange
Robust Traffic Quality Filters

7. Step 1: Create Campaigns
1) Create an “Audience Acquisition” Campaign
2) Write Copy & Select Destination URL’s
3) Set CPC Bids & Choose RON or Keyword

8. Step 2: Set Detailed Targeting
1) Advanced Geo
2) Day of Week
3) Time of Day

9. Step 3: Access Traffic
1) Select Traffic Sources from the Nami Exchange or your own
Proprietary Traffic Sources

10. Step 4: Optimize!
1) Launch Campaign
2) Track Clicks & Spend by Publisher, Advertiser, Sources & Sub Id
3) Optimize Traffic & Spend based on Performance

11. Mapping the Perfect Relationship between Advertisers and Publishers
ctaillon@namimedia.com
Carolina Taillon
Sr. Manager, Business Development
ctaillon@namimedia.com
O:424.888.6241
F: 866.621.6264